Beyond boundaries: exploring the Metaverse in tourism

International Journal of Contemporary Hospitality Management, Год журнала: 2024, Номер unknown

Опубликована: Март 11, 2024

Purpose This study aims to investigate the engagement gap between Metaverse and in-person travel, influence of tourism on tourists industry challenges responses associated with technology. The presents practical cases highlights implications this research for practice, society future research. Design/methodology/approach uses a literature review explore concerns about technology in tourism. It analyzes difference travel tourism, impact Metaverse. shows rising trend Findings These findings suggest differences travel. By providing personalized options, social interaction, immersive experiences soliciting visitor feedback, it is possible enhance tourist experience. Additionally, opportunities that industry. provides Practical study’s are practical, societal research-related. can experience through feedback. inclusivity promote equity cultural exchange. Further needed effects its long-term impacts local communities, economies environment. Originality/value contributes by exploring supporting academic practice. fills knowledge analyzing application insights researchers practitioners. offers guidance identifying fostering innovation. informs policymakers development.

Язык: Английский

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Past, present, and future scene of influencer marketing in hospitality and tourism management

Journal of Travel & Tourism Marketing, Год журнала: 2024, Номер 41(3), С. 322 - 343

Опубликована: Фев. 19, 2024

This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T) field to provide a state-of-the-art of past, present, future IM-research. It identifies research themes, theoretical underpinnings, methodologies utilized Seventy-five studies are examined through co-citation, bibliographic coupling content analysis based on TCCM (theory/context/characteristics/methodology) framework. Co-citation reveals that IM-research focused travel blogs, vlogs, celebrity endorsement, authenticity. An assessment recent indicates partial shift toward study more contemporary issues. field-discipline-focused hybrid-review contributes literature practice by presenting

Язык: Английский

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AI avatars and co-creation in the metaverse

Consumer Behavior in Tourism and Hospitality, Год журнала: 2025, Номер unknown

Опубликована: Янв. 9, 2025

Purpose While the fields of artificial intelligence (AI) and avatars are growing at a very fast pace, studies still scarce. This study aims to fill gap in literature relating implications highly realistic as well consequences AI-led co-creation on hospitality services Metaverse. Design/methodology/approach The authors adopted an exploratory qualitative methodology role AI Metaverse within context. involved interviews with both elite figures consumers primary data also incorporated secondary sourced from comments YouTube video related avatars. Findings Based triangulation, extracted themes dealt four key areas: (1) avatars’ relational encounters hospitality, (2) realism, (3) self-representation self-perception skewness (4) co-creation. findings show that while realism would increase authenticity virtual social connections, engagement monetization, issue self-misrepresentation will diminish effect encounters. That be led digitally cocreate reviews recommendations further accentuates findings. Originality/value research advances field by addressing avatar It explores nuanced ways can enhance simultaneously posing challenges trust. provides foundation for exploration AI’s transformative potential contexts.

Язык: Английский

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Metaverse for Enhancing Customer Loyalty: Effective Strategies to Improve Customer Relationship, Service, Engagement, Satisfaction, and Experience

SSRN Electronic Journal, Год журнала: 2023, Номер unknown

Опубликована: Янв. 1, 2023

In the dynamic realm of digital technology, Metaverse has emerged as a revolutionary platform with vast potential for businesses aiming to strengthen customer loyalty. This study investigates effective techniques within enhance relationships, service, engagement, satisfaction, and overall experience. As increasingly migrate virtual spaces, understanding nuances interaction becomes crucial. The research employs comprehensive approach, blending qualitative quantitative methods explore diverse aspects loyalty in Metaverse. Qualitative methods, such in-depth interviews participant observations environments, offer profound insights into behavior expectations. Quantitative surveys provide structured data, enabling statistical analysis metrics. findings underscore significant impact utilization on Tailored avatars, immersive interactive experiences foster sense belonging personalization, nurturing deeper emotional bond between customers brands. Real-time support personalized services elevate satisfaction trust, leading heightened levels Additionally, outlines key strategies implement Metaverse, including gamification, social interactions, events, augmented reality integrations. Gamified engagement retention, while interactions cultivate community, encouraging advocate brand. Virtual events applications innovative platforms showcase products, educate customers, facilitate meaningful thereby bolstering provides valuable transformative shaping future customer-business relationships. By embracing identified strategies, can not only adapt evolving landscape but also enduring loyalty, ensuring sustainable growth success market.

