Marketing, communication, banking, and Fintech: personalization in Fintech marketing, enhancing customer communication for financial inclusion

International Journal of Management & Entrepreneurship Research, Год журнала: 2024, Номер 6(5), С. 1687 - 1701

Опубликована: Май 21, 2024

This paper explores the intersection of marketing, communication, banking, and fintech, with a focus on personalization in fintech marketing enhancing customer communication for financial inclusion. Financial technology (fintech) has revolutionized way services are delivered, offering innovative solutions that cater to diverse needs. One key aspect this transformation is emphasis personalized strategies, which enable companies engage customers more individualized level, driving satisfaction loyalty. Personalization involves tailoring products, services, communications meet specific needs preferences customers. approach not only enhances experience but also increases likelihood retention acquisition. Fintech leverage data advanced analytics segment their audience deliver targeted messages offers, effectively addressing pain points engagement. Moreover, effective essential promoting inclusion, particularly among underserved populations. can use various channels, such as mobile apps, social media, chatbots, reach who may have limited access traditional banking services. By delivering relevant timely information, empower make informed decisions improve overall well-being. The discusses role partnerships collaborating banks, existing infrastructure networks communities. These offer products broader audience, contributing greater inclusion economic empowerment. In conclusion, drivers adopting these better customers, tailor offerings needs, ultimately, contribute inclusive system. Keywords: Marketing, Customer Communication, Inclusion, Personalization, Banking.

Язык: Английский

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Leveraging artificial intelligence for enhanced decision-making in finance: trends and future directions

Journal of Accounting Literature, Год журнала: 2025, Номер unknown

Опубликована: Апрель 1, 2025

Язык: Английский

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The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective

Electronic Commerce Research and Applications, Год журнала: 2024, Номер 64, С. 101374 - 101374

Опубликована: Фев. 22, 2024

Язык: Английский

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