Journal of Fashion Marketing and Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Авг. 14, 2024
Purpose
The
main
purpose
of
this
study
is
to
investigate
the
mediating
role
fashion
clothing
involvement
in
relationship
between
body
appreciation
and
maladaptive
consumption,
namely
fashion-oriented
impulse
compulsive
buying.
second
if
mediation
varies
based
on
gender.
Design/methodology/approach
A
quantitative
approach
was
adopted
study,
data
were
collected
via
Amazon
Mechanical
Turk
from
255
consumers
located
U.S.
aged
18
above.
analyzed
using
least
partial
square
multi-group
analysis
structural
equation
model.
Findings
results
revealed
that
consumption
established
through
involvement.
Results
also
showed
does
not
significantly
differ
across
Originality/value
This
reports
fully
highlighting
importance
studying
positive
image
context
consumption.
While
previous
research
findings
indicate
negative
consequences
image,
reveals
can
lead
outcomes
possible
mediators.
Furthermore,
finds
behavior
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(5), С. 2676 - 2692
Опубликована: Июнь 18, 2024
Abstract
Online
customer
reviews
play
a
vital
role
in
evaluating
product
or
service
performance
and
serve
as
an
important
reference
for
other
customers'
purchase
decisions.
This
study
explores
the
influence
of
online
on
sustainable
clothing
intention
through
text
mining
survey‐based
methodologies.
The
results
showed
that
focused
four
dimensions:
material
ecology,
fashion,
functionality,
price
reasonableness.
have
positive
impact
consumers'
intentions,
perceived
diagnosticity
mediates
relationship
between
intentions.
In
addition,
prior
sustainability
knowledge
moderates
reasonableness,
diagnosticity.
further
enriches
theoretical
research
consumption
within
context
apparel
retailing
helps
brands
more
accurately
grasp
influencing
variables
behaviours
formulate
precise
electronic
word‐of‐mouth
marketing
strategies.
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(5), С. 2693 - 2719
Опубликована: Июнь 20, 2024
Abstract
The
fashion
industry
has
received
harsh
criticism
about
its
increasing
environmental
footprint.
As
a
result,
formal
clothing
swapping
evolved
into
collaborative
sharing
practices,
sometimes
leading
to
circular
social
and
economic
developments.
In
either
case,
it
transforms
how
individuals
behave
around
possessing
clothes
for
what
can
bring
them
their
collective
well‐being.
This
study
explores
factors
(e.g.,
economic,
hedonic,
environmental,
activism)
motivate
swap
why
culture
may
be
an
important
moderating
factor
consider.
An
online
Amazon
Mechanical
Turk
(MTurk)
survey
comprised
of
the
NextGen
(individuals
between
18
35),
51.6%
workers,
28%
students
(
n
=
279)
from
various
countries
analyzed
through
ANOVA
regressions
led
clear
evidence
effects
on
motivating
in
behavior
clothes:
(1)
motives
are
stronger
masculine
cultures;
(2)
hedonic
collectivist
(3)
collectivist,
low
power
distance,
indulgent
(4)
activist
relatively
strong
feminine,
uncertainty
avoidance,
(5)
had
moderated
influence
due
as
this
culture,
greater
mental
emotions
aroused.
highlights
hedonist
influential
variables
that
correspond
more
actual
consumer
needs.
Results
also
indicate
specificities
identity
motivations
push
forward
shift
up‐swapping
systems,
engaging
decision‐makers
transparent,
sustainable
efforts.
Corporate Communications An International Journal,
Год журнала:
2024,
Номер
unknown
Опубликована: Сен. 20, 2024
Purpose
Given
the
potential
for
authorial
fashion
to
lead
way
in
field
of
sustainable
and
digital
platforms
be
a
powerful
tool
spreading
messages,
this
study
seeks
explore
emphasis
given
sustainability
communication
Portuguese
Spanish’s
fashion.
Design/methodology/approach
A
thematic
analysis
all
posts
published
on
feeds
63
designers
who
presented
their
collections
at
Madrid
Lisbon
weeks
September/October
2022
(Spring/Summer
2023)
or
February/March
2023
(Fall/Winter
2023/2024)
editions
was
carried
out.
The
information
collected
over
six-month
period
between
two
weeks.
This
is
based
categories
identified
reflexive
developed
by
Testa
et
al
.
(2020).
After
adapting
our
analysis,
14
emerging
themes
were
as
observation
criteria.
Findings
total
4,699
examined.
reveals
general
lack
interest
mentioning
–
subject
evident
just
around
6%
content
well
high
visual
aspect
product.
Several
similarities
Spanish
markets
observed.
Originality/value
important
since
there
are
few
cross-cultural
studies
countries,
particularly
Furthermore,
it
establishes
structure
that
easily
replicable
various
geographical
areas.
Journal of Fashion Marketing and Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Авг. 14, 2024
Purpose
The
main
purpose
of
this
study
is
to
investigate
the
mediating
role
fashion
clothing
involvement
in
relationship
between
body
appreciation
and
maladaptive
consumption,
namely
fashion-oriented
impulse
compulsive
buying.
second
if
mediation
varies
based
on
gender.
Design/methodology/approach
A
quantitative
approach
was
adopted
study,
data
were
collected
via
Amazon
Mechanical
Turk
from
255
consumers
located
U.S.
aged
18
above.
analyzed
using
least
partial
square
multi-group
analysis
structural
equation
model.
Findings
results
revealed
that
consumption
established
through
involvement.
Results
also
showed
does
not
significantly
differ
across
Originality/value
This
reports
fully
highlighting
importance
studying
positive
image
context
consumption.
While
previous
research
findings
indicate
negative
consequences
image,
reveals
can
lead
outcomes
possible
mediators.
Furthermore,
finds
behavior
