Tobacco Control, Год журнала: 2024, Номер unknown, С. tc - 059010

Опубликована: Дек. 3, 2024

Introduction Since their 2016 US debut, nicotine pouches, which are available in various flavours and strengths, have grown popularity. Nicotine pouches may appeal to people who use tobacco, but there is also concern that they youth non-nicotine users. This study analysed pouch advertising trends from 2021 2023 explore features inform regulatory strategies. Methods We conducted a content analysis of 2147 print, radio, online/mobile, direct emails social media ads 2023. Ads were coded for flavours, terms claims. Two trained coders double-coded all ads, any discrepancies reconciled. χ 2 post-hoc tests assess changes over time, using Bonferroni adjustments multiple comparisons. Results Most (84.6%) posted on brands’ accounts. Zyn comprised 54.5% across platforms. (72.3%) featured flavoured products, particularly fruit (27.1%) mint (26.1%). Common included ‘smoke-free’ (19.2%), ‘tobacco-free’ (18.4%), ‘synthetic’ (12.9%) ‘spit-free’ (10.6%), significantly declined The most common claim how convenient the product was use, increased time. Claims about discreetness presence coupons/discounts Conclusions observed decline connecting other tobacco products an increase potentially youth-appealing convenience Future research should investigate these impact risk perceptions intentions among never currently regulations (ie, restrict claims).

Язык: Английский