Unveiling metaverse applications and challenges in Asia: Opportunities for innovation, marketing, and growth DOI Creative Commons
Amaresh Jha,

Sanjeev Ratna Singh

Metaverse, Год журнала: 2024, Номер 5(2), С. 2972 - 2972

Опубликована: Дек. 26, 2024

<p>The metaverse is rapidly emerging as a transformative force in various industries, including marketing and consumer engagement. In Asia, region at the forefront of adoption, companies are leveraging this technology to create immersive experiences reach new audiences. This study examines evolution strategies metaverse, focusing on successful applications challenges faced by brands. Through comprehensive literature review case studies from China, India, Southeast paper explores potential for e-commerce. It highlights use technologies like VR AR engaging experiences, enhance customer engagement, drive brand loyalty. Additionally, addresses associated with such technological barriers, data privacy concerns, ethical considerations. The findings reveal that offers significant opportunities brands innovate connect consumers ways. However, adoption requires deep understanding behavior, advancements, regulatory frameworks. As continues evolve, must adapt their stay ahead changing landscape.</p>

Язык: Английский

Transforming workplaces with metaverse technologies: employee perspectives from emerging economies DOI
Mohsin Showkat,

Razia Nagina,

Muzamil Ahmad Baba

и другие.

International journal of organizational analysis, Год журнала: 2025, Номер unknown

Опубликована: Март 22, 2025

Purpose This study aims to delve into the empirical gap regarding metaverse’s impact on job satisfaction within corporate sector. Aiming explore how perceptions of usefulness and ease use influence satisfaction, this seeks offer insights for organisations contemplating integrating metaverse technologies. Design/methodology/approach Using partial least squares structural equation modelling (PLS-SEM) 4.0 with a targeted sample 385 employees in southern India, assesses constructs such as perceived usefulness, use, integration empowerment satisfaction. Findings The analysis reveals significant positive correlation between benefits results highlight critical roles technological utility enhancing employee levels Practical implications contributes digital workplace innovation discourse, providing evidence potential improve It introduces pioneering scale assessing organisational impacts, offering robust tool future investigations. Originality/value research uniquely examines role fostering advocating its strategic adoption strategies. underscores managerial technologies, suggesting their cultivate more engaged satisfied workforces, thus adding original value existing body knowledge transformations.

Язык: Английский

Процитировано

0

Securing the Metaverse: A Blockchain-Enabled Zero-Trust Architecture for Virtual Environments DOI Creative Commons
Ikram Ud Din, Kamran Khan, Ahmad Almogren

и другие.

IEEE Access, Год журнала: 2024, Номер 12, С. 92337 - 92347

Опубликована: Янв. 1, 2024

In order to improve cybersecurity in newly developed network infrastructures, this research investigates the integration of blockchain technology with zero-trust security concepts. The paradigm ensures continuous authentication across entities, contrast standard models that often presuppose trust based on a environment. Blockchain is used decentralize and impose intensity communication clarity honesty. study compares performance zero model enhanced by traditional systems number parameters, such as intrusion detection rates breach reaction times, using extensive simulations. findings demonstrate blockchain-enhanced architecture performs better than conventional both identifying countering threats methodically handling large volume transactions when under pressure. These conclusions, which emphasize significant advancements applications system resilience, are predicated use systems. Subsequent investigations will endeavor enhance these technologies investigate their utilization networks diverse intricate scenarios.

Язык: Английский

Процитировано

3

Adoption of NFT transaction in metaverse platform: a trust transfer approach to leverage trust among users DOI
P. Pragha, Thamaraiselvan Natarajan, Krantiraditya Dhalmahapatra

и другие.

Digital Policy Regulation and Governance, Год журнала: 2024, Номер unknown

Опубликована: Сен. 23, 2024

Purpose Recent growth of metaverse adoption has impacted the nonfungible tokens (NFTs) which is becoming increasingly attractive. Recently, researchers have explored NFTs in platform. However, considering risk involved transaction, need for trust on NFT transaction arises. Drawing transfer theory, this study aims to fill gap by investigating process from platform and online payment. Moreover, moderating effect perceived effectiveness dispute resolution (PEDR) between explored. Design/methodology/approach This adopts an empirical approach using a questionnaire survey India based simple random sampling technique analyzed structural equation modeling through Smart PLS software. Findings The findings reveal that users with higher disposition will platforms, payments transactions metaverse. Also, reveals transfers toward metaverse, further leads intent NFT. provides information platforms how occurs manage conflict attract use their transaction. Research limitations/implications makes valuable contribution identifying significant impact social influence explaining user within explores established conventional payment mechanisms translates contributes trust-building transactional contexts virtual worlds. Practical implications implies ensuring robust security measures transactions, such as two-factor authentication, blockchain verification secure wallets, can reassure different levels disposition. Social Metaverse should focus educating about operates environment providing tutorials, FAQs support channels help navigate confidently. Highlighting measures, rights privacy protections enhance Originality/value To best authors’ knowledge, research it first its kind explore factors affecting theory. Thereby, developing substantial theoretical practical contributions emerging technology.