Язык: Английский

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Exploring virtual and augmented reality in the hospitality industry: A bibliometric analysis

Tourism and hospitality management, Год журнала: 2024, Номер 30(1), С. 67 - 84

Опубликована: Янв. 1, 2024

Purpose – Virtual reality (VR) and augmented (AR) technologies are evolving, with scholars highlighting important roles potential advantages for their use, particularly in the hospitality sector. This bibliometric study examined VR/AR research industry to take stock of literature this field consider future directions. Methodology/Design/Approach Using Web Science database, 213 relevant articles were selected analyzed. Descriptive analysis was conducted using RStudio identify most productive countries, journals, authors, institutions. The influential topics identified keyword co-occurrence VOSviewer. Findings results revealed that sector has recently gained prominence, China leading contributions. Three major clusters themes emerged: (i) impact VR on hospitality, tourism, destinations; (ii) technology enhancing satisfaction performance hotels ; (iii) user acceptance AR travel. Originality offers an overview trends based a data from database. It provides mapping current developments VR/ within sheds light areas research.

Язык: Английский

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When disclosing the artificial intelligence (AI) technology integration into service delivery backfires: Roles of fear of AI, identity threat and existential threat

International Journal of Hospitality Management, Год журнала: 2024, Номер 122, С. 103829 - 103829

Опубликована: Июнь 13, 2024

Язык: Английский

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Hospitality and tourism experience in metaverse: an examination of users’ behavior, motivations, and preferences

Journal of Hospitality Marketing & Management, Год журнала: 2024, Номер 33(8), С. 1023 - 1039

Опубликована: Май 27, 2024

The rise of the metaverse presents an outlook for revitalizing hospitality and tourism industry garnering recognition across professional spheres. This study explores motivations preferences users engaging in using 5W1H analysis, which stands five Ws (what, who, when, where, why) one H (how). comprehensive examination sheds light on evolution potential advantages offers insights future progress. reveals that are primarily driven by their anticipated experiences when participating tourism. Additionally, time- cost-saving benefits, along with opportunities to discover destinations, play important role attracting users. Compared traditional tourism, offer greater flexibility terms timing, location, companionship. However, two not opposition; they complement each other can develop together.

Язык: Английский

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Determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises

Journal of Hospitality Marketing & Management, Год журнала: 2024, Номер 33(7), С. 867 - 897

Опубликована: Апрель 10, 2024

This study examines the determinants of blockchain technology adoption in small and medium hospitality tourism enterprises. also investigates moderating effect optimism. Results from a sample 550 enterprises indicate that technological factors (i.e., relative advantage compatibility), organizational top management support, readiness, employee knowledge), environmental competitive pressure, customer government support) positively affect intention to adopt technology. These relationships are moderated by Interestingly, perceived complexity cost insignificant adoption. contributes literature explaining underlying mechanism boundary conditions managers' optimism) under which technological, organizational, predict among Moreover, findings provide implications for managers adopting implementing technologies.

Язык: Английский

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Smart tourism destinations: an overview of current research trends and a future research agenda

Journal of Hospitality and Tourism Technology, Год журнала: 2024, Номер 15(3), С. 479 - 495

Опубликована: Апрель 23, 2024

Purpose This study aims to provide an overview of the evolution knowledge on smart destinations and identify key issues addressed in destination research domain, main themes sub-themes gaps as well future agenda address those gaps. Design/methodology/approach A bibliometric analysis 409 studies published literature was conducted using Bibliometrix R-package a comprehensive review themes, opportunities. Findings Based findings, conceptual model has been proposed. can serve foundation for further generation this area. The findings also shed light directions, highlighting opportunities exploitation cutting-edge innovations digitalization across various dimensions destinations. Originality/value Although past paid attention theme destinations, work advances scientific by providing new management paradigm focusing accessibility, sustainability, digitization, experience co-creation creativity milestones.

Язык: Английский

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Modelling barriers to metaverse adoption in the hospitality and tourism industry

Information Technology & Tourism, Год журнала: 2024, Номер 26(4), С. 711 - 743

Опубликована: Авг. 9, 2024

Язык: Английский

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