Digital Engagement and Visitor Satisfaction at World Heritage Sites: A Study on Interaction, Authenticity, and Recommendations in Coastal China
Administrative Sciences,
Год журнала:
2025,
Номер
15(3), С. 110 - 110
Опубликована: Март 19, 2025
This
study
investigates
the
impact
of
digital
transformation
on
visitor
satisfaction,
engagement,
and
recommendation
intentions
at
World
Heritage
Sites
in
Chinese
coastal
cities.
A
survey-based
quantitative
research
design
was
employed,
collecting
data
from
four
hundred
two
respondents
across
eight
cities
using
systematic
random
sampling.
structural
equation
modeling
(SEM)
applied
to
analyze
relationships
among
participation,
perceived
authenticity,
behaviors.
Results
highlight
that
technologies
such
as
VR
AR
enhance
driving
Extending
Cultural
Authenticity
Theory
satisfaction–loyalty
frameworks,
emphasizes
dynamic
interplay
tools
cultural
narratives.
Practical
recommendations
focus
implementing
culturally
sensitive,
interactive
strategies
strengthen
heritage
tourism’s
sustainability.
Future
is
encouraged
explore
emerging
like
AI
metaverse.
Язык: Английский
Understanding Visitor Sentiment of Batu Cave Destination through TripAdvisor and Vlogger Content Reviews
Journal of Information Systems and Informatics,
Год журнала:
2024,
Номер
6(2), С. 899 - 918
Опубликована: Июнь 13, 2024
This
study
utilizes
the
CRISP-DM
framework
to
conduct
a
comprehensive
sentiment
analysis
of
visitor
reviews
for
Batu
Cave,
leveraging
advanced
tools
such
as
VADER,
TextBlob,
and
SVM
model.
The
1201
TripAdvisor
reveal
critical
perceptions,
highlighting
both
positive
aspects,
site's
beauty
cultural
significance,
areas
needing
improvement,
including
accessibility
conduct.
model
demonstrates
high
performance
with
an
accuracy
94.25%
AUC
scores
0.966
(optimistic),
0.962
(standard),
0.958
(pessimistic).
Furthermore,
toxicity
from
Perspective
API
range
0.05055
0.89882,
identifying
enhancing
interactions.
These
findings
underscore
importance
using
data-driven
approaches
improve
destination
management
satisfaction.
provides
valuable
insights
policymakers,
guiding
strategic
planning
sustainable
development
tourist
destinations.
Consequently,
research
offers
robust
foundation
informed
decision-making
in
tourism
sector,
aiming
enhance
overall
experience
at
Cave.
Язык: Английский