ShodhKosh Journal of Visual and Performing Arts, Год журнала: 2024, Номер 5(6)
Опубликована: Июнь 30, 2024
The main objective is to study the various behavioural biases which are going impact on women micro entrepreneur investment decision. On respect of that mainly we six include Overconfidence Bias, Heuristic Availability Optimisms Loss Aversion Disposition Effect. For studying this research topic also analyse some other factors such as Anchoring Regret Confirmation Herd Behaviour etc. impacted cross sectional conduct perform and helps arrive at appropriate conclusion. This conducted in Pune city having population 45,69,000 peoples. primary data collected from 181 micro-entrepreneur who run their business by using a simple random sampling method secondary existing paper, journals, newspaper, article get updated knowledge about topic. Questionnaire use for purpose collection with help quantitative obtained. descriptive statistics arriving
Язык: Английский