Exploring the Machine Learning-Based Decision Tree Technique in Assessing Credit Risk Likelihood of P2P Fintech Lending for Effective Marketing DOI
Arvinder Kaur,

Dyal Bhatnagar,

Gurvinder Singh

и другие.

Advances in business strategy and competitive advantage book series, Год журнала: 2024, Номер unknown, С. 397 - 422

Опубликована: Окт. 18, 2024

Peer-to-Peer lending as a significant alternative finance source in reducing the credit gap worldwide. It is an innovative Fintech business model that integrates lenders and borrowers through internet without interference of banks. These platforms Non-banking financial institutions (NBFCs) perform assessment determine borrower's eligibility to safeguard investors reduce default risk. The study aims provide insight into their functionality introducing novel concept linking by exploring decision tree technique algorithm based on machine learning for forecasting Additionally, it highlights parameters judging reliability raising funds such platforms. credibility these techniques has psychological effect making effective investment decisions, impact corporate professionals marketing

Язык: Английский

Exploring the Machine Learning-Based Decision Tree Technique in Assessing Credit Risk Likelihood of P2P Fintech Lending for Effective Marketing DOI
Arvinder Kaur,

Dyal Bhatnagar,

Gurvinder Singh

и другие.

Advances in business strategy and competitive advantage book series, Год журнала: 2024, Номер unknown, С. 397 - 422

Опубликована: Окт. 18, 2024

Peer-to-Peer lending as a significant alternative finance source in reducing the credit gap worldwide. It is an innovative Fintech business model that integrates lenders and borrowers through internet without interference of banks. These platforms Non-banking financial institutions (NBFCs) perform assessment determine borrower's eligibility to safeguard investors reduce default risk. The study aims provide insight into their functionality introducing novel concept linking by exploring decision tree technique algorithm based on machine learning for forecasting Additionally, it highlights parameters judging reliability raising funds such platforms. credibility these techniques has psychological effect making effective investment decisions, impact corporate professionals marketing

Язык: Английский

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