JMK (Jurnal Manajemen dan Kewirausahaan),
Год журнала:
2023,
Номер
8(3), С. 166 - 166
Опубликована: Окт. 2, 2023
With
active
participation
from
halal
tourism
visitors,
managers
can
comprehend
visitors’
needs
and
expectations.
This
information
be
utilized
to
enhance
services
adapt
requirements.
The
purpose
of
this
study
is
examine
the
effect
customer
engagement
on
satisfaction,
as
well
its
both
continuance
intention
word-of-mouth
(WOM).
Additionally,
examines
mediation
satisfaction
WOM.
A
survey
was
conducted
test
these
effects,
involving
250
visitors
Al-Aqsa
Holy
Tower
Mosque,
Kudus,
Indonesia.
Structural
equation
modeling
employed
analyze
data
in
study.
analysis
results
reveal
that
influences
which
subsequently
affects
WOM
intention.
In
addition,
mediates
These
findings
indicate
leverage
sustain
development
their
industry.
Journal of Foodservice Business Research,
Год журнала:
2024,
Номер
unknown, С. 1 - 29
Опубликована: Июнь 19, 2024
By
employing
the
theory
of
consumption
values,
this
study
examines
how
customers
perceived
values
food
delivery
applications
(FDAs),
which
affected
their
satisfaction,
purchase
intention
and
switching
post-coronavirus
disease
2019
(COVID-19)
pandemic.
Target
samples
were
local
Hong
Kong
customers,
with
519
valid
responses
obtained
from
a
self-administered
survey.
Results
show
that
importance
FDA
values:
price,
affordance,
quality
personal
data
protection.
These
factors
positively
improved
customer
satisfaction
enhanced
through
services.
Revista de Gestão Social e Ambiental,
Год журнала:
2024,
Номер
18(5), С. e08085 - e08085
Опубликована: Июль 19, 2024
Purpose
This
study
aims
to
explore
the
relationship
between
customer
trust,
perceived
risk,
and
online
continuance
shopping
intention
in
cosmetics
industry.
It
focuses
on
understanding
direct
impact
of
trust
mediating
role
risk.
The
research
provides
insights
help
marketers
policymakers
enhance
consumer
mitigate
risks
shopping.
Theoretical
Framework
study's
theoretical
framework
is
based
Technology
Acceptance
Model
(TAM)
Theory
Planned
Behavior
(TPB).
extends
these
models
by
including
risk
as
key
factors
influencing
Methodology
employs
a
Partial
Least
Squares
(PLS)
approach
for
Structural
Equation
Modelling
(SEM)
analyze
relationships
intention.
Findings
reveals
that
significantly
boosts
intention,
encouraging
repeat
purchases.
Perceived
partially
mediates
this
relationship,
meaning
while
reduces
presence
still
negatively
impacts
continue
online.
path
coefficients
quantify
relationships,
highlighting
strength
significance
both
indirect
effects.
Implication
For
industry,
suggests
building
through
transparent
communication,
reliable
service,
secure
payments
crucial
fostering
Additionally,
reducing
with
clear
return
policies,
product
guarantees,
data
protection
measures
can
alleviate
concerns.
The European Proceedings of Social & Behavioural Sciences,
Год журнала:
2023,
Номер
131, С. 29 - 41
Опубликована: Ноя. 14, 2023
Middle
East,
Türkiye,
Malaysia,
and
Thailand
have
more
than
ten
online
food
distributors.Food
delivery
service
apps
(FDS)
use
digital
tools
to
engage
retain
the
countries'
foodies.This
project
improves
marketing,
technology,
social
media
app
practices.The
speed
of
services,
prices,
rates,
selections,
deals,
user
interface,
UI,
user-friendliness,
etc.
distinguish
them.Thus,
this
study
examines
main
factors
influencing
customers'
engagement
using
services.The
collected
512
responses.The
examined
most
important
affecting
customer
for
services
(FDS).We
are
focusing
on
four
independent
variables:
types
tools,
selection
in
terms
technique,
time,
price,
convenience
motivation
factor,
illustration
engaging
customers
sustaining
business
competitive
advantage.The
research
will
reveal
exogenous
variable
directly
sequentially
engagement.Customers
want
fast,
easy,
convenient
transactions.Time
factor
consuming
significantly
affected
(FDS).This
novel
improve
FDS
businesses,
entrepreneurs,
industry.
JMK (Jurnal Manajemen dan Kewirausahaan),
Год журнала:
2023,
Номер
8(3), С. 166 - 166
Опубликована: Окт. 2, 2023
With
active
participation
from
halal
tourism
visitors,
managers
can
comprehend
visitors’
needs
and
expectations.
This
information
be
utilized
to
enhance
services
adapt
requirements.
The
purpose
of
this
study
is
examine
the
effect
customer
engagement
on
satisfaction,
as
well
its
both
continuance
intention
word-of-mouth
(WOM).
Additionally,
examines
mediation
satisfaction
WOM.
A
survey
was
conducted
test
these
effects,
involving
250
visitors
Al-Aqsa
Holy
Tower
Mosque,
Kudus,
Indonesia.
Structural
equation
modeling
employed
analyze
data
in
study.
analysis
results
reveal
that
influences
which
subsequently
affects
WOM
intention.
In
addition,
mediates
These
findings
indicate
leverage
sustain
development
their
industry.
