IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 337 - 364
Опубликована: Апрель 2, 2025
This
investigation
explores
the
associations
among
brand
identity
of
its
corporate,
web
based
social
network,
and
management
relationship
with
customer,
an
emphasis
on
how
these
concepts
interact
within
framework
contemporary
positioning
approaches.
Structured
questionnaires
were
employed
to
collect
information
from
a
sample
376
respondents
using
quantitative
approach.
To
measure
components,
structural
equation
modeling
(SEM)
exploratory
factor
analysis
(EFA)
AMOS
software.
The
outcomes
depicted
that
network
has
vital
impact
corporate
as
well
CRM,
CRM
acting
mediator
in
this
interaction.
results
strong
customer
relationships
efficient
engagement
both
directly
indirectly
boost
company
positioning,
leading
higher
equity.
These
interactions
will
extent
knowledge
approaches
marketplace.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2025,
Номер
unknown, С. 159 - 184
Опубликована: Янв. 24, 2025
The
objective
of
this
chapter
is
to
determine
how
emotional
connection
with
customer,
loyalty
towards
a
brand,
and
Marketing
driven
by
AI
are
associated
each
other.
A
sample
412
respondents
was
employed
in
quantitative
investigation.
Through
the
use
methods
like
structural
equation
modeling
(SEM)
exploratory
factor
analysis
(EFA),
investigation
investigates
direct
indirect
influences.
Results
manifested
that
interaction
among
consumer
connect,
brand
acts
as
partial
mediator.
These
findings
highlight
value
developing
connections
customers
tactic
boost
maximize
marketing
outcomes.
provides
insightful
information
for
marketers
who
want
take
advantage
involvement
market
increasingly
artificial
intelligence.
Advances in human resources management and organizational development book series,
Год журнала:
2025,
Номер
unknown, С. 119 - 146
Опубликована: Янв. 24, 2025
In
the
setting
of
Ethiopia,
this
study
investigates
relationship
between
employee
share
ownership
and
management
incentive,
with
a
particular
emphasis
on
mediating
function
corporate
governance.
A
survey
was
conducted
400
participants,
comprising
human
resource
specialists,
senior
managers,
workers
from
different
firms
in
Ethiopia.
Confirmatory
factor
analysis
(CFA)
exploratory
(EFA)
were
used
to
determine
fundamental
characteristics
governance,
ownership,
incentive.
The
data's
appropriateness
for
evaluated
using
Bartlett's
test
sphericity
Kaiser-Meyer-Olkin
(KMO)
measure
sampling
adequacy.
After
that,
governance
investigated
structural
equation
modeling
(SEM).
study's
conclusions
provide
direction
Ethiopian
decision-makers
how
best
take
advantage
managerial
motivation,
put
strong
procedures
create
programs.
Advances in computational intelligence and robotics book series,
Год журнала:
2025,
Номер
unknown, С. 293 - 318
Опубликована: Март 26, 2025
This
chapter
highlights
the
mediating
function
that
morals
play
in
influencing
job
outcomes
as
it
inspects
complicated
association
among
Artificial
simulated
Intelligence,
Moral
values
considered
based
on
business
ethics,
and
Market
place
occupation.
The
investigation
uses
quantitative
analysis
to
manifest
AI
has
a
major
direct
impact
market
driven
by
skill
related
jobs,
with
moral
ethics
sizable
percentage
of
this
impact.
results
ethical
frameworks
are
imperative
defining
kind
degree
AI's
occupational
dynamics
when
companies
use
technology.
emphasizes
how
vital
is
incorporate
into
application
order
optimize
benefits
reduce
hazards.
Finally,
recommends
thorough
strategy
for
implementing
gives
issues
first
priority
promote
long-term
practices
rapidly
changing
digital
ecosystem.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 1 - 22
Опубликована: Апрель 2, 2025
With
an
emphasis
on
the
mediating
function
of
compliance
with
solutions
for
ethical
business
in
Ethiopia,
this
investigation
examines
association
among
environmental
work
ethics
and
well-being
employee.
A
standardized
questionnaire
measuring
dimensions
ecosystem,
compliance,
employee
was
used
to
gather
data
from
418
participants
a
quantitative
manner.
To
verify
correlations
variables,
AMOS
software
Structural
Equation
Modeling
(SEM),
Exploratory
Factor
(EFA),
Kaiser-Meyer-Olkin
(KMO)
measures.
supportive
improves
happiness
mental
health,
according
data,
which
show
substantial
positive
ecosystem
Additionally,
it
has
been
demonstrated
that
successfully
mediates
link,
indicating
moral
behavior
encourages
turn
enhances
staff
well-being.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 337 - 364
Опубликована: Апрель 2, 2025
This
investigation
explores
the
associations
among
brand
identity
of
its
corporate,
web
based
social
network,
and
management
relationship
with
customer,
an
emphasis
on
how
these
concepts
interact
within
framework
contemporary
positioning
approaches.
Structured
questionnaires
were
employed
to
collect
information
from
a
sample
376
respondents
using
quantitative
approach.
To
measure
components,
structural
equation
modeling
(SEM)
exploratory
factor
analysis
(EFA)
AMOS
software.
The
outcomes
depicted
that
network
has
vital
impact
corporate
as
well
CRM,
CRM
acting
mediator
in
this
interaction.
results
strong
customer
relationships
efficient
engagement
both
directly
indirectly
boost
company
positioning,
leading
higher
equity.
These
interactions
will
extent
knowledge
approaches
marketplace.
