Factors influencing the intention to use artificial intelligence for online advertising on social networks DOI
Nguyen Thi Phuong Giang, Nguyen Binh Phuong Duy, Nguyễn Thị Ngọc Anh

и другие.

Multidisciplinary Science Journal, Год журнала: 2025, Номер 7(8), С. 2025416 - 2025416

Опубликована: Фев. 9, 2025

The rapid advancement of artificial intelligence (AI) has significantly transformed various industries, including online advertising on social networks. Businesses are increasingly investing in and developing AI-driven strategies. advent Artificial Intelligence been recognized as a revolutionary force across industries fields, with networks regarded prominent trend that is actively being developed invested by businesses. This study was conducted to identify the factors influencing intention utilize AI media platforms. Emphasis placed analyzing impact Personalization, Informativeness, Entertainment, Competitiveness, Performance, Advertising Value, these were examined for their role shaping adopt A comprehensive understanding provided, offering insights into influence decision-making processes related intentions. Such expected assist businesses optimizing strategies enhancing effectiveness reaching target customers. used quantitative research methods through questionnaire survey 350 small medium enterprises qualitative focus group discussion, text analysis rational an effort help understand context depth problem. In addition, Smart PLS techniques structural equation modeling, along descriptive statistics summarize data. Measurement models analyze interpret relationships between variables. findings indicated exert significant use advertising, Entertainment identified most impactful factor positively affecting consumer acceptance. results offer valuable guidance businesses, enabling them leverage effectively, optimize costs, enhance competitiveness, attract larger base loyal potential

Язык: Английский

Deconstructing University Learners' Adoption Intention Towards AIGC Technology: A Mixed‐Methods Study Using ChatGPT as an Example DOI Open Access
Chengliang Wang, Xiaojiao Chen, Zhebing Hu

и другие.

Journal of Computer Assisted Learning, Год журнала: 2025, Номер 41(1)

Опубликована: Янв. 15, 2025

ABSTRACT Background ChatGPT, as a cutting‐edge technology in education, is set to significantly transform the educational landscape, raising concerns about technological ethics and equity. Existing studies have not fully explored learners' intentions adopt artificial intelligence generated content (AIGC) technology, highlighting need for deeper insights into factors influencing adoption. Objectives This study aims investigate higher education adoption towards AIGC with focus on understanding underlying reasons future prospects its application education. Methods The research divided two phases. First, an exploratory analysis involving practical activities interviews develops action decision framework Second, confirmatory using fuzzy‐set qualitative comparative 233 valid questionnaires identifies six configurations associated high intentions, emphasising roles of AI literacy perceived behavioural control. Results Conclusions reveals key adoption, including importance It provides actionable educators learners prepare effectively integrate ensuring equitable adaptive practices.

Язык: Английский

Процитировано

5

Adoption and impact of generative artificial intelligence on blockchain-enabled supply chain efficiency DOI
Gao Cong,

Kay-Hooi Keoy,

Ai‐Fen Lim

и другие.

Journal of Systems and Information Technology, Год журнала: 2025, Номер unknown

Опубликована: Янв. 14, 2025

Purpose The purpose of this study is to investigate the primary determinants influencing acceptance generative artificial intelligence (GAI) adoption within Blockchain-enabled environments. Further research will examine impact GAI on supply chain efficiency (SCE) through enhancement Blockchain. Design/methodology/approach Drawing innovation diffusion theory (IDT), used partial least square structural equation modelling (PLS-SEM) look into hypotheses. data were gathered via online questionnaires from employers Chinese enterprises that have already integrated Findings findings demonstrate relative advantages (RAs), compatibility, trialability and observability a significant positive effect adoption, while complexity harms adoption. Above all, has significantly enhanced Blockchain, thus effectively improving SCE. Practical implications outcomes furnish organizations with valuable insights proficiently integrate Blockchain capability, optimize management bolster market competitiveness. Also, help accelerate successful integration business processes attain Sustainability Development Goals 9, industrial growth diversification. Originality/value To extent author’s knowledge, current status remains largely exploratory, there limited empirical evidence integrating capability GAI. This bridges knowledge gap by fully revealing optimal these two transformative technologies leverage their potential in management.

