Healthcare,
Год журнала:
2025,
Номер
13(6), С. 596 - 596
Опубликована: Март 9, 2025
Background/Objectives:
Mobile
health
applications
are
essential
for
improving
healthcare
access
and
promoting
healthy
lifestyles.
This
study
investigates
the
roles
of
perceived
ease
use,
usefulness,
satisfaction
in
shaping
behavioral
intentions
using
Technology
Acceptance
Model.
Methods:
A
survey
329
mobile
application
users
Korea
was
analyzed
confirmatory
factor
analysis
structural
equation
modeling
to
test
hypothesized
relationships.
Results:
The
findings
indicate
that
use
positively
influences
usefulness
(H1).
Customer
is
influenced
by
both
(H2
H3).
Furthermore,
intention
affected
customer
(H4
through
H6).
Conclusions:
from
this
elucidate
how
can
enhance
users’
perceptions
thereby
influencing
their
increased
satisfaction.
research
also
advances
our
understanding
services
informs
development
effective
operational
marketing
strategies.
Sustainability,
Год журнала:
2023,
Номер
15(1), С. 832 - 832
Опубликована: Янв. 3, 2023
The
rapid
growth
of
the
domestic
food
delivery
market
has
led
to
intense
competition
as
use
applications
grown
quickly.
This
study
explored
variables
personal
innovativeness,
trust,
perceived
ease
use,
usefulness,
and
intention
such
by
testing
extended
technology
acceptance
model
(ETAM).
By
using
Google
Forms,
data
were
collected
from
10
May
2022
for
a
period
two
weeks
Koreans
who
have
experience
mobile
applications.
A
total
296
responses
used
test
hypotheses.
findings
revealed
that
innovativeness
had
positive
effect
on
use.
Trust
was
found
positively
affect
usefulness
significantly
influenced
current
research
provides
practical
implications
suggesting
with
deserves
further
consideration.
It
shown
be
key
factor
in
increasing
can
help
influence
creation
strategies
enhance
continuous
usage.
Journal of Travel Research,
Год журнала:
2023,
Номер
63(5), С. 1183 - 1200
Опубликована: Июль 18, 2023
Previous
research
indicates
that
personalized
tourism
recommendation
(PTR)
is
becoming
increasingly
important
in
marketing.
However,
many
areas
of
PTR
remain
unexplored.
This
study
based
on
Stimulus-Organism-Response
theory;
integrated
constructs
from
PTR,
big
data,
and
artificial
intelligence;
the
technology
acceptance
model.
The
quantitative
approach
was
conducted
through
an
online
survey
496
users
Ctrip.
PLS-SEM
used
to
test
collected
data.
Three
factors
were
found
stimulate
consumers’
perceptions
PTR:
perceived
personalization,
visual
appearance,
information
quality.
Consumers’
reactions
can
be
divided
into
internal
processing
organism,
which
includes
perception
as
“technology
trust”
recommended
content
“PTR
attitude.”
contributes
literature
smart
marketing
by
developing
empirically
testing
model
providing
a
guide
determine
users’
trust
attitudes
toward
or
other
e-services.
Journal of Hospitality Marketing & Management,
Год журнала:
2023,
Номер
32(6), С. 818 - 842
Опубликована: Май 16, 2023
This
study
is
dedicated
to
m-commerce
and
examines
the
key
factors
determining
loyalty
online
food
delivery
(OFD)
services
in
Indonesia,
Taiwan,
New
Zealand,
as
these
countries
have
faced
varying
degrees
of
pandemic
severity.
The
data
analysis
using
Partial
Least
Square
Structural
Equation
Modeling
(PLS-SEM)
shows
that
quality
both
e-service,
satisfaction,
perceived
value,
trust
are
significant
predictors
all
countries.
Food
drives
consumer
loyalty,
contentment,
value
Indonesia
but
e-service
main
determinant
Zealand.
These
differences
can
be
attributed
status
quo
OFD
service
market
three
pre-Covid,
cultural
factors,
severity,
access
other
distribution
channels.
Best
practice
recommendations
for
marketing
managers
associated
with
presented.
Cogent Business & Management,
Год журнала:
2022,
Номер
9(1)
Опубликована: Ноя. 11, 2022
This
study
investigated
the
determinants
of
online
shopping
continuance
intention
Generation
Y
and
Z
during
new
normal.
A
conceptual
framework,
which
was
an
extension
Technology
Acceptance
Model,
empirically
tested
using
partial
least
squares
structural
equation
modelling,
multi-group
analysis
technique,
data
collected
from
847
Gen
Y-ers
Z-ers
in
Hanoi,
Vietnam
March
2022.
The
results
revealed
that
facilitators
repurchase
included
perceived
usefulness,
ease
use,
satisfaction,
environmental
awareness
while
risks
served
as
a
barrier.
Notably,
barrier
found
to
affect
Y's
more
severely.
Personalization
not
directly
associated
with
but
had
strong
indirect
effects
through
satisfaction.
risk
COVID-19
predictor
intention.
Understanding
among
consumers
different
generations
emerging
country
normal
may
aid
enhance
quality
decision-making.
Specifically,
platforms
sellers
should
adopt
customized
marketing
programs
towards
Z.
Additionally,
user-friendly
informative
purchasing
process
personalized
features
be
formulated.
Demonstrating
green
behavior
would
useful.
differs
earlier
research
by
considering
comparing
factors
influencing
keep
developing
when
is
well
controlled.
