Strategic implications for the evolution of tourism in Asia: a comprehensive analysis DOI
Vik­neswaran Nair, Muaz Azinuddin, Mohd Hafiz Hanafiah‬

и другие.

Worldwide Hospitality and Tourism Themes, Год журнала: 2025, Номер unknown

Опубликована: Март 28, 2025

Purpose This paper undertakes a comprehensive analysis to explore the strategic implications of evolution tourism in Asia, with specific focus on innovation and sustainability. It synthesises findings from 13 critical studies this special issue Worldwide Hospitality Tourism Themes, ensuring that all key aspects digital transformation, experiential travel, sustainable practices wellness are covered. Design/methodology/approach The study employs qualitative synthesis approach, reviewing Asian studies. selected were identified based their relevance tourism. Common themes, policy and, most importantly, practical applications policymakers practitioners can implement integrated into framework. Findings critically reveals transformation enhances customer engagement market adaptation through technological innovations data-driven marketing. underscores necessity product diversification cultural immersion urging foster creativity. Sustainable demand robust development, ESG integration community-based Furthermore, emphasises importance service personalised journeys, catering needs tourists’ holistic experiences. These call for creative responses meet evolving consumer demands. Practical provide actionable recommendations practitioners. Governments should support policies, encourage community involvement play crucial role promoting literacy. responsibility empowerment literacy inspire Besides, businesses invest platforms, create unique experiences, integrate principles develop innovative services. Originality/value offers evolution, integrating multiple view contributes literature by offering roadmap future development addresses current challenges opportunities.

Язык: Английский

Strategic implications for the evolution of tourism in Asia: a comprehensive analysis DOI
Vik­neswaran Nair, Muaz Azinuddin, Mohd Hafiz Hanafiah‬

и другие.

Worldwide Hospitality and Tourism Themes, Год журнала: 2025, Номер unknown

Опубликована: Март 28, 2025

Purpose This paper undertakes a comprehensive analysis to explore the strategic implications of evolution tourism in Asia, with specific focus on innovation and sustainability. It synthesises findings from 13 critical studies this special issue Worldwide Hospitality Tourism Themes, ensuring that all key aspects digital transformation, experiential travel, sustainable practices wellness are covered. Design/methodology/approach The study employs qualitative synthesis approach, reviewing Asian studies. selected were identified based their relevance tourism. Common themes, policy and, most importantly, practical applications policymakers practitioners can implement integrated into framework. Findings critically reveals transformation enhances customer engagement market adaptation through technological innovations data-driven marketing. underscores necessity product diversification cultural immersion urging foster creativity. Sustainable demand robust development, ESG integration community-based Furthermore, emphasises importance service personalised journeys, catering needs tourists’ holistic experiences. These call for creative responses meet evolving consumer demands. Practical provide actionable recommendations practitioners. Governments should support policies, encourage community involvement play crucial role promoting literacy. responsibility empowerment literacy inspire Besides, businesses invest platforms, create unique experiences, integrate principles develop innovative services. Originality/value offers evolution, integrating multiple view contributes literature by offering roadmap future development addresses current challenges opportunities.

Язык: Английский

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