Investigating the Social Sustainability of Immersive Virtual Technologies in Higher Educational Institutions: Students’ Perceptions toward Metaverse Technology

Sustainability, Год журнала: 2024, Номер 16(2), С. 934 - 934

Опубликована: Янв. 22, 2024

The Metaverse technology (MVTECH) is an immersive virtual sphere where people interact with each other via avatars. MVTECH promised to provide a number of potentials for various sectors including higher education. Despite the fact that promotes social interaction between (e.g., university students), there lack knowledge on what affects users’ perceptions regarding its sustainability in HEIs, specifically developing nations. Therefore, this research paper aims determine variables affect learners’ toward (SS) educational institutions (HEIs) Jordan. A study model was formulated by integrating core factors “unified theory acceptance and use technology” (UTAUT) (“performance expectancy, PE; effort EE; influence, SI; facilitating conditions, FC”) “perceived curiosity” (PC) “extraversion” (EXT) factors. Both PC EXT were included as context-related may possibly contribute enhancing applicability UTAUT wide range information technologies settings. Data collected from 422 students enrolled Jordanian universities based online survey. analysis “structural equation modeling” (SEM) found students’ significantly influenced PE, FC, EXT. Furthermore, construct affected EE construct. However, SI revealed have no significant impact SS. Drawing these results, makes theoretical advances clarifies practical implications those involved development, design, decision-making processes support HEIs.

Язык: Английский

---

Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер unknown

Опубликована: Май 15, 2024

Purpose Technology 4.0 comes with a challenge to understand the degree of users’ willingness adopt digital transformation. Metaverse, being transformation, enables real-world activities in virtual environment, which attracts organizations new fascinating technology. This paper thus explores uses and gratification factors affecting user adoption recommendation metaverse from management perspective. Design/methodology/approach The study adopts mixed approach where structural topic modeling is used analyze tweets about metaverse, themes uncovered were further analyzed through data collection using equation modeling. Findings analyses revealed that social interaction, escapism, convenient navigability, telepresence significantly affect intent use while trendiness showed insignificance. In users can embody avatars or representations, express themselves, communicate nonverbally, interact others more natural intuitive manner. Originality/value contributes research as it first its kind explore Uses Gratification theory approach. Moreover, authors performed two-step involving both qualitative quantitative techniques, giving perspective metaverse-related study.

Язык: Английский

---

Factors affecting metaverse adoption in education: A systematic review, adoption framework, and future research agenda

Heliyon, Год журнала: 2024, Номер 10(7), С. e28602 - e28602

Опубликована: Март 26, 2024

Язык: Английский

---

Drivers and Barriers Affecting Metaverse Adoption: A Systematic Review, Theoretical Framework, and Avenues for Future Research

International Journal of Human-Computer Interaction, Год журнала: 2023, Номер 40(22), С. 7043 - 7064

Опубликована: Окт. 2, 2023

AbstractThe Metaverse holds immense potential for individuals, organizations, and society, providing immersive innovative experiences. However, its adoption is a complex process influenced by various factors yet to be thoroughly understood. Therefore, this systematic review aims identify classify the drivers barriers affecting adoption. Of 279 papers gathered from Web of Science Scopus databases, 29 studies fulfilled eligibility requirements underwent detailed analysis. The identified in selected were classified into distinct categories, including motivational psychological factors, social technological Metaverse-related characteristics, learning experience-related inhibitors, privacy security conditional quality economic-related personalization immersion-related factors. We have then proposed comprehensive framework based on taxonomy guide future empirical studies. also suggested several agendas as road map research Based these findings, presents theoretical contributions practical implications developers marketers.Keywords: DriversbarriersMetaversetechnology adoptionsystematic reviewtheoretical frameworkresearch agenda AcknowledgementsThis work was supported Tenaga Nasional Berhad (TNB) UNITEN through BOLD Refresh Postdoctoral Fellowships under project code J510050002-IC-6 BOLDREFRESH2025-Centre Excellence.Disclosure statementNo conflict interest reported author(s).Additional informationFundingThis Excellence.Notes contributorsMohammed A. Al-SharafiMohammed Al-Sharafi PhD holder Information Systems, currently working at Institute Informatics Computing Energy Universiti Nasional. His current explores impacts emerging technologies socio-economic environmental sustainability, he proficient applying Quantitative Methods IS research.Mostafa Al-EmranMostafa Al-Emran an Assistant Professor British University Dubai. He among top 2% scientists world, according reports published Stanford October 2020, 2021, 2022. has over 135 publications, journal articles, books, conferences, book chapters, editorials.Noor Al-QaysiNoor Al-Qaysi Technology Education, fellow Her interests include educational technology human–computer interaction.Mohammad IranmaneshMohammad Iranmanesh Associate attached La Trobe Business School, University. more than 100 articles range leading academic journals. Mohammad named Top 40 Australia's early achievers (Rising Stars) 2020.Nazrita IbrahimNazrita Ibrahim Visual Informatics, serving senior lecturer She specializes user experience design information visualization. exploring focusing energy decarbonization association with human behavior.

Язык: Английский

---

Factors affecting the adoption of metaverse in healthcare: The moderating role of digital division, and meta-culture

Heliyon, Год журнала: 2024, Номер 10(7), С. e28778 - e28778

Опубликована: Апрель 1, 2024

This research aims to find out the factors affecting adoption of Metaverse in healthcare. study explores effect perceived ease use, usefulness, and trust on adopting healthcare by keeping digital division metaculture as moderating variables. The philosophical foundation is rooted positivism paradigm, methodology quantitative, approach used deductive. Data was collected Pakistan China through judgmental sampling from 384 respondents. Partial Least Square Structural Equation Modelling (PLS-SEM) analyze data. findings validate relationship between use metaverse with β-value 0.236, t-value 5.207 p-value 0.000, usefulness 0.233, 4.017 a 0.192, 3.589 0.000. Results also show that divide moderates relation having 0.078, 1.848 0.032. Similarly, does not moderate relationships metaverse. Moreover, meta culture contributes theoretical examining various necessary for its development. It provides guidelines developers adopters suitable technology.

Язык: Английский

---

Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE)

Current Issues in Tourism, Год журнала: 2024, Номер unknown, С. 1 - 23

Опубликована: Июль 9, 2024

Язык: Английский

---

Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs

Journal of Innovation & Knowledge, Год журнала: 2024, Номер 9(3), С. 100535 - 100535

Опубликована: Июль 1, 2024

The last decade has seen major transformations in the tourism sector, influenced by changes consumer behaviour and integration of technology. Metaverse emerged as a transformative force but with certain limitations. In this sense, literature highlights need to address research gaps terms levels acceptance new technology regard challenges faced small medium-sized enterprises (SMEs) sector. Thus, main objective paper is assess adoption intention high enterprises, focusing on key role paradigm. For data collection, total 172 have been surveyed using double methodology, PLS-SEM QCA, for analysis. results show that intend adopt technologies associated concept Business Satisfaction rather than possible performance it may represent. These represent an important advance understanding sector type companies, where can help diverse strategies business environment without having excessive Resistance Change, helping be able face conjunction other capabilities.

Язык: Английский

---

Generation Z’s intention to use digital fashion items in the Metaverse

Journal of Consumer Marketing, Год журнала: 2024, Номер 41(6), С. 674 - 689

Опубликована: Авг. 26, 2024

Purpose Fashion companies have been among the first to ride new trend and develop projects for Metaverse, considering Generation Z (Gen Z) as a relevant target. The paper aims investigate Gen consumers’ intention use digital fashion items in Metaverse. Design/methodology/approach study relies on technology acceptance model (TAM). authors include specific aspects of Metaverse: user-avatar identification development an alternative identity; innovativeness is discussed moderator variable. tested consumers, with 329 survey responses collected 2022 analyzed using structural equation modeling (SEM). Findings shows that two external explanatory variables added, i.e. identity, positively directly impact individual attitude Moreover, according proposed research model, moderating effect concerning has positive negative consequences. Originality/value Using TAM, explored perceptions (perceived usefulness ease use), attitudes intentions regarding context (digital Metaverse). This enriched TAM consumer marketing constructs (user-avatar identity) their relationships also contributed by exploring relevance effects novel contributes academic debate focusing personal sphere moving Metaverse environment. marketing-focused develops consumers provide insights possible opportunities marketers

Язык: Английский

---

Unveiling metaverse sentiments using machine learning approaches

Kybernetes, Год журнала: 2024, Номер unknown

Опубликована: Март 20, 2024

Purpose The metaverse, which is now revolutionizing how brands strategize their business needs, necessitates understanding individual opinions. Sentiment analysis deciphers emotions and uncovers a deeper of user opinions trends within this digital realm. Further, sentiments signify the underlying factor that triggers one’s intent to use technology like metaverse. Positive often correlate with positive experiences, while negative may issues or frustrations. Brands consider these implement them on metaverse platforms for seamless experience. Design/methodology/approach current study adopts machine learning sentiment techniques using Support Vector Machine, Doc2Vec, RNN, CNN explore individuals toward in user-generated context. topics were discovered topic modeling method, was performed subsequently. Findings results revealed users had notion about experience orientation having attitude towards economy, data, cyber security. accuracy each model has been analyzed, it concluded provides better an average 89% compared other models. Research limitations/implications Analyzing can reveal general public perceives suggest enthusiasm readiness adoption, might indicate skepticism concerns. Given notions metaverse’s orientation, developers should continue focus creating innovative immersive virtual environments. At same time, users' concerns cybersecurity economy are critical. suggests need innovation economic models Also, platform operators prioritize robust data security measures. Implementing strong encryption two-factor authentication educating best practices address enhance trust. Social implications In terms societal dynamics, could revolutionize communication relationships by altering traditional proximity presence its users. economies emerge, assets real-world value, presenting both opportunities challenges industries regulators. Originality/value contributes research as first kind deep evaluate

Язык: Английский

---

Metaverse economics for tourism and hospitality: economic fundamentals in a semi-imaginary world

Tourism Economics, Год журнала: 2025, Номер unknown

Опубликована: Янв. 17, 2025

This study elaborates on the economics of Metaverse in tourism and hospitality. It identifies stakeholders from a perspective, namely: IT companies (infrastructure), (Metaverse presence), hospitality companies, other (non-tourism) destination management organisations, tourists, public authorities. The paper activities each stakeholder would be able to perform associated revenue costs. Based this, discusses economic relationships between stakeholders, their impacts financial performance potential externalities Metaverse. Theoretical, managerial policy implications, limitations future research directions are outlined as well.

Язык: Английский

---