How telepresence and perceived enjoyment mediate the relationship between interaction quality and continuance intention: Evidence from China Zisha-ware Digital Museum DOI Creative Commons
Mengjie Shi, Liyuan Deng,

M. Zhang

и другие.

PLoS ONE, Год журнала: 2025, Номер 20(1), С. e0317784 - e0317784

Опубликована: Янв. 22, 2025

The rapid development of digital technologies and the diversification user needs have made museums significant platforms for cultural dissemination education, attracting unprecedented attention. This study aims to investigate how interaction quality influences users’ psychological responses their continuance intention use museums. By integrating Stimulus-Organism-Response (S-O-R) model telepresence theory, this proposes a novel examine intention. A questionnaire survey visitors China Zisha-ware Digital Museum (CZDM) yielded 414 valid responses, which were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). results indicate that: 1) (i.e., interactivity, vividness, authenticity) telepresence, perceived enjoyment) significantly affect varying degrees. 2) Telepresence mediates relationship between 3) Perceived enjoyment serves as an important mediator intention, while its mediating role authenticity is not significant. offers theoretical practical insights optimizing museum experience design enhance also promoting culture supporting educational efforts.

Язык: Английский

How telepresence and perceived enjoyment mediate the relationship between interaction quality and continuance intention: Evidence from China Zisha-ware Digital Museum DOI Creative Commons
Mengjie Shi, Liyuan Deng,

M. Zhang

и другие.

PLoS ONE, Год журнала: 2025, Номер 20(1), С. e0317784 - e0317784

Опубликована: Янв. 22, 2025

The rapid development of digital technologies and the diversification user needs have made museums significant platforms for cultural dissemination education, attracting unprecedented attention. This study aims to investigate how interaction quality influences users’ psychological responses their continuance intention use museums. By integrating Stimulus-Organism-Response (S-O-R) model telepresence theory, this proposes a novel examine intention. A questionnaire survey visitors China Zisha-ware Digital Museum (CZDM) yielded 414 valid responses, which were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). results indicate that: 1) (i.e., interactivity, vividness, authenticity) telepresence, perceived enjoyment) significantly affect varying degrees. 2) Telepresence mediates relationship between 3) Perceived enjoyment serves as an important mediator intention, while its mediating role authenticity is not significant. offers theoretical practical insights optimizing museum experience design enhance also promoting culture supporting educational efforts.

Язык: Английский

Процитировано

0