Digital Doppelgangers

Advances in business information systems and analytics book series, Год журнала: 2025, Номер unknown, С. 183 - 198

Опубликована: Янв. 24, 2025

Fashion brands and customers alike are becoming more interested in the possibilities for realistic captivating virtual luxury fashion experiences metaverse as technology behind reality develops. This research focuses on idea of “digital doppelgangers,” or representations oneself inside digital sphere, to investigate customers' opinions expectations metaverse. Data gathered through in-depth interviews with participants who have encountered clothing using a qualitative approach. The study examine psychological elements, such importance personalization customization developing distinctive wonderful experience, that affect views behaviors towards experiences. With development technology, possibility immersive also look at how consumers' perceptions

Язык: Английский

Consumption of digital virtual fashion goods in metaverse

Journal of Global Fashion Marketing, Год журнала: 2025, Номер unknown, С. 1 - 16

Опубликована: Фев. 13, 2025

Язык: Английский