How technical and situational cues affect impulse buying behavior in social commerce? Evidence from bored consumers DOI Creative Commons
Yuhan Xue, Taiwen Feng,

Wu Chong

и другие.

Frontiers in Psychology, Год журнала: 2024, Номер 15

Опубликована: Окт. 2, 2024

Introduction With the rise of social media and web technologies, users are increasingly spending time on browsing purchasing commerce, particularly during idle moments casual scrolling. Social commerce applications with sophisticated features security measures may tend to attract a significant number highly engaged users. The purpose this study is find out whether customers will be interested in content posted generate impulse consumption when they bored. Methods Drawing stimulus-organism-response framework, paper explores how technical cues situational affect buying behavior mediating impact consumer-perceived values. Data were gathered from 395 respondents who frequently utilize have shopping experience applications. PLS-SEM fsQCA applied formulate test proposed hypotheses. Results results reveal (ease use, visual appeal security) (passing serendipity) positively influenced buying. offer six solutions different combinations constructs which can lead high Discussion These findings extend existing research consumer psychology, offering valuable insights for marketers. They also point towards strategies more effectively encouraging purchase digital retail environments, among consumers boredom.

Язык: Английский

How technical and situational cues affect impulse buying behavior in social commerce? Evidence from bored consumers DOI Creative Commons
Yuhan Xue, Taiwen Feng,

Wu Chong

и другие.

Frontiers in Psychology, Год журнала: 2024, Номер 15

Опубликована: Окт. 2, 2024

Introduction With the rise of social media and web technologies, users are increasingly spending time on browsing purchasing commerce, particularly during idle moments casual scrolling. Social commerce applications with sophisticated features security measures may tend to attract a significant number highly engaged users. The purpose this study is find out whether customers will be interested in content posted generate impulse consumption when they bored. Methods Drawing stimulus-organism-response framework, paper explores how technical cues situational affect buying behavior mediating impact consumer-perceived values. Data were gathered from 395 respondents who frequently utilize have shopping experience applications. PLS-SEM fsQCA applied formulate test proposed hypotheses. Results results reveal (ease use, visual appeal security) (passing serendipity) positively influenced buying. offer six solutions different combinations constructs which can lead high Discussion These findings extend existing research consumer psychology, offering valuable insights for marketers. They also point towards strategies more effectively encouraging purchase digital retail environments, among consumers boredom.

Язык: Английский

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