Discussion of heated tobacco products on Twitter following the IQOS’s Modified-Risk Tobacco Product authorization and US import ban: An observational study (Preprint) DOI Creative Commons
Minji Kim, Julia Vassey, Dongmei Li

и другие.

Journal of Medical Internet Research, Год журнала: 2024, Номер 26, С. e53938 - e53938

Опубликована: Авг. 14, 2024

Background Understanding public opinions about emerging tobacco products is important to inform future interventions and regulatory decisions. Heated (HTPs) are an product category promoted by the industry as a “better alternative” combustible cigarettes. Philip Morris International’s IQOS leading global HTP market recently has been subject policy events, including US Food Drug Administration’s (FDA) modified-risk (MRTP) authorization (July 2020) import ban (November 2021). Although limited in their legal implications outside United States, these events have quoted news outlets promotional communications, showing how they may potentially impact regulation. Given impending return of market, understanding were received through social media discourse will provide valuable insights control policy. Objective This study aims examine HTP-related around events. Methods We analyzed posts on Twitter during time period that included IQOS’s MRTP States ban, examining personal testimonial, news/information, direct marketing/retail tweets separately. also examined discussed health A total 10,454 English (posted from June 2020 December 2021) collected using keywords. randomly sampled 2796 (26.7%) conducted content analysis. used pairwise co-occurrence analyses evaluate connections across themes. Results Tweet volumes peaked IQOS-related Among all tweets, testimonials most common (1613/2796, 57.7%), followed news/information (862/2796, 30.8%) (321/2796, 11%). testimonials, more positive (495/1613, 30.7%) than negative (372/1613, 23.1%), often comparing risks HTPs with cigarettes (402/1613, 24.9%) or vaping (252/1613, 15.6%). Approximately 10% (31/321) international delivery, suggesting cross-border promotion. More quarter (809/2796, 28.9%) policy, misinterpretation being “safer” after FDA’s authorization. Neutral mentioning brand (634/1613, 39.3%) discussing (378/1613, 23.4%) showed largest co-occurrence. Conclusions suggest need for careful communication meaning authorizations relative products. Many expressed HTP-favorable referring reduced risks, even though FDA denied marketing risk claims. The popularity information source reach poses unique challenges policies. While many countries restrict via web, our results retailers circumvent such regulations operating overseas.

Язык: Английский

Tobacco and Oral Health Misinformation on Twitter (X): Implications for Dental Professionals DOI Creative Commons
Eileen Le Han, Benjamin W. Chaffee, Pamela M. Ling

и другие.

Journal of the California Dental Association, Год журнала: 2025, Номер 53(1)

Опубликована: Март 11, 2025

Язык: Английский

Процитировано

0
Discussion of heated tobacco products on Twitter following the IQOS’s Modified-Risk Tobacco Product authorization and US import ban: An observational study (Preprint) DOI Creative Commons
Minji Kim, Julia Vassey, Dongmei Li

и другие.

Journal of Medical Internet Research, Год журнала: 2024, Номер 26, С. e53938 - e53938

Опубликована: Авг. 14, 2024

Background Understanding public opinions about emerging tobacco products is important to inform future interventions and regulatory decisions. Heated (HTPs) are an product category promoted by the industry as a “better alternative” combustible cigarettes. Philip Morris International’s IQOS leading global HTP market recently has been subject policy events, including US Food Drug Administration’s (FDA) modified-risk (MRTP) authorization (July 2020) import ban (November 2021). Although limited in their legal implications outside United States, these events have quoted news outlets promotional communications, showing how they may potentially impact regulation. Given impending return of market, understanding were received through social media discourse will provide valuable insights control policy. Objective This study aims examine HTP-related around events. Methods We analyzed posts on Twitter during time period that included IQOS’s MRTP States ban, examining personal testimonial, news/information, direct marketing/retail tweets separately. also examined discussed health A total 10,454 English (posted from June 2020 December 2021) collected using keywords. randomly sampled 2796 (26.7%) conducted content analysis. used pairwise co-occurrence analyses evaluate connections across themes. Results Tweet volumes peaked IQOS-related Among all tweets, testimonials most common (1613/2796, 57.7%), followed news/information (862/2796, 30.8%) (321/2796, 11%). testimonials, more positive (495/1613, 30.7%) than negative (372/1613, 23.1%), often comparing risks HTPs with cigarettes (402/1613, 24.9%) or vaping (252/1613, 15.6%). Approximately 10% (31/321) international delivery, suggesting cross-border promotion. More quarter (809/2796, 28.9%) policy, misinterpretation being “safer” after FDA’s authorization. Neutral mentioning brand (634/1613, 39.3%) discussing (378/1613, 23.4%) showed largest co-occurrence. Conclusions suggest need for careful communication meaning authorizations relative products. Many expressed HTP-favorable referring reduced risks, even though FDA denied marketing risk claims. The popularity information source reach poses unique challenges policies. While many countries restrict via web, our results retailers circumvent such regulations operating overseas.

Язык: Английский

Процитировано

0