Metaverse,
Год журнала:
2024,
Номер
5(2), С. 2972 - 2972
Опубликована: Дек. 26, 2024
<p>The
metaverse
is
rapidly
emerging
as
a
transformative
force
in
various
industries,
including
marketing
and
consumer
engagement.
In
Asia,
region
at
the
forefront
of
adoption,
companies
are
leveraging
this
technology
to
create
immersive
experiences
reach
new
audiences.
This
study
examines
evolution
strategies
metaverse,
focusing
on
successful
applications
challenges
faced
by
brands.
Through
comprehensive
literature
review
case
studies
from
China,
India,
Southeast
paper
explores
potential
for
e-commerce.
It
highlights
use
technologies
like
VR
AR
engaging
experiences,
enhance
customer
engagement,
drive
brand
loyalty.
Additionally,
addresses
associated
with
such
technological
barriers,
data
privacy
concerns,
ethical
considerations.
The
findings
reveal
that
offers
significant
opportunities
brands
innovate
connect
consumers
ways.
However,
adoption
requires
deep
understanding
behavior,
advancements,
regulatory
frameworks.
As
continues
evolve,
must
adapt
their
stay
ahead
changing
landscape.</p>
Future Internet,
Год журнала:
2025,
Номер
17(2), С. 63 - 63
Опубликована: Фев. 4, 2025
Modern
education
faces
persistent
challenges,
including
disengagement,
inequitable
access
to
learning
resources,
and
the
lack
of
personalized
instruction,
particularly
in
virtual
environments.
In
this
perspective,
we
envision
a
transformative
Metaverse
classroom
model,
Multi-layered
Immersive
Learning
Environment
(Meta-MILE)
address
these
critical
issues.
The
Meta-MILE
framework
integrates
essential
components
such
as
immersive
infrastructure,
interactions,
social
collaboration,
advanced
assessment
techniques
enhance
student
engagement
inclusivity.
By
leveraging
three-dimensional
(3D)
environments,
artificial
intelligence
(AI)-driven
personalization,
gamified
pathways,
scenario-based
evaluations,
model
offers
tailored
experiences
that
traditional
classrooms
often
struggle
achieve.
Acknowledging
potential
challenges
accessibility,
infrastructure
demands,
data
security,
study
proposed
practical
strategies
ensure
equitable
safe
interactions
within
Metaverse.
Empirical
findings
from
our
pilot
experiment
demonstrated
framework’s
effectiveness
improving
skill
acquisition,
with
broader
implications
for
educational
policy
competency-based,
experiential
approaches.
Looking
ahead,
advocate
ongoing
research
validate
long-term
outcomes
technological
advancements
make
more
accessible
secure.
Our
perspective
underscores
shaping
inclusive,
future-ready
environments
capable
meeting
diverse
needs
learners
worldwide.
Future Internet,
Год журнала:
2024,
Номер
16(10), С. 379 - 379
Опубликована: Окт. 18, 2024
The
metaverse
concept
has
been
evolving
from
static,
pre-rendered
virtual
environments
to
a
new
frontier:
the
real-time
metaverse.
This
survey
paper
explores
emerging
field
of
technologies,
which
enable
continuous
integration
dynamic,
real-world
data
into
immersive
environments.
We
examine
key
technologies
driving
this
evolution,
including
advanced
sensor
systems
(LiDAR,
radar,
cameras),
artificial
intelligence
(AI)
models
for
interpretation,
fast
fusion
algorithms,
and
edge
computing
with
5G
networks
low-latency
transmission.
reveals
how
these
are
orchestrated
achieve
near-instantaneous
synchronization
between
physical
worlds,
defining
characteristic
that
distinguishes
its
traditional
counterparts.
provides
comprehensive
insight
technical
challenges
discusses
solutions
realize
responsive
dynamic
potential
applications
impact
across
various
fields
considered,
live
entertainment,
remote
collaboration,
simulations,
urban
planning
digital
twins.
By
synthesizing
current
research
identifying
future
directions,
foundation
understanding
advancing
rapidly
landscape
contributing
growing
body
knowledge
on
experiences
setting
stage
further
innovations
in
Metaverse
transformative
field.
Advances in business information systems and analytics book series,
Год журнала:
2025,
Номер
unknown, С. 103 - 148
Опубликована: Янв. 24, 2025
This
book
chapter
explores
the
transformative
role
of
metaverse
in
fashion
branding
through
an
in-depth
case
study
Fly
London,
a
renowned
global
brand
known
for
its
creativity
and
innovation.
Employing
qualitative,
descriptive,
exploratory
methodology,
analyzes
London's
strategic
journey
into
metaverse.
The
research
unveils
critical
variables
influencing
presence
metaverse,
including
equity,
consumer
engagement,
digital
twin
driving
attachment.
By
leveraging
structured
interviews
with
internal
external
stakeholders,
identifies
objectives,
operational
challenges,
impact
immersive
experiences
on
perceptions.
also
provides
theoretical
practical
implications
managers,
highlighting
significance
personalization,
gamification,
community
engagement
metaverse-based
development.
Journal of Metaverse,
Год журнала:
2025,
Номер
5(1), С. 51 - 63
Опубликована: Март 12, 2025
The
Metaverse
is
significantly
transforming
e-commerce
by
providing
immersive
and
interactive
virtual
shopping
environments.
This
study
explores
the
qualitative
aspects
user
interactions
that
shape
customer
experiences
on
platforms.
research
uses
Fuzzy
DEMATEL
(FDEMATEL)
technique
to
identify
prioritize
11
key
factors
influencing
digital
experiences,
derived
from
literature
expert
opinions.
FDEMATEL
approach
effectively
examines
causal
relationships
among
these
factors,
reducing
bias
associated
with
imprecise
human
judgments.
reveals
flow,
immersion,
ease
of
use
are
prominent
while
informativeness,
media
richness,
risk
critical
cause
for
successful
retail
These
findings
offer
valuable
insights
managers
platform
developers
enhance
experiences.
uniquely
identifies
analyzes
success
a
comprehensive
understanding
can
drive
