Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Information Systems Journal, Год журнала: 2012, Номер 24(1), С. 85 - 114

Опубликована: Июль 15, 2012

Abstract Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates purchase intention experienced buyers based means‐end chain theory prospect theory. In research model, both utilitarian value hedonic are hypothesised to affect positively. Perceived risk negatively moderate effects values intention. Utilitarian proposed as a formative second‐order construct formed by product offerings, information, monetary savings convenience. Hedonic also six benefits that have been identified in prior research. Data collected from 782 Yahoo!Kimo customers provide strong support model. The results indicate positively associated with buyers' A higher level perceived reduces effect increases Implications practice suggestions future provided.

Язык: Английский

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The role of live streaming in building consumer trust and engagement with social commerce sellers

Journal of Business Research, Год журнала: 2018, Номер 117, С. 543 - 556

Опубликована: Сен. 1, 2018

Язык: Английский

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Perceived value: a critical examination of definitions, concepts and measures for the service industry

Journal of Services Marketing, Год журнала: 2011, Номер 25(3), С. 229 - 240

Опубликована: Май 21, 2011

Purpose The aim of this paper is to provide a literature review the state‐of‐the‐art and up date concepts measures undertaken in research on perceived value. purpose especially comprehensive systematic overview Design/methodology/approach common value definitions, conceptual measurement approaches its close relationship with important highly researched service industry components such as quality customer satisfaction are discussed. Findings This demonstrates underlying foundational theories, systematises streams addresses unsolved concerns concludes recommendations for future application being relevant industry. Originality/value contribution lies achieving more profound understanding nature for, equally, academics

Язык: Английский

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Value co‐creation: theoretical approaches and practical implications

European Business Review, Год журнала: 2013, Номер 25(1), С. 6 - 19

Опубликована: Янв. 3, 2013

Purpose Existing research suggests a multitude of approaches to value co‐creation that bring with them range different ideas on what constitutes the concept. The purpose this paper is identify sources differing approaches, and so reduce complexity concept develop business‐oriented analytical framework for assessing opportunities presented by co‐creation. Design/methodology/approach Through exploration theoretical friction are identified. Addressing conceptual provides sound basis development framework. Findings multifaceted nature arises owing determines value, co‐, creation elements study concludes both scholars practitioners should focus more identifying understanding kind co‐created whom, using resources, through mechanism. Practical implications A developed helps assess approach Originality/value introduces an fresh perspective It clarify nuances in contributes enhanced it.

Язык: Английский

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The impact of digital transformation on the retailing value chain

International Journal of Research in Marketing, Год журнала: 2019, Номер 36(3), С. 350 - 366

Опубликована: Янв. 25, 2019

Consumers have traditionally made purchase decisions at the store shelf, giving institutional brick-and-mortar retailers great power to learn about and influence behaviors preferences. With rise of e-commerce, mobile shopping, most recently smart technologies, new competitors threaten this long-standing supremacy. Adopting a value-creation perspective, we analyze how digitization started erosion retailing as primary interface customer. We develop framework that identifies five sources value creation propose these advance transform competition for interface. Depending on importance (in different situations), stationary may prevail an important interaction point in multichannel decision journey. However, increasing diffusion branded-product platforms including connected devices online retail is shifting authority players. For parties involved multilayered competition, acknowledging changes actively managing their position evolving eco-systems crucial.

Язык: Английский

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The influence of perceived value on purchase intention in social commerce context

Internet Research, Год журнала: 2017, Номер 27(4), С. 772 - 785

Опубликована: Июнь 8, 2017

Purpose The purpose of this paper is to examine the effects perceived benefits, i.e. utilitarian value, hedonic value and social as well risk, on purchase intention in commerce context.

Язык: Английский

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Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Information & Management, Год журнала: 2011, Номер 48(6), С. 228 - 234

Опубликована: Июнь 5, 2011

Язык: Английский

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Comparing the perceived value of information and entertainment mobile services

Psychology and Marketing, Год журнала: 2008, Номер 25(8), С. 732 - 755

Опубликована: Июль 10, 2008

Abstract The importance of perceived value in customer decision making is well known. However, few studies assess empirically the direct effects various dimensions on post‐purchase behavior. This article examines differences between information and entertainment mobile content service users how their perceptions influence intentions to repurchase, spread positive word mouth, willingness pay a price premium. four are analyzed: monetary, convenience, emotional, social value. Within this study we also propose test antecedent conditional epistemic approach advances literature through increasing our understanding individual behavior role Using sample 579 users, results analyzed with multi‐group structural equation modeling. findings support use multidimensional loyalty constructs identify user groups, argue for differentiated value‐based marketing strategies services. © 2008 Wiley Periodicals, Inc.

Язык: Английский

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The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry

International Journal of Hospitality Management, Год журнала: 2009, Номер 29(3), С. 405 - 412

Опубликована: Окт. 24, 2009

Язык: Английский

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Inside the sharing economy

International Journal of Contemporary Hospitality Management, Год журнала: 2017, Номер 29(9), С. 2218 - 2239

Опубликована: Июль 24, 2017

Purpose This paper aims to investigate what motivates consumers adopt one of the emerging mobile applications sharing economy, ridesharing application. Using social cognitive theory as theoretical framework, this study develops a value adoption model illustrate important factors that influence applications. Design/methodology/approach Based on prior literature, quantitative methodology was adopted using survey questionnaire allows for measurement nine constructs contained in hypothesized model. Data collected from sample 314 respondents Beijing, China provided foundation examination proposed relationships Findings First, results indicate self-efficacy is fundamental factor has direct effect consumers’ perceptions and an indirect behavioral intentions. Second, demonstrates functional value, emotional are critical antecedents overall perceived On other hand, learning effort risk perception not significant costs adopting Research limitations/implications Although typical adopters internet constitute portion younger consumers, use college student may affect generalizability results. Practical implications The findings provide insight into consumer motivations behind specifically, economy platforms general. Originality/value provides innovation research through empirical relationship between personal, environmental framework theory.

Язык: Английский

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