From shelves to screens: redefining packaging strategies in the metaverse DOI
Mario D’Arco, Vittoria Marino

European Journal of Innovation Management, Год журнала: 2025, Номер unknown

Опубликована: Апрель 16, 2025

Purpose This research explores the evolving role of brand packaging within Metaverse, examining how digital and augmented realities reshape design, consumer interaction, strategy, operations management. Design/methodology/approach The study employs a two-stage mixed-method approach. In first stage, three focus group discussions were conducted with different audiences – experts, students, gamers to gather qualitative insights. These insights informed second quantitative discrete choice experiment (DCE) designed identify key factors preferences regarding in Metaverse. Findings findings highlight significance interactivity immersive unboxing experiences Metaverse strategies. While there is notable interest integrating virtual physical through reality product redemption, elements such as high graphic quality accurate twins are less prioritized. Additionally, sustainability seen critical concern environments compared contexts. Originality/value offers novel perspective on future by It provides strategic framework for managers navigate this emerging ecosystem, revealing unique opportunities challenges associated packaging.

Язык: Английский

Differences Between Users and Professionals in Preferences for Youth Mental Health Service Attributes: A Discrete Choice Experiment DOI
Eline Wittevrongel, Roselinde Kessels,

Geert Everaert

и другие.

Early Intervention in Psychiatry, Год журнала: 2025, Номер 19(2)

Опубликована: Фев. 1, 2025

ABSTRACT Introduction Previous work showed that young people prefer youth‐oriented mental health services offer individual help in houses urban areas, with short wait times and low costs. The present paper aims to examine which service options professionals working social welfare or for addressing people's needs, comparing their views those of people. Methods Professionals (N = 176) youth aged 16–24 years 258) participated a discrete choice experiment (DCE). Panel mixed logit (PML) models were used both stakeholder groups ascertain relative differences attribute weights. We also estimated an overall PML model incorporating the effect group on attributes. Results found attributes ‘cost’ ‘wait times’ most relevant indicating preference characterised by affordability minimal periods. In contrast, adhered more importance ‘format’ (individual rather than therapy). Furthermore, considered café centre suitable location service, house city, they disfavoured care provision adult did. Finally, ‘peer support’, ‘opening hours’ ‘anonymity’ deemed but not Conclusion perspectives unique point view provision, stressing integrating them preference‐based research design.

Язык: Английский

Процитировано

0

From shelves to screens: redefining packaging strategies in the metaverse DOI
Mario D’Arco, Vittoria Marino

European Journal of Innovation Management, Год журнала: 2025, Номер unknown

Опубликована: Апрель 16, 2025

Purpose This research explores the evolving role of brand packaging within Metaverse, examining how digital and augmented realities reshape design, consumer interaction, strategy, operations management. Design/methodology/approach The study employs a two-stage mixed-method approach. In first stage, three focus group discussions were conducted with different audiences – experts, students, gamers to gather qualitative insights. These insights informed second quantitative discrete choice experiment (DCE) designed identify key factors preferences regarding in Metaverse. Findings findings highlight significance interactivity immersive unboxing experiences Metaverse strategies. While there is notable interest integrating virtual physical through reality product redemption, elements such as high graphic quality accurate twins are less prioritized. Additionally, sustainability seen critical concern environments compared contexts. Originality/value offers novel perspective on future by It provides strategic framework for managers navigate this emerging ecosystem, revealing unique opportunities challenges associated packaging.

Язык: Английский

Процитировано

0