Investigation on driving mechanism of heritage tourism consumption: a multi-method analytical approach
Journal of Travel & Tourism Marketing,
Год журнала:
2024,
Номер
41(8), С. 1141 - 1160
Опубликована: Июль 25, 2024
In
the
heritage
tourism
consumption,
it
is
essential
to
investigate
how
tourist
motivation
and
perceived
authenticity
affect
their
approach
behavioural
intentions
through
destination
image
satisfaction.
This
study
combined
quantitative
qualitative
approaches,
involving
covariance-based
structural
equation
modelling
(CB-SEM),
fuzzy-set
comparative
analysis
(fsQCA),
event-based
narrative
inquiry
technique
(EBNIT)
evaluate
antecedents
for
driving
mechanism
of
consumption.
Meanwhile,
moderating
role
inconveniences
was
identified
in
formation
process
behaviours.
A
sample
646
Chinese
travelers
who
visited
Emperor
Qinshihuang's
Mausoleum
Site
Museum
used
data
analysis.
Язык: Английский
Re-Thinking the Cultural Heritage Sustainability in the AI Era
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 281 - 300
Опубликована: Апрель 4, 2025
This
chapter
aims
to
explore
the
impact
of
AI
and
its
generative
version
on
sustainable
development
Cultural
Heritage.
Narrowly,
is
first
technological
innovation
capable
producing
creative
work
through
textual
or
vocal
input.
Therefore,
this
both
an
innovative
opportunity
for
museums
other
cultural
sites
as
well
a
relevant
challenge,
since
sometimes
use
new
digital
technologies
make
visitors
behaviour
too
quickly
changing
firms
react.
The
addresses
origins
brief
historical
overview
AI,
then
concepts
authenticity
sustainability
concerning
AI.
four
cases
are
examined
understand
possible
fields
application
effects.
Finally,
guiding
principles
that
could
contribute
Heritage
will
be
discussed,
considering
support
tool
preservation
factor
in
itself.
Язык: Английский
Technological Use from the Perspective of Cultural Heritage Environment: Augmented Reality Technology and Formation Mechanism of Heritage-Responsibility Behaviors of Tourists
Sustainability,
Год журнала:
2024,
Номер
16(18), С. 8261 - 8261
Опубликована: Сен. 23, 2024
This
paper
explores
the
integration
of
augmented
reality
(AR)
technology
within
realm
cultural
heritage
tourism,
particularly
its
influence
on
development
tourists’
heritage-responsibility
behaviors.
Addressing
recovery
and
Chinese
domestic
tourism
in
post-pandemic
period,
smart
innovations
have
been
explored.
The
research
demonstrates
that
AR,
by
surpassing
physical
temporal
constraints,
fosters
a
deeper
synthesis
traditional
contemporary
cultures,
thereby
enriching
comprehension
national
history
heritage.
Employing
stimulus–organism–response
(SOR)
theory,
theoretical
framework
is
established
to
elucidate
causal
links
from
AR
attributes
perceived
usefulness,
enjoyment,
behavioral
intentions.
analysis
reveals
interactivity,
vividness,
novelty
significantly
augment
usefulness
although
augmentation
quality
does
not
notably
impact
enjoyment.
Both
enjoyment
drive
intention
recommend.
study
offers
valuable
insights
practical
recommendations
for
strategic
deployment
sustainable
tourism.
Язык: Английский
Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism
Asia Pacific Journal of Tourism Research,
Год журнала:
2024,
Номер
unknown, С. 1 - 13
Опубликована: Июль 29, 2024
The
rise
of
augmented
reality
(AR)
technology
offers
potential
opportunities
for
the
tourism
industry
and
academia.
Drawing
upon
narrative
transportation
presence
theory,
this
paper
investigates
relationship
between
vividness,
transportation,
sense
presence,
visiting
other
AR
destination.
empirical
findings
indicate
that
vividness
enhances
in
AR-presented
heritage
tourism.
In
addition,
nurtures
triggers
intention
to
visit
destinations.
This
contributes
theory
an
marketing
context
provides
managerial
insights
incorporating
into
effective
destination
marketing.
Язык: Английский
Exploring the influence of augmented reality on tourist word-of-mouth through the lens of museum tourism
Journal of Heritage Tourism,
Год журнала:
2024,
Номер
unknown, С. 1 - 14
Опубликована: Сен. 12, 2024
Язык: Английский
Play alone or play together? A comparative study of single- and multi-person interactions in virtual tourism
Journal of Hospitality and Tourism Technology,
Год журнала:
2024,
Номер
unknown
Опубликована: Ноя. 15, 2024
Purpose
This
paper
aims
to
compare
the
differences
between
single-
and
multi-person
interactions
in
virtual
tourism,
underpinned
by
stimulus-organism-response
(S-O-R)
framework
media
richness
theory
(MRT).
Design/methodology/approach
In
this
study,
quantitative
data
gathered
from
questionnaires
applied
558
individuals
was
analyzed
using
partial
least
squares
structural
equation
modeling.
The
moderating
role
of
interaction
type
tested
through
multigroup
analysis
(MGA).
Findings
results
showed
that
vividness
positively
influenced
telepresence,
perceived
attractiveness
authentic
experiences;
telepresence
affected
experiences
attractiveness;
impacted
willingness
visit
both
groups.
A
difference
detected
two
groups
perceptions
were
more
easily
transformed
into
a
group.
Interaction
moderated
effect
on
telepresence.
had
significant
among
those
who
participated
tourism
together.
Originality/value
model
developed
explain
how
considering
relationships
reality,
as
well
social
aspect.
Язык: Английский
Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
84, С. 104201 - 104201
Опубликована: Дек. 28, 2024
Язык: Английский
How does virtual reality facilitate museum interpretation? The experience of perceived authenticity
Tourism Recreation Research,
Год журнала:
2024,
Номер
unknown, С. 1 - 13
Опубликована: Ноя. 27, 2024
Virtual
reality
(VR)
is
increasingly
being
used
in
tourism
to
enhance
visitor
experiences.
However,
its
impact
on
perceived
authenticity
museum
interpretation
remains
largely
unexplored.
Drawing
upon
hermeneutics,
this
study
investigated
visitors'
perceptions
of
a
VR
experience
and
examined
how
impacted
their
authenticity.
Using
the
Palace
Museum
Beijing,
China,
as
context,
21
participants
were
invited
use
headsets
for
visit;
subsequently,
semi-structured
interviews
conducted
about
virtual
experience.
The
findings
indicate
that
visitors
perceive
emotional
more
readily
digital
heritage
interpretation.
Interactive
influenced
by
features
such
presentation,
cultural
learning,
dialogic
interaction.
Original
through
detailed
artefacts
exhibits,
focusing
presentation
learning.
suggest
museums
should
prioritise
understanding
needs
tailor
platforms
enrich
interpretive
content.
This
approach
enables
effectively
convey
contexts.
Язык: Английский