Consumer decision-making processes in digital environments—A psychological perspective
Deleted Journal,
Год журнала:
2024,
Номер
3(1), С. 1362 - 1362
Опубликована: Июнь 12, 2024
This
conceptual
paper
examines
the
influence
of
psychological
principles
on
consumer
decision-making
within
digital
shopping
environments,
integrating
theories
with
empirical
observations
to
understand
how
cognitive,
emotional,
and
social
factors
shape
behaviors
online.
By
reviewing
existing
literature
applying
a
constructivist
epistemology
relativist
ontology,
study
develops
framework
highlighting
impact
interface
design,
information
availability,
personalized
marketing
choices.
The
analyzes
various
examples
identifies
vital
triggers
barriers,
offering
strategic
insights
for
enhancing
practices.
research
contributes
academic
practical
understandings
behavior,
proposing
that
more
profound
integration
can
lead
effective
ethically
grounded
strategies
in
era.
Язык: Английский
Ethical deployment of cognitive biases in marketing a framework for responsible influence
Deleted Journal,
Год журнала:
2024,
Номер
3(2), С. 1363 - 1363
Опубликована: Июль 22, 2024
This
paper
examines
the
intersection
of
cognitive
biases
and
ethical
marketing
practices,
highlighting
how
psychological
principles
can
influence
consumer
behavior
within
boundaries.
Cognitive
such
as
scarcity
bias,
authority
halo
effect,
confirmation
bias
significantly
shape
perceptions
decisions.
However,
their
application
in
raises
complex
concerns,
particularly
regarding
autonomy
potential
for
manipulation.
study
proposes
a
conceptual
framework
that
integrates
guidelines
with
strategies
utilize
biases.
Through
comprehensive
literature
review
theoretical
analysis,
this
outlines
implications
these
marketing,
develops
set
guidelines,
discusses
broader
impacts
on
trust
brand
integrity.
The
findings
give
marketers
practical
insights
ethically
harnessing
biases,
ensuring
practices
drive
business
success
maintain
respect
loyalty.
Язык: Английский