Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103836 - 103836
Опубликована: Апрель 2, 2024
The fashion sector is considered one of the largest generators greatest negative externalities, and results support this. However, they are making important efforts through actions within framework Corporate Social Responsibility to improve their commitment society sustainability. This research aims evaluate value that consumers place on activities in economic, social environmental dimensions generation brand equity, corporate reputation willingness pay. To achieve this, a methodology based structural equations (PLS-SEM) has been used questionnaire completed by 269 people. findings show each CSR contributes differently BE, CR WTP, also highlighting credibility as variable with an mediating effect.
Язык: Английский
Процитировано
12
International Journal of Consumer Studies, Год журнала: 2023, Номер 48(1)
Опубликована: Окт. 9, 2023
Abstract Value co‐creation (VCC) continues to gain traction as a marketing concept in several service contexts. Given the limited understanding of how VCC process translates into customers' actual behavior, behavior (VCCB) describes involvement customers and includes active during physical, virtual, mental processes. Extant research on unveils antecedents consequences VCCB; however, no single study has assimilated various factors that interplay process. This systematic literature review 136 papers published from 2004 June 2023, obtained Web Science database, provides an overview existing empirical studies VCCB. We used established integrated theories, contexts, methods‐antecedents, decisions, outcomes (TCM‐ADO) framework identified important TCM VCCB research. further 88 distinct classified seven broad categories, Additionally, we synthesized mediators, moderators, control variables extant studies. The review‐based findings demonstrate future directions for each dimension TCM‐ADO framework. questions presented this are set agenda comprehend nuances will help firms implement its full potential.
Язык: Английский
Процитировано
22
Sustainability, Год журнала: 2025, Номер 17(4), С. 1694 - 1694
Опубликована: Фев. 18, 2025
Driven by the increasing awareness of environmental protection and demand for personalized fashion, China’s second-hand clothing market is developing rapidly. Chinese consumers have begun to accept clothing, online platforms such as Xianyu Zhier promoted widespread trading clothing. This study explored key factors influencing customer satisfaction in sustainable market. Using a mixed research approach, pricing strategy, product quality, brand image, service, environment promotions were identified. The conclusion grounded theory that price, reputation, service economic platform strong impact on satisfaction. Kano model highlights sensitivity improving Price crucial, confirming price customers. Brand reputation quality significantly increase Customer affects amount recycling. improves theoretical framework hypotheses, provides valuable insights future practical applications contributes development
Язык: Английский
Процитировано
1
International Communication of Chinese Culture, Год журнала: 2025, Номер unknown
Опубликована: Март 25, 2025
Язык: Английский
Процитировано
1
International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2724 - 2746
Опубликована: Авг. 3, 2023
Over the years, consumers have been questioning intentions and actions of firms, resulting in a cynical attitude behaviour. Due to severity outcomes that may display, reputed journals prolific researchers addressed core issue their own unique ways. However, no single study offers uniform, comprehensive, contemporary review consumer cynicism literature. Thus, we use an interdisciplinary approach literature spanning 47 years (1976–2022) on research, psychology, organizational domains through hybrid involving bibliometric systematic reviews. Following SPAR-4-SLR protocol, this shows most cited co-cited articles, researchers, keywords research. We infer construct draws heavily from behaviour area, possessing potential be correlated with, extended Also, offer all-inclusive model predictors predictands based ADO-TCM framework. close with its academic contributions, practical implications, future research directions using
Язык: Английский
Процитировано
15
International Review of Economics & Finance, Год журнала: 2024, Номер 97, С. 103785 - 103785
Опубликована: Дек. 3, 2024
Язык: Английский
Процитировано
6
Sustainability, Год журнала: 2024, Номер 16(8), С. 3222 - 3222
Опубликована: Апрель 12, 2024
Sustainability labels serve as crucial instruments facilitating the presentation of credible product attributes, enabling consumers to assess various aspects sustainability in their purchasing decisions. This study aims evaluate consumers’ preferences and willingness pay for sustainable certifications, specifically Fairtrade UTZ certification, within coffee sector Spain. Employing choice experiment approach, an online survey involving 547 Spanish was conducted, a conditional logit model estimated. The findings indicate that exhibit positive utility towards both examined. Furthermore, results reveal are willing premium EUR 1.481 per 250 g label 1.379 label. proposed offers initial insight into These furnish valuable insights crafting effective marketing strategies bolster initiatives promoting production practices expanding market access certified products.
Язык: Английский
Процитировано
5
Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 50 - 62
Опубликована: Май 28, 2024
This study examines the influence of green marketing on consumer behavior, including purchasing habits, brand allegiance, and inclination to pay a premium. research provides clear definition different strategies used by firms advertise environmentally friendly products services. A quantitative approach was used, using sample 200 consumers who had previously made purchases ecologically sustainable items or The acquired data analyzed regression analysis qualitative statistics. Research findings demonstrate substantial impact environmental customer behavior. Consumers are inclined choose prepared higher price for them when they exposed that promote consciousness. Green also enhances client loyalty. results have ramifications organizations eco-friendly goods
Язык: Английский
Процитировано
3
Corporate Social Responsibility and Environmental Management, Год журнала: 2025, Номер unknown
Опубликована: Апрель 29, 2025
ABSTRACT This study introduces a power conflict perspective rooted in social exchange theory to investigate the key drivers behind small and medium‐sized enterprises' (SMEs') intention switch green supply with premium price, an increasingly significant issue strategic management global sustainability. By synthesizing institutional insights from industrial organization research, this research proposes that SMEs' decisions are not solely dictated by regulatory compliance. Instead, they shaped tension between normative stakeholder advocating for environmental practices supplier arising market competition, creating dilemma. While suppliers distinct group of stakeholders, their competition conflicting pressures shape SME decision‐making. Surveys 441 SMEs confirm greater leads higher switching intention. However, diminishes effect power. establishes role conflicts shaping sustainability novel examination how industry structure influences environmentally conscious purchasing decisions.
Язык: Английский
Процитировано
0
Smart innovation, systems and technologies, Год журнала: 2025, Номер unknown, С. 531 - 545
Опубликована: Янв. 1, 2025
Язык: Английский
Процитировано
0