Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets DOI
Theodore Tarnanidis, Maro Vlachopoulou, Arman Hadi Abdul Manaf

и другие.

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 1 - 26

Опубликована: Фев. 28, 2025

The purpose of this chapter is to evaluate Amazon and Apple's market penetration smart products by analyzing their CSR digital marketing strategies, while taking into account leadership factors that could assist organizations in moving toward a sustainable society. focus on issues related worker treatment, environmental impact, social responsibility initiatives. We conducted case study analysis look at ethical behavior the actions initiatives they take about CSR. Both Apple have succeeded achieving progress consumer products, as we found, reconciling difficulties globalization with strategies for establishment circular economy global markets.

Язык: Английский

Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets DOI
Theodore Tarnanidis, Maro Vlachopoulou, Arman Hadi Abdul Manaf

и другие.

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 1 - 26

Опубликована: Фев. 28, 2025

The purpose of this chapter is to evaluate Amazon and Apple's market penetration smart products by analyzing their CSR digital marketing strategies, while taking into account leadership factors that could assist organizations in moving toward a sustainable society. focus on issues related worker treatment, environmental impact, social responsibility initiatives. We conducted case study analysis look at ethical behavior the actions initiatives they take about CSR. Both Apple have succeeded achieving progress consumer products, as we found, reconciling difficulties globalization with strategies for establishment circular economy global markets.

Язык: Английский

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