Calls to action and user engagement: The role of visual and verbal requests in nonprofit advocacy on Facebook
Computers in Human Behavior Reports,
Год журнала:
2025,
Номер
18, С. 100611 - 100611
Опубликована: Март 14, 2025
Язык: Английский
The Impact of Consumer Ethics on Intention to Purchase Counterfeit Fashion Products
Information Management and Business Review,
Год журнала:
2024,
Номер
16(3S(I)a), С. 761 - 769
Опубликована: Окт. 27, 2024
The
issue
of
counterfeiting
has
long
plagued
many
industries
including
fashion,
automotive,
electronics,
and
pharmaceutical.
Companies
face
various
challenges
when
it
comes
to
dealing
with
the
counterfeiting,
which
results
in
financial
implications,
loss
brand
reputation,
more.
From
a
consumer
perspective,
counterfeit
is
cheaper
option
market
where
consumers
are
spoilt
for
choice.
Advancements
technology
have
helped
manufacturers
increase
similarity
certain
extent
quality
their
products
genuine
counterparts.
Thus,
demand
general
kept
rising
over
years.
This
research
looks
at
influence
perceived
behavioral
control
ethics
influencing
intention
purchase
fashion
products.
A
partial
least
squares
(PLS)
approach
structural
equation
modeling
(SEM)
was
used
analyze
data.
Findings
showed
that
there
negative
relationship
between
positive
intention.
Язык: Английский
Empowering the Engagement of Digital Marketing Delivery Services Innovation Apps
The European Proceedings of Social & Behavioural Sciences,
Год журнала:
2023,
Номер
131, С. 29 - 41
Опубликована: Ноя. 14, 2023
Middle
East,
Türkiye,
Malaysia,
and
Thailand
have
more
than
ten
online
food
distributors.Food
delivery
service
apps
(FDS)
use
digital
tools
to
engage
retain
the
countries'
foodies.This
project
improves
marketing,
technology,
social
media
app
practices.The
speed
of
services,
prices,
rates,
selections,
deals,
user
interface,
UI,
user-friendliness,
etc.
distinguish
them.Thus,
this
study
examines
main
factors
influencing
customers'
engagement
using
services.The
collected
512
responses.The
examined
most
important
affecting
customer
for
services
(FDS).We
are
focusing
on
four
independent
variables:
types
tools,
selection
in
terms
technique,
time,
price,
convenience
motivation
factor,
illustration
engaging
customers
sustaining
business
competitive
advantage.The
research
will
reveal
exogenous
variable
directly
sequentially
engagement.Customers
want
fast,
easy,
convenient
transactions.Time
factor
consuming
significantly
affected
(FDS).This
novel
improve
FDS
businesses,
entrepreneurs,
industry.
Язык: Английский