Journal of Intelligent & Fuzzy Systems,
Год журнала:
2023,
Номер
46(2), С. 4029 - 4042
Опубликована: Дек. 29, 2023
In
recent
years,
e-commerce
live
streaming
and
short
video
marketing
supported
by
big
data
artificial
intelligence
technology
have
flourished,
adding
new
sales
models
for
products
to
mass
consumption,
promoting
the
multimodal
development
of
industry,
giving
impetus
connotation
economic
social
development,
being
an
effective
means
achieve
high-quality
in
era.
The
effectiveness
evaluation
strategies
is
a
multiple-attribute
group
decision-making
(MAGDM)
problem.
Recently,
Exponential
TODIM
technique
Combined
Compromise
Solution
(CoCoSo)
has
been
employed
cope
with
MAGDM
issues.
interval-valued
Pythagorean
fuzzy
sets
(IVPFSs)
are
as
tool
characterizing
uncertain
information
during
strategies.
this
paper,
(ExpTODIM)
(IVPF-ExpTODIM-CoCoSo)
constructed
solve
under
IVPFSs.
end,
numerical
case
study
given
validate
proposed
technique.
main
contributions
paper
outlined:
(1)
Exp-TODIM
CoCoSo
extended
IVPFSs;
(2)
Information
Entropy
manage
weight
values
(3)
IVPF-ExpTODIM-CoCoSo
founded
implement
(4)
some
comparative
analysis
supplied
verify
Current Issues in Tourism,
Год журнала:
2024,
Номер
27(23), С. 4374 - 4388
Опубликована: Янв. 4, 2024
The
promotion
of
tourism
experiences
through
Augmented
Reality
(AR)
technology
has
become
a
hot
topic
in
current
research.
Nevertheless,
heritage
research,
when
AR
is
adopted
destinations,
empirical
studies
on
tourist
responses
still
need
to
be
further
investigated.
To
bridge
this
research
gap,
study
constructed
theoretical
model
based
the
stimulus
organism
response
(SOR)
and
presence
theories
explore
influence
authenticity
(object-based
existential
authenticity)
perception
behavioral
intention.
survey
data
revealed
that,
these
two
different
World
Heritage
sites
Beijing
(The
Forbidden
City)
Macao
(Ruins
St.
Paul's),
China,
presented
AR,
similar
findings
were
revealed,
i.e.
kinds
affect
formation
tourists'
travel
intentions.
This
extends
SOR
theory
by
integrating
object-based
authenticity,
into
model.
In
addition
this,
can
contribute
site
managers'
knowledge
how
affects
experience
visitors
as
well
marketing
sites.
Humanities and Social Sciences Communications,
Год журнала:
2024,
Номер
11(1)
Опубликована: Март 9, 2024
Abstract
Although
celebrity
endorsements
and
promotional
videos
dominated
by
destination
marketing
organizations
(DMOs)
are
critical
in
travel
decision-making
marketing,
as
a
new
type
of
endorsement,
the
impact
internet
celebrities’
short
on
social
platforms
remains
not
well
understood.
To
bridge
this
gap,
current
study
applied
source
credibility
theory
match-up
hypothesis
to
construct
conceptual
model
for
examining
audiences’
visit
intentions.
FangQi
Kiki,
typical
producer
TikTok,
was
used
case
study.
649
valid
samples
were
taken
from
respondents
who
asked
complete
questionnaire
after
watching
video.
The
results
showed
that
trustworthiness
expertise
significantly
affect
However,
attractiveness
terms
physical
characteristics
celebrities
celebrity–destination
congruence
had
no
significant
effect
implications
show
“Appearance
Fallacy”
exists
online
influencers’
appearance
may
popularity
online,
but
it
has
promoting
marketing.
Unlike
conventional
endorsements,
belong
content
where
popular
is
more
important
than
an
celebrity’s
personality.
This
research
adds
body
knowledge
concerned
with
tourism,
providing
valuable
insights
DMOs
project
video
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 26, 2025
Purpose
Drawing
upon
attachment
theory,
this
work
examines
the
antecedents
(cognitive
image,
affective
image
and
conative
image)
consequences
(festival
identity)
of
place
(place
dependence,
identity,
affect
social
bonding)
in
short
video
presenting
Macau
festival
marketing.
Design/methodology/approach
SmartPLS
software
is
a
suitable
data
analysis
tool
for
handling
complex
models
predicting
outcomes
structural
equation
modeling
(SEM)
research.
Therefore,
study
utilized
version
3
to
conduct
analysis.
Findings
Through
online
survey
collection,
PLS
found
that
all
hypotheses
were
accepted
except
impact
cognitive
on
bonding
effect
dependence
identity.
Originality/value
This
research
applied
theory
short-video
The
results
assist
promotion
festivals
using
videos.
Tourist Studies,
Год журнала:
2023,
Номер
24(1), С. 75 - 103
Опубликована: Дек. 16, 2023
Several
destinations
have
jumped
on
the
TikTok
bandwagon
to
explore
consumer
reactions
and
motivations
towards
visit
intentions,
though
these
are
largely
limited
point-in-time
surveys.
Using
example
of
Penang,
Malaysia,
this
research
contributes
paucity
knowledge
surrounding
in
tourism
by
analysing
contents
generated
from
destination
management
organisation,
travel
influencers,
other
tourists
participating
a
competition
for
destination.
Drawing
Burke’s
Pentadic
analysis,
findings
reveal
sociological
interactions
where
performativity
short
videos
staged
different
users
with
as
backdrop.
Theoretical
managerial
implications
highlighted
inform
current
future
practices
(re)presentation
tourism,
how
platform
can
be
used
distinctively
socially
interact
various
target
markets
stakeholders.
Current Issues in Tourism,
Год журнала:
2024,
Номер
unknown, С. 1 - 18
Опубликована: Апрель 13, 2024
Short
video
storytelling
has
become
an
important
channel
for
destination
marketing.
However,
how
to
take
advantage
of
short
enhance
festival
attractiveness
is
unclear.
Based
on
narrative
transportation
theory,
this
study
analysed
494
questionnaires
through
the
hybrid
exploration
method
structural
equation
model
(SEM)
and
fuzzy-set
qualitative
comparative
analysis
(fsQCA),
deeply
explore
mechanism
conditional
configuration
affecting
attractiveness.
The
findings
reveal
that
effect
significant,
partly
mediated
by
transportation.
Moreover,
compared
with
future-oriented
people,
present-oriented
people
are
more
likely
immerse
themselves
in
be
attracted
festivals.
Additionally,
novelty,
a
core
condition
high
attractiveness,
significantly
strengthens
effects
Overall,
expands
theoretical
knowledge
marketing
supports
managers
formulate
effective
strategies
