Leveraging Artificial Intelligence–Powered Chatbots for Nonprofit Organizations: Examining the Antecedents and Outcomes of Chatbot Trust and Social Media Engagement DOI Creative Commons
Yang Cheng, Yuan Wang

Опубликована: Фев. 1, 2025

ABSTRACT With the growing utilization of artificial intelligence–powered chatbot services in realm nonprofit communication and increasing significance public engagement on social media platforms, researchers are facing a pivotal question: How can organizations effectively harness technologies to influence public's foster donation intention? In this study, we explore question by integrating theoretical insights from exchange theory, service robot acceptance model, pertinent prior literature. A survey involving 591 users located United States was conducted interplay between functional emotional values attributed chatbots their impacts users' trust World Health Organization's services, subsequently influencing intention. The findings study have valuable practical implications for seeking optimize use technologies, with goals enhancing user encouraging behavior.

Язык: Английский

Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication DOI Creative Commons
Yangzhi Jiang, Yang Cheng, Yuan Wang

и другие.

Public Relations Review, Год журнала: 2025, Номер 51(1), С. 102541 - 102541

Опубликована: Фев. 7, 2025

Язык: Английский

Процитировано

2
Leveraging Artificial Intelligence–Powered Chatbots for Nonprofit Organizations: Examining the Antecedents and Outcomes of Chatbot Trust and Social Media Engagement DOI Creative Commons
Yang Cheng, Yuan Wang

Опубликована: Фев. 1, 2025

ABSTRACT With the growing utilization of artificial intelligence–powered chatbot services in realm nonprofit communication and increasing significance public engagement on social media platforms, researchers are facing a pivotal question: How can organizations effectively harness technologies to influence public's foster donation intention? In this study, we explore question by integrating theoretical insights from exchange theory, service robot acceptance model, pertinent prior literature. A survey involving 591 users located United States was conducted interplay between functional emotional values attributed chatbots their impacts users' trust World Health Organization's services, subsequently influencing intention. The findings study have valuable practical implications for seeking optimize use technologies, with goals enhancing user encouraging behavior.

Язык: Английский

Процитировано

0