The impact of neuromarketing and influencer marketing on the decision process of generation Z consumers on the purchase of halal cosmetics
Edelweiss Applied Science and Technology,
Год журнала:
2025,
Номер
9(1), С. 1019 - 1033
Опубликована: Янв. 17, 2025
This
study
aims
to
help
business
actors
understand
Generation
Z's
purchase
decision.
In
addition,
it
examines
the
behaviour
of
Z
mediated
by
neuromarketing
and
influencer
marketing
in
decision
halal
cosmetics
so
that
can
determine
strategies
optimising
product
information
advertising.
The
population
this
is
residents
Cirebon
City
aged
19
24
years,
with
a
56,626.
sampling
used
Slovin
formula
obtained
as
many
397
respondents.
To
test
hypothesis
study,
samples
were
taken
randomly
using
SEM-PLS
(Partial
Least
Squares—Modeling
Structural
Equation)
analysis.
results
show
influence
through
consumer
behaviour.
dominating
Z.
Thus,
research
be
implement
their
continuity
also
expected
maintained.
Язык: Английский
Developments, Hardships, and Prospective Directions in the Field of Neuroscience and Neurological Machine Learning for Behavioral Evaluation
Advances in psychology, mental health, and behavioral studies (APMHBS) book series,
Год журнала:
2025,
Номер
unknown, С. 459 - 474
Опубликована: Янв. 3, 2025
This
study
examines
the
current
state
of
neuroscience,
emphasizing
use
machine
learning
to
improve
behavioral
assessment
and
its
therapeutic
applications.
Progress
in
neuroscience
has
facilitated
comprehension
cognitive
aging,
neurological
illnesses,
essential
function
cognition
detecting
decline.
The
increasing
potential
likely
overcomes
aforementioned
deficiencies—consistent
monitoring
early
identification
mental
health—through
automation.
research
will
ultimately
address
AI-related
concerns
regarding
longitudinal
individuals
with
illnesses.
Neurocognitive
testing
may
leverage
significantly
advance
evaluation
management
health,
hence
facilitating
future
enhance
broaden
capabilities
neurolearning
neuropsychology.
Язык: Английский
Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance
Advances in business strategy and competitive advantage book series,
Год журнала:
2024,
Номер
unknown, С. 245 - 284
Опубликована: Окт. 18, 2024
Green
investments
provide
a
major
effect
on
neuromarketing
by
increasing
consumer
engagement
in
sustainable
companies
selecting
for
activities
that
improve
permanent
ecosystem
and
fiscal
resilience.
It
analyzes
the
application
of
investment,
to
carry
out
studies
finance
green
investment.
This
chapter
offers
an
extensive
context
while
describing
neuromarketing,
how
it
might
help
investors,
researchers
enable
beginning
new
era.
The
findings
showed
positive
correlation
between
age
promotion
investment
trends.
tries
find
these
complex
intricacies
encourage
discussion
educate
general
people,
researchers,
scholars,
advertisers
since
they
offer
understanding
several
applications
tools,
along
with
their
importance
making
choices;
such
awareness
may
commercial
efficacy
finance.
Язык: Английский
A Proposed Method of Automating Data Processing for Analysing Data Produced from Eye Tracking and Galvanic Skin Response
Computers,
Год журнала:
2024,
Номер
13(11), С. 289 - 289
Опубликована: Ноя. 8, 2024
The
use
of
eye
tracking
technology,
together
with
other
physiological
measurements
such
as
psychogalvanic
skin
response
(GSR)
and
electroencephalographic
(EEG)
recordings,
provides
researchers
information
about
users’
behavioural
responses
during
their
learning
process
in
different
types
tasks.
These
devices
produce
a
large
volume
data.
However,
order
to
analyse
these
records,
have
them
using
complex
statistical
and/or
machine
techniques
(supervised
or
unsupervised)
that
are
usually
not
incorporated
into
the
devices.
objectives
this
study
were
(1)
propose
procedure
for
processing
extracted
data;
(2)
address
potential
technical
challenges
difficulties
logs
integrated
multichannel
technology;
(3)
offer
solutions
automating
data
analysis.
A
Notebook
Jupyter
is
proposed
steps
importing
data,
well
supervised
unsupervised
algorithms.
Язык: Английский