Journal of theoretical and applied electronic commerce research, Год журнала: 2025, Номер 20(2), С. 74 - 74

Опубликована: Апрель 15, 2025

The use of the online channel for purchase food products is increasing, which not only creates new opportunities companies and businesses, but also poses great challenges. This study aimed to identify factors related these challenges that influence in Spain. Through a bibliographic review Delphi with experts, 26 were identified grouped into four contexts: technology, marketing strategies, buyer convenience, security reliability. identification can be value improving sales or businesses sector already sale their intend it this purpose future; furthermore, will help implement strategies truly satisfy needs potential consumers

Язык: Английский