The Role of Amazulu Traditional Attire in the Globalised Fashion Industry: A Content Analysis DOI Creative Commons

Katlego T. Motubatse,

Sakhiseni Joseph Yende

E-Journal of Humanities Arts and Social Sciences, Год журнала: 2023, Номер unknown, С. 1345 - 1355

Опубликована: Ноя. 10, 2023

Recently, AmaZulu traditional attire of the Zulu people in South Africa has gained recognition and influence globalised fashion industry. As a part Africa’s rich cultural heritage, AmaZulu’s clothing reflects customs, beliefs, identity AmaZulu. In industry, been incorporated into various aspects, including runway shows, campaigns, festivals. Designers houses have drawn inspiration from attire, integrating elements such as vibrant colours, intricate beadwork, unique patterns their collections. The purpose this article was to discuss role A qualitative content analysis adopted guide using existing scholarly writings articles, book chapters, theses. findings pointed out that attires had specific shapes designs are rooted practices beliefs. While basic structure isicholo isidwaba retained, modern adaptations often feature modifications silhouette design. demonstrated global industry faces challenges accurately representing different cultures. This concluded by affirming an increasingly world, there is growing demand for diverse authentic representations. offers distinct heritage people. diversity representation appeal designers, consumers, enthusiasts who seeking something beyond mainstream fashion. Keywords: AmaZulu, Culture, Fashion Industry, Globalisation, Traditional Attire

Язык: Английский

Affective Fashion Trends: Aesthetic and Digital Affects from Nostalgia to AR DOI Creative Commons
Rosa Crepax,

Morchen Liu

Fashion Theory, Год журнала: 2024, Номер 28(5-6), С. 839 - 865

Опубликована: Авг. 23, 2024

Responding the digitalization of fashion industry, technological innovation, acceleration trends, article identifies a tendency toward affect and discusses potential affective trends. Selected cases are examined: from pandemic-born nostalgia aesthetic on TikTok, ASMR videos, to digital use augmented reality push boundaries between human body adornment. Through an analysis grounded in multi-disciplinary theoretical framework, we identify shift cultural Zeitgeist emotions, feelings, sensations, bodily experience. We stress need for affective, rather than purely visual perspective aesthetics argue technology as vehicle popular culture more broadly.

Язык: Английский

Процитировано

0

The Impact of Visual Stimuli on Online Shopper’s Emotion: Applying S-O-R Theory in Online Fashion Retail DOI

Shahira Ariffin,

Norsiah Ahmad, Nadhrathul Ain Ibrahim

и другие.

Information Management and Business Review, Год журнала: 2024, Номер 16(3S(I)a), С. 591 - 601

Опубликована: Окт. 27, 2024

This study investigates the impact of visual stimuli on consumer emotions and purchase behaviour in online shopping environments, using Pleasure, Arousal, Dominance (P-A-D) model as a theoretical framework. It how aspects, including website aesthetics, product photography, design complexity, influence pleasure, arousal, dominance, ultimately influencing intentions. Visually appealing well-planned material makes consumers feel better, increasing engagement likelihood purchasing. Furthermore, it discovers that increased arousal can lead to impulsive purchasing behaviours, yet sense power or control increases confidence satisfaction. The emphasises necessity combining experiential aspects create immersive buying experiences. Theoretical implications recommend more in-depth analysis P-A-D model's applicability e-commerce. In contrast, managerial assert optimisation improve interactions sales.

Язык: Английский

Процитировано

0

Understanding Chinese tourists’ changing shopping experience in Macao: pre and in COVID-19 via user generated content DOI Creative Commons
Xiaojuan Li,

Yanping Feng,

Cora Un In Wong

и другие.

Tourism Critiques Practice and Theory, Год журнала: 2024, Номер 5(1), С. 102 - 119

Опубликована: Март 26, 2024

This paper aims to understand Chinese tourists’ changing shopping experience in Macao. In scrutinizing reviews posted the pre-COVID and during COVID eras, study has identified patterns experiences, including increased leisure components while shopping, decreased luxury pursuits an improved overall because of prices accommodation a less crowded retail environment. An emergent opportunity provide “retail-tainment” is discussed.

Язык: Английский

Процитировано

0

Research on Design Strategy of Fashion Display Space Based on Kansei Engineering DOI Open Access

Yuxue Feng,

Chen Chen,

Jiahua Chen

и другие.

Advances in Education Humanities and Social Science Research, Год журнала: 2024, Номер 10(1), С. 65 - 65

Опубликована: Март 13, 2024

With the green transformation and upgrading of fashion industry pursuit consumers for personalized experience, design clothing display space, as an important part retail pipeline, plays a crucial role in communication brand image consumer experience. However, traditional spatial methods are often limited to visual functional considerations, ignoring sensory experience sustainability consumers. Therefore, this paper, based on Kansei engineering theory, combined with case analysis questionnaire survey other methods, takes space sample re-examines principle from perspective Engineering, providing theoretical support practical value optimal space.

Язык: Английский

Процитировано

0

Formation of customer value through channel integration: Modelling the mediating role of cognitive and affective customer experience in the omni channel retail context DOI Creative Commons
Sadhana Mishra, Mayank Mishra, Prashant Kumar Pandey

и другие.

Cogent Business & Management, Год журнала: 2024, Номер 11(1)

Опубликована: Май 22, 2024

Technology and the internet have changed Indian retail industry. To better serve customers, retailers are combining benefits of physical locations with vast amount online information. Omnichannel commerce is a unique sales experience that combines real venues information-rich shopping. Thus, main goal this study to understand how customers use omni-channel, identify most important factors affecting their customer experiences, examine affects value. With help 37 item-based questionnaires quantitative survey was conducted on consumers who had purchased from multichannel at least one time in past year. Demographics included age, gender, education, family income. Further structural equation modeling technique implied data analyze integrated channels affect customers' value interactions. The findings indicate both cognitive affective significant impact creation process customers. However, drew greater promotions, product, price presence experience, whereas information access more valuable experience. demonstrate relevance comparing effectiveness various channel integration strategies.

Язык: Английский

Процитировано

0

Affair of Augmented Reality in the Heart of Virtual Showrooming - the Ultimate Omnichannel Solution for Retailing Brand DOI
Tahir Islam, Vikas Arya, Naeem Akhtar

и другие.

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0

Heterotopia images of fashion space represented on Instagram - Focusing on the case of Ader Space in Korea - DOI
Syachfitrianti Gadis Nadia, Se Jin Kim

The Research Journal of the Costume Culture, Год журнала: 2023, Номер 31(4), С. 467 - 488

Опубликована: Авг. 30, 2023

Язык: Английский

Процитировано

0

Strategic Implementation of the PDCA and 5S Concepts to Improve the Productivity of the Informal Welding Industry in Kumasi, Ghana DOI Creative Commons
Peggy Ama Fening, Isaac Kwabena Agyei, Charles Adu-Boachie

и другие.

E-Journal of Humanities Arts and Social Sciences, Год журнала: 2023, Номер unknown, С. 1368 - 1379

Опубликована: Ноя. 10, 2023

The informal welding industry is one of the major SMEs in Ghana. however confronted with a lot challenges which, therefore, can be addressed by use Plan-do-check-act (PDCA) and 5S concepts. This study evaluated benefits PDCA concepts as strategic tools for improving performance Kumasi, Ghana, using exploratory research technique. were implemented period six months 50 welder industries selected stratified random sampling procedure. diagnosis current state was initially measured through indicators generated questionnaires, interviews direct observations. design solution strategy then to mitigate previously identified. followed data collection monitor factors. results showed significant (66%) general improvement cleanliness work environment, safety health workers all workshops. There also decrease defective products, reduction raw material waste an enhanced aesthetic value products. A total over 17 productivity variables out which 11 saw between 4% 96 % improvement, translated into boosting morale customer confidence. contributes paradigm shift modern management systems competitiveness. Keywords: Continuous Improvement, Informal Welding, Operational Excellence, Plan-Do-Check-Act (PDCA), Strategic Implementation

Язык: Английский

Процитировано

0

The Role of Amazulu Traditional Attire in the Globalised Fashion Industry: A Content Analysis DOI Creative Commons

Katlego T. Motubatse,

Sakhiseni Joseph Yende

E-Journal of Humanities Arts and Social Sciences, Год журнала: 2023, Номер unknown, С. 1345 - 1355

Опубликована: Ноя. 10, 2023

Recently, AmaZulu traditional attire of the Zulu people in South Africa has gained recognition and influence globalised fashion industry. As a part Africa’s rich cultural heritage, AmaZulu’s clothing reflects customs, beliefs, identity AmaZulu. In industry, been incorporated into various aspects, including runway shows, campaigns, festivals. Designers houses have drawn inspiration from attire, integrating elements such as vibrant colours, intricate beadwork, unique patterns their collections. The purpose this article was to discuss role A qualitative content analysis adopted guide using existing scholarly writings articles, book chapters, theses. findings pointed out that attires had specific shapes designs are rooted practices beliefs. While basic structure isicholo isidwaba retained, modern adaptations often feature modifications silhouette design. demonstrated global industry faces challenges accurately representing different cultures. This concluded by affirming an increasingly world, there is growing demand for diverse authentic representations. offers distinct heritage people. diversity representation appeal designers, consumers, enthusiasts who seeking something beyond mainstream fashion. Keywords: AmaZulu, Culture, Fashion Industry, Globalisation, Traditional Attire

Язык: Английский

Процитировано

0