Ai-capable relationship marketing: Shaping the future of customer relationships

Journal of Business Research, Год журнала: 2025, Номер 192, С. 115309 - 115309

Опубликована: Март 11, 2025

Язык: Английский

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The Changing Role of Human Resource Management as a Driver of Innovation in New Organizational Forms

British Journal of Management, Год журнала: 2025, Номер unknown

Опубликована: Март 18, 2025

Abstract The role of human resource management (HRM) in pro‐actively driving business innovation has been tenuous at best the past. Most innovations have happened spite of, rather than because HRM. But artificial intelligence revolution through which we are currently living marks an alignment between technological and process innovation, likes never seen before. incorporation new technologies into practice HRM is likely to lead a paradigm ‘people management’, broadly construed. We explain how this will emerge against backdrop three papers included Special Issue on organizational forms, model

Язык: Английский

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Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience

Journal of Advertising, Год журнала: 2025, Номер unknown, С. 1 - 20

Опубликована: Март 20, 2025

Язык: Английский

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Internal marketing and organizational performance: A systematic review and future research agenda

Journal of Business Research, Год журнала: 2025, Номер 194, С. 115384 - 115384

Опубликована: Апрель 9, 2025

Язык: Английский

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Managerial experimental approaches and business model dynamics: a systematic literature review

Review of Managerial Science, Год журнала: 2025, Номер unknown

Опубликована: Апрель 11, 2025

Язык: Английский

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