Язык: Английский

Процитировано

1

The Factors Affecting Students’ Behavioral Intentions to Use E-learning for Educational Purposes: A Study of Physical Education Students in China DOI Creative Commons
Pengfei Yang, Shaowen Qian

SAGE Open, Год журнала: 2025, Номер 15(1)

Опубликована: Янв. 1, 2025

E-learning has revolutionized the educational landscape, changing how knowledge is imparted to students and enhancing learning process. Despite growing popularity of e-learning worldwide, a lingering question remains regarding behavioral intentions Physical Education toward its use. This study endeavors address this issue by utilizing structural equation model (SEM) explore factors mechanisms influencing adoption among students. The collected data from 504 enrolled in system at universities China. results reveal that attitudes (β = .37), subjective norms .29), facilitating conditions .45) significantly influence students’ intention use e-learning. Interestingly, expected association between perceived usefulness −.11) was nonsignificant. These findings highlight importance improving technical organizational support, as well necessity for further empirical research on instructional strategies promote effective

Язык: Английский

Процитировано

1

Unveiling learners’ intentions toward influencer-led education: an integration of qualitative and quantitative analysis DOI
Xiaojiao Chen, Teng Yu, Jian Dai

и другие.

Interactive Learning Environments, Год журнала: 2025, Номер unknown, С. 1 - 19

Опубликована: Янв. 31, 2025

Язык: Английский

Процитировано

1

Knowledge mapping and evolution of research on older adults’ technology acceptance: a bibliometric study from 2013 to 2023 DOI Creative Commons
Xianru Shang, Zijian Liu, Chen Gong

и другие.

Humanities and Social Sciences Communications, Год журнала: 2024, Номер 11(1)

Опубликована: Авг. 31, 2024

The rapid expansion of information technology and the intensification population aging are two prominent features contemporary societal development. Investigating older adults' acceptance use is key to facilitating their integration into an information-driven society. Given this context, adults has emerged as a prioritized research topic, attracting widespread attention in academic community. However, existing remains fragmented lacks systematic framework. To address gap, we employed bibliometric methods, utilizing Web Science Core Collection conduct comprehensive review literature on from 2013 2023. Utilizing VOSviewer CiteSpace for data assessment visualization, created knowledge mappings acceptance. Our study multidimensional methods such co-occurrence analysis, clustering, burst analysis to: (1) reveal dynamics, journals, domains field; (2) identify leading countries, collaborative networks, core institutions authors; (3) recognize foundational system centered theoretical model deepening, emerging applications, evaluation, uncovering seminal observing shift early influential factor analyses empirical studies focusing individual factors technologies; (4) moreover, current hotspots primarily areas influencing adoption, human-robot interaction experiences, mobile health management, aging-in-place technology, highlighting evolutionary context quality distribution themes. Finally, recommend that future should deeply explore improvements models, long-term usage, user experience evaluation. Overall, presents clear framework field acceptance, providing important reference exploration innovative applications.

Язык: Английский

Процитировано

5

Factors Influencing University Students' Behavioural Intention to Use Generative Artificial Intelligence for Educational Purposes Based on a Revised UTAUT2 Model DOI Open Access
Xin Tang, Zhiqiang Yuan, Shaojun Qu

и другие.

Journal of Computer Assisted Learning, Год журнала: 2024, Номер 41(1)

Опубликована: Дек. 19, 2024

ABSTRACT Background Generative artificial intelligence (AI) represents a significant technological leap, with platforms like OpenAI's ChatGPT and Baidu's Ernie Bot at the forefront of innovation. This technology has seen widespread adoption across various sectors society is anticipated to revolutionise educational landscape, especially in domain tertiary education. However, there gap understanding factors influencing university students' behavioural intention use generative AI, leading hesitation its adoption. Objectives The primary objective this study was investigate that influence engage utilise AI. sought delve into fundamental reasons obstacles students encounter when contemplating for their academic endeavours. Methods used quantitative research design, utilising revised version Unified Theory Acceptance Use Technology 2 (UTAUT2) model. Data were collected from sample 380 Changsha, capital city Hunan China. Partial least squares structural equation modelling (PLS‐SEM) analyse relationships between variables model, which included performance expectancy (PE), effort (EE), social (SI), facilitating conditions (FC), learning value, habit intention. Results analysis revealed PE EE have direct impact on value. Additionally, SI FC found directly affect formation habit. Among these factors, value emerged as most potent predictor Habit also demonstrated significant, albeit smaller, effect Conclusions study's findings underscore importance driving AI among students. Efforts enhance could significantly increase uptake higher Furthermore, role habit, while less pronounced, suggests consistent exposure can foster greater inclination towards These insights provide foundation targeted interventions aimed improving integration application within settings. Stakeholders, including educators, policymakers designers leverage create an environment conducive effective

Язык: Английский

Процитировано

4

Factors Influencing Tibetan College Students’ Willingness to Communicate in Their Second Language in China: A Mixed Methods Study DOI Open Access
Yang Jiang

International Journal of Applied Linguistics, Год журнала: 2025, Номер unknown

Опубликована: Янв. 7, 2025

ABSTRACT In the context of globalization, Tibetan students’ second language (L2) communication skills are crucial to allow effective intercultural and personal development. To better understand promote willingness university students communicate in their L2, this study adapts theory planned behavior (TPB) by introducing concept “language growth mindset (LGM)” replace original model's “Attitude (ATT)” component conjunction with L2 motivational self system (L2MSS). This mixed methods utilized structural equation modelling (SEM) for quantitative analysis NVivo open coding qualitative interview data. The participants were 409 from four universities China. Data collected using questionnaires in‐depth interviews. SEM model validated applicability TPB L2MSS explaining an (L2WTC). findings indicate that (a) a comprehensive based on can explain 52.9% variance L2WTC; (b) LGM, Ideal Self (IS), Ought‐to (OS) positively influence (c) perceived behavioral control (PBC) impacts while subjective norms (SN) do not affect LGM; (d) LGM does mediate relationship between SN OS.

Язык: Английский

Процитировано

0

AI-powered education: Driving entrepreneurial spirit among university students DOI
Salman Zulfiqar, Binesh Sarwar, Chunhui Huo

и другие.

The International Journal of Management Education, Год журнала: 2025, Номер 23(2), С. 101106 - 101106

Опубликована: Янв. 13, 2025

Язык: Английский

Процитировано

0

Modelling College Students' Acceptance to Use Generative Artificial Intelligence for Second Language Learning: A Theory of Planned Behaviour Perspective DOI Open Access
Yuxia Ma

European Journal of Education, Год журнала: 2025, Номер 60(1)

Опубликована: Янв. 17, 2025

ABSTRACT The benefits of Generative Artificial Intelligence (GenAI) in enhancing second language (L2) learning are well established. However, these advantages can only be realised if learners willing to adopt the technology. This study, grounded Theory Planned Behaviour (TPB), investigated factors influencing behavioural intention use GenAI among 337 Chinese college L2 using five validated scales. A Structural Equation Modelling (SEM) approach with Amos 24 yielded several key findings. Notably, demographic encompassing gender and age did not significantly affect TPB components. Subjective norm attitude were found have a positive significant impact on intention, while perceived control demonstrate effect. Furthermore, literacy emerged as predictor both directly indirectly through its influence attitude. Collectively, variables accounted for 51.6% variance intention. study also discusses theoretical pedagogical implications offers suggestions future research.

Язык: Английский

Процитировано

0

Chinese Checkers as a Strategic Thinking Development Tool in Asia-Pacific Political Science Education DOI Creative Commons
Mario Alberto de la Puente Pacheco, José Marcelo Torres Ortega, Heidy Rico

и другие.

F1000Research, Год журнала: 2025, Номер 13, С. 812 - 812

Опубликована: Янв. 20, 2025

Purpose This study evaluated the effectiveness of integrating Chinese checkers into Comparative Politics courses across Asia-Pacific universities during 2021-2022, examining its impact on students’ strategic thinking, negotiation skills, and academic performance. Methods The research employed paired independent-samples t-tests to assess outcomes among 93 students who played versus 86 control participants. Assessment metrics included thinking capabilities overall course Findings Students participated in demonstrated statistically significant improvements (p < 0.05) achieved higher scores (M = 4.38, SD 0.18) compared group 3.87, 0.13). Significance establishes as an effective pedagogical tool for developing undergraduate political science education. findings support incorporating game-based learning approaches enhance critical skills understanding politics.

Язык: Английский

Процитировано

0