Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy
Jurnal Manajemen,
Год журнала:
2024,
Номер
28(3), С. 495 - 518
Опубликована: Окт. 31, 2024
This
research
investigates
the
influence
of
technology
readiness
and
ICT
capabilities
on
marketing
automation
within
B2B
MSMEs'
CRM
strategies.
Using
quantitative
methods
in
105
MSMEs
employing
tools,
study
employs
Structural
Equation
Modeling
(SEM)
with
Lisrel
8.8
software
for
analysis.
Findings
reveal
that
Technology
Readiness
significantly
impacts
Capability,
innovation
indicators
holding
a
dominant
67.240
per
cent
effect.
Capability
positively
influences
automation,
primarily
driven
by
use
(84.600
cent).
Marketing
correlates
CRM,
notably
through
message
reach
(65.610
turn,
affects
Performance,
emphasising
improved
customer
relationship
quality
(77.400
cent)
expanded
market
(42.250
Notably,
does
not
directly
impact
necessitating
capability
practical
implementation
management.
In
conclusion,
enhances
performance,
contingent
their
capabilities,
despite
importance
readiness.
Язык: Английский
Understanding the role of financial literacy, entrepreneurial literacy, and digital economic literacy on entrepreneurial creativity and MSMEs success: a knowledge-based view perspective
Cogent Business & Management,
Год журнала:
2024,
Номер
11(1)
Опубликована: Дек. 1, 2024
Business
literacy
is
intellectual
capital,
which
includes
financial
literacy,
entrepreneurial
and
digital
economic
its
role
in
creativity
the
success
of
MSMEs
an
important
aspect
to
study,
especially
from
a
knowledge-based
perspective.
This
research
aims
identify
explore
influence
on
MSMEs,
with
as
moderator
variable.
uses
quantitative
methods.
The
data
collection
technique
used
this
questionnaire.
sample
study
was
700
respondents
were
selected
using
purposive
sampling
techniques.
Data
analysis
PLS-SEM
through
Smart
PLS
software
version
4.
provides
comprehensive
exploration
understanding
fact
that
are
intangible
assets
have
impact
business
success.
succeeded
finding
confirming
positive
significant
effect
creativity.
emphasizes
development
new
concepts
insights
related
capital
include
part
view
Язык: Английский
Digitalization, innovation, sustainability and performance: A causal analysis applied to tourism MSMEs
International Journal of Innovation Studies,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 1, 2024
Язык: Английский
How Does Parental Education Affect Consumer Financial Literacy? Evidence from the USA
Asian Journal of Education and Social Studies,
Год журнала:
2024,
Номер
50(6), С. 573 - 590
Опубликована: Июнь 3, 2024
This
study
explores
the
impact
of
parental
education
on
consumer
financial
literacy,
while
simultaneously
scrutinizing
mediating
role
early
in
this
nexus.
Leveraging
insights
garnered
from
2021
National
Financial
Capability
Survey,
inquiry
employs
techniques
OLS
and
ordered
probit
regression
to
posit
that
exerts
a
significant
positive
influence
literacy.
Additionally,
investigation
unveils
functions
as
partial
mediator
linkage
between
extent
The
findings
indicate
can
contribute
bridging
divide
literacy
levels,
thereby
affording
all
children
opportunity
acquire
knowledge
skills.
research
underscores
importance
investing
pivotal
means
augment
foster
broader
inclusion.
Язык: Английский
Factors Affecting the Sustainability of Halal MSMEs in Yogyakarta: A Study on Literacy, Digitalization, and Fintech
DJE (Diponegoro Journal of Economics)/Diponegoro Journal of Economics,
Год журнала:
2024,
Номер
13(4), С. 37 - 56
Опубликована: Дек. 6, 2024
This
study
aims
to
determine
whether
financial
literacy,
digital
marketing,
technology,
and
management
affect
the
sustainability
of
halal
MSMEs
in
Yogyakarta.
quantitative
uses
primary
data
collection
methods
through
online
offline
questionnaires.
The
sampling
technique
was
a
purposive
method
with
total
110
respondents
who
were
Halal
MSME
players
results
showed
that
four
independent
variables,
namely
management,
had
significant
positive
effect
on
Research
related
performance
Yogyakarta
has
not
been
widely
explored
by
experts.
To
best
author’s
knowledge,
studies
focusing
SMEs
are
still
rare,
this
literature
can
complement
exploration
MSMEs,
especially
area.
Язык: Английский
Innovation as a catalyst for business transformation
Опубликована: Янв. 1, 2024
The
article
is
devoted
to
the
theoretical-scientometric
analysis
of
role
innovations
in
process
business
transformation
with
an
emphasis
on
strategic
planning,
change
management,
and
adaptation
new
market
conditions.
A
comprehensive
bibliometric
scientific
publications
topic
"Innovation
as
a
catalyst
for
business"
was
conducted
achieve
goal.
corresponding
search
query
Scopus
database
generated
publication
input
array.
Further
scientometric
carried
out
using
R
Studio
software,
language,
Shiny,
Biblioshiny
packages
(for
data
visualizations
form
keyword
cloud,
treemap,
compatibility
network,
thematic
map).
In
addition,
statistical
assess
impact
digital
economic
growth
countries
productivity
enterprises.
comparative
from
different
(USA,
Great
Britain,
Canada,
Japan,
France,
Italy)
made
identifying
general
trends
features
possible.
An
effective
national
system
that
promotes
generation
implementation
key
country's
successful
development,
are
leaders
technological
development
set
entire
world
economy.
As
result
study,
it
substantiated
innovation
crucial
factor
modern
business.
Digital
transformation,
integral
part
process,
allows
companies
optimize
processes,
personalize
interaction
customers,
increase
efficiency.
showed
main
research
directions
context
transformations
focused
issues
such
artificial
intelligence,
big
data,
sustainable
innovative
models.
novelty
substantiation
addition
existing
knowledge
about
through
detailed
visualization
results.
results
can
be
used
by
company
managers,
scientists,
policymakers
develop
strategies,
business,
recommendations
implementing
technologies.
Язык: Английский