Bibliometric Analysis of Stimulus-Organism-Response Theory: Past Developments, Current Applications, and Future Trends DOI Open Access
Retno Santi Sumardi, Anuar Shah Bali Mahomed, Yuhanis Abdul Aziz

и другие.

International Journal of Academic Research in Business and Social Sciences, Год журнала: 2025, Номер 15(1)

Опубликована: Янв. 12, 2025

S-O-R Theory is widely used in consumer behaviour studies. Comprehensive and holistic reviews of the theory's evolution remain limited, highlighting a significant gap research. This study addresses that through bibliometric analysis, focusing on papers indexed Scopus. The selection criteria are limited to English management field open-access publications. findings reveal commonly applied research areas such as digital platforms, tourism destinations, live streaming, festivals or events, cultural tourism. Furthermore, variable purchase intention dominates studies employing SOR framework. As result, variables social presence, interactivity, sentiment analysis suggested potential stimulus for future

Язык: Английский

Bibliometric Analysis of Stimulus-Organism-Response Theory: Past Developments, Current Applications, and Future Trends DOI Open Access
Retno Santi Sumardi, Anuar Shah Bali Mahomed, Yuhanis Abdul Aziz

и другие.

International Journal of Academic Research in Business and Social Sciences, Год журнала: 2025, Номер 15(1)

Опубликована: Янв. 12, 2025

S-O-R Theory is widely used in consumer behaviour studies. Comprehensive and holistic reviews of the theory's evolution remain limited, highlighting a significant gap research. This study addresses that through bibliometric analysis, focusing on papers indexed Scopus. The selection criteria are limited to English management field open-access publications. findings reveal commonly applied research areas such as digital platforms, tourism destinations, live streaming, festivals or events, cultural tourism. Furthermore, variable purchase intention dominates studies employing SOR framework. As result, variables social presence, interactivity, sentiment analysis suggested potential stimulus for future

Язык: Английский

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