Язык: Английский

Процитировано

2

An architecture for collaboration in systems biology at the age of the Metaverse DOI Creative Commons
Eliott Jacopin, Yuki Sakamoto, Kozo Nishida

и другие.

npj Systems Biology and Applications, Год журнала: 2024, Номер 10(1)

Опубликована: Янв. 27, 2024

Abstract As the current state of Metaverse is largely driven by corporate interests, which may not align with scientific goals and values, academia should play a more active role in its development. Here, we present challenges solutions for building that supports systems biology research collaboration. Our solution consists two components: Kosmogora , server ensuring biological data access, traceability, integrity context highly collaborative environment such as metaverse; ECellDive virtual reality application to explore, interact, build upon managed . We illustrate synergy between components visualizing metabolic network flux balance analysis. also argue will foster closer communication cooperation experimentalists modelers field.

Язык: Английский

Процитировано

0

AI-Driven Security Measures in Virtual Worlds DOI
Akshat Gaurav, Kwok Tai Chui

Advances in information security, privacy, and ethics book series, Год журнала: 2024, Номер unknown, С. 39 - 53

Опубликована: Авг. 21, 2024

This chapter discusses the implementation of AI-driven security measures in virtual worlds, which presumes advanced approaches and solutions implemented to protect users' interactions environment space general. The topics discussed within are related AI applications issues, machine for purpose intrusion detection, behavioral biometrics user authentication. Each include practical scenarios connected IDS biometrics. Information on content moderation, policy enforcement, future directions is given as well. provides solid proof that metaverse should through effective case studies, while performance expectations each case.

Язык: Английский

Процитировано

0

Multimodal Deep Reinforcement Learning for Visual Security of Virtual Reality Applications DOI
Amine Andam, Jamal Bentahar, Mustapha Hedabou

и другие.

IEEE Internet of Things Journal, Год журнала: 2024, Номер 11(24), С. 39890 - 39900

Опубликована: Авг. 27, 2024

Язык: Английский

Процитировано

0

XRAI-Ethics: Towards a Robust Ethical Analysis Framework for Extended Artificial Intelligence DOI
Lorenzo Stacchio, Roberto Pierdicca, Marina Paolanti

и другие.

2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct (ISMAR-Adjunct), Год журнала: 2024, Номер unknown, С. 214 - 219

Опубликована: Окт. 21, 2024

Язык: Английский

Процитировано

0

Exploring Technology Acceptance of Healthcare Devices: The Moderating Role of Device Type and Generation DOI Creative Commons
Seieun Kim, Yinai Zhong, Jue Wang

и другие.

Sensors, Год журнала: 2024, Номер 24(24), С. 7921 - 7921

Опубликована: Дек. 11, 2024

The increasing adoption of healthcare devices necessitates a deeper understanding the factors that influence user acceptance in this rapidly evolving area. Therefore, study examined influencing technology devices, focusing on radar sensors and wearable devices. A total 1158 valid responses were used to test hypotheses, mediation, moderation effects using SmartPLS 4.0. results highlighted significant role performance expectancy, effort social influence, facilitating conditions, perceived risk shaping attitudes trust, which turn behavioral intention. findings suggested fully mediate expectancy intention, while exhibit partial mediation. Moderation analysis revealed generation relationship between attitude, Additionally, device type moderated effect trust showing different These provide theoretical contributions by extending unified theory use (UTAUT) model offering practical implications for manufacturers policymakers tailor strategies foster positive attitudes, enhance address generational device-specific differences adoption.

Язык: Английский

Процитировано

0

Metaverse-Based Evacuation Training: Design, Implementation, and Experiment Focusing on Earthquake Evacuation DOI Creative Commons
Hiroyuki Mitsuhara

Multimodal Technologies and Interaction, Год журнала: 2024, Номер 8(12), С. 112 - 112

Опубликована: Дек. 20, 2024

Virtual reality (VR) can realize evacuation training in an immersive, interactive, safe, three-dimensional virtual world. Many VR-based systems have been developed; however, they typically notify participants explicitly or implicitly before the training; thus, are mentally ready for successful evacuation. To satisfy a prerequisite where do not mental readiness, this study proposes prototype of metaverse-based system called “Metavearthquake”. The main characteristic proposed is that begins unexpectedly due to sudden earthquake metaverse (virtual world); then required evacuate safe place while making decisions under difficult earthquake-caused situations. introduces scenarios and nonplayable characters express situations may occur after occurrence. heighten effects, supports reflection (reflection-on-action) by replaying participants. An experiment implied indispensable realistic simulated experiences. In summary, Metavearthquake provides experiences terms behaviors, emotions, effects.

Язык: Английский

Процитировано

0

Exploring Trust Factors in Virtual Finance: The Role of Human–Computer Interaction in Shaping User Intentions in Metaverse Banking DOI

Rashmy Moray

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 329 - 341

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0