Consumption of digital virtual fashion goods in metaverse
Journal of Global Fashion Marketing,
Год журнала:
2025,
Номер
unknown, С. 1 - 16
Опубликована: Фев. 13, 2025
Язык: Английский
AI chatbots with visual search: Impact on luxury fashion shopping behavior
Journal of Global Scholars of Marketing Science,
Год журнала:
2025,
Номер
unknown, С. 1 - 19
Опубликована: Фев. 11, 2025
This
study
investigates
the
impact
of
artificial
intelligence
(AI)
chatbots
with
visual
search
capabilities
on
consumer
behavior
within
fashion
shopping
sector.
In
particular,
this
research
addresses
a
gap
in
existing
literature,
which
has
primarily
focused
technical
aspects
or
text-based
functions
AI
chatbots.
By
extending
technology
acceptance
model,
examines
how
factors
like
image
ubiquity
and
credibility
influence
perceived
usefulness,
ease
use,
attitudes,
intention
to
use
chatbot
services.
Additionally,
moderating
effect
previous
usage
experience
been
confirmed.
The
findings
are
intended
provide
theoretical
insights
practical
implications
for
brands
e-commerce
platforms
seeking
leverage
improve
engagement,
satisfaction,
experience.
Язык: Английский
Consumer Behavior in Metaverse: A Systematic Review
Tarsus Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 2, 2024
Consumer
behavior
on
metaverse
platforms
has
become
an
increasingly
important
topic.
This
study
aims
to
examine
the
reasons
why
consumers
purchase
virtual
products
or
real
through
metaverse.
For
this
purpose,
Web
of
Science
and
Scopus
databases
were
scanned
31
articles
examined
as
a
result
elimination
made
by
following
PRISMA
2020
protocol.
As
research,
it
was
observed
that
most
variables
value
self-concept.
One
similar
outcomes
is
who
see
their
avatars
extensions
themselves
show
more
positive
tendency
items
for
avatars.
Язык: Английский