Exploring online customer experience: A systematic literature review and research agenda

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2583 - 2608

Опубликована: Июнь 26, 2023

Abstract This review aims to examine the latest research on online customer experience (OCE), which can be defined as consumer's cognitive, emotional, and behavioral response interactions between company occurring through digital channels (e.g., websites, social media, mobile apps). To achieve this, we utilized a hybrid approach that incorporates quantitative bibliometric analysis qualitative systematic literature