Determinants of Intention to Use Buy Now Pay Later (BNPL) DOI Creative Commons
Wong Chee Hoo,

Khor Hooi Khee,

Christian Wiradendi Wolor

и другие.

Journal of Lifestyle and SDGs Review, Год журнала: 2024, Номер 5(1), С. e02698 - e02698

Опубликована: Дек. 12, 2024

Objectives: Buy Now, Pay Later (BNPL) is categorized as a fintech service. It type of short-term installment plan, the companies integrate lending plan one payment options in online shops. The scheme allows consumers to pay total amount mode without interest charge over short period time, usually within few months. main aim this research examine factors that influence intention use BNPL services Malaysia. Theoretical Framework: study utilizing Unified Theory Acceptance and Use Technology (UTAUT) theories underlying theoretical framework. Method: A quantitative approach was used study. statistical software tool, SPSS, analyze data collected from 384 respondents through survey questionnaires. Results Discussions: finding shows materialism, social user-friendliness significantly positively BNPL. While trust not influencing Research Implication: offers understanding consumer behavior, informing regulatory frameworks enhancing service offerings. Originality/Value: This study's novelty lies examining adoption determinants specifically Malaysian context where played most important part for

Язык: Английский

Determinants of Intention to Use Buy Now Pay Later (BNPL) DOI Creative Commons
Wong Chee Hoo,

Khor Hooi Khee,

Christian Wiradendi Wolor

и другие.

Journal of Lifestyle and SDGs Review, Год журнала: 2024, Номер 5(1), С. e02698 - e02698

Опубликована: Дек. 12, 2024

Objectives: Buy Now, Pay Later (BNPL) is categorized as a fintech service. It type of short-term installment plan, the companies integrate lending plan one payment options in online shops. The scheme allows consumers to pay total amount mode without interest charge over short period time, usually within few months. main aim this research examine factors that influence intention use BNPL services Malaysia. Theoretical Framework: study utilizing Unified Theory Acceptance and Use Technology (UTAUT) theories underlying theoretical framework. Method: A quantitative approach was used study. statistical software tool, SPSS, analyze data collected from 384 respondents through survey questionnaires. Results Discussions: finding shows materialism, social user-friendliness significantly positively BNPL. While trust not influencing Research Implication: offers understanding consumer behavior, informing regulatory frameworks enhancing service offerings. Originality/Value: This study's novelty lies examining adoption determinants specifically Malaysian context where played most important part for

Язык: Английский

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