Efficacy of Green Marketing as a Sustainable Business Model: Multi-Case Study Analysis DOI
Chipo Mukonza, Valencia Melissa Zulu

Palgrave studies of marketing in emerging economies, Год журнала: 2025, Номер unknown, С. 83 - 101

Опубликована: Янв. 1, 2025

Язык: Английский

The Rise of Non-Market Capabilities to Improve the Performance of Investment Packages an Empirical Study on Indonesia's Electrical Utility Industry DOI

Heru Dewanto

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0

An integrated adoption model of cloud computing-based human resource management by SMEs in developing countries: evidence from Bahrain DOI Creative Commons
Marwan Milhem, Mohannad Moufeed Ayyash,

Ali Ateeq

и другие.

Frontiers in Sustainability, Год журнала: 2025, Номер 6

Опубликована: Фев. 28, 2025

Despite the increasing awareness of efficient and technology-driven human resource management at almost all levels analysis in organizations, more needs to be done regarding small- medium-sized enterprises developing country contexts like Bahrain explore using cloud computing HRM. This study applies Technology, Organization, Environment framework, extended include individual managerial innovativeness, examining factors influencing adoption sustainable computing-based Data were collected through a cross-sectional survey 280 upper-level managers specialists across various SMEs Bahrain. data was analyzed structural equation modeling (SEM) with help partial least square (PLS) software. The findings indicate that technological, organizational, environmental greatly impact HRM, while innovativeness does not. has significant implications for any department looking shift its operation onto platform country.

Язык: Английский

Процитировано

0

Efficacy of Green Marketing as a Sustainable Business Model: Multi-Case Study Analysis DOI
Chipo Mukonza, Valencia Melissa Zulu

Palgrave studies of marketing in emerging economies, Год журнала: 2025, Номер unknown, С. 83 - 101

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0