Cited by From click to confirmation. The effect of hotel website quality and online reviews in fostering booking intentions

From click to confirmation. The effect of hotel website quality and online reviews in fostering booking intentions DOI

и другие.

International Journal of Quality and Service Sciences, Год журнала: 2025, Номер unknown

Опубликована: Май 8, 2025

Purpose This study aims to investigate the impact of hotel website quality, customer engagement, online reviews and perceived credibility on booking intentions. It emphasizes how these factors collectively influence consumers’ decision-making in digital hospitality. Design/methodology/approach Out 450 distributed questionnaires, 246 travelers who stayed at four-star hotels completed survey. Smart-PLS 4.0 was used for data analysis. Findings The research found that functionality credible boost consumer engagement Hotels should develop secure, high-quality platforms enhance increase bookings. Practical implications offers valuable insights managers marketers, emphasizing importance security driving interest boosting direct bookings a competitive market. Originality/value addresses gaps literature by examining links between provides strategic brand reputation experiences.

Язык: Английский

Artificial Intelligences Impact on Branding in Tourism DOI

Serkan Gün

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2025, Номер unknown, С. 155 - 202

Опубликована: Янв. 17, 2025

The intersection of technology and branding has initiated a new chapter for the tourism sector, wherein artificial intelligence (AI) occupies central position. This shift is manifested in AIs capacity to scrutinize extensive datasets, allowing businesses discern nascent trends consumer inclinations with an unparalleled accuracy. By utilizing AI, brands can proffer personalized experiences that resonate specific travelers, thereby nurturing enhanced emotional connections brand loyalty. enhancement customer engagement through focused marketing strategies result noteworthy distinction amid crowded marketplace. Therefore, comprehending multifaceted repercussions on methodologies becomes crucial organizations seek succeed within competitive context.Furthermore, impact transcends basic data evaluation; it influences foundational nature engagements.

Язык: Английский

Процитировано

Using ChatGPT for academic support: Managing cognitive load and enhancing learning efficiency – A phenomenological approach DOI