The super-applications innovation the full digital customer experience

Опубликована: Дек. 14, 2024

The following paper focuses on the so-called SuperApps. concept of a SuperApp and TOP10 visual ranking apps are presented. research aims to collect define basic characteristics that super-application as solution. In order achieve above objectives, present study uses bibliometric mapping approach process scientific articles available in Scopus Web Science databases. conducted identifies significant gap opportunities Scopus- Science-indexed do-cuments. Based experience gained from Science, six-item list most relevant subject has been compiled by processing analysing Google Scholar, which summarises important features super-applications. Finally, these essential briefly analysed presented, providing comprehensive picture their importance functionality system.

Язык: Английский

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The Role of Top Management in Corporate Innovation Projects

Опубликована: Май 23, 2024

Язык: Английский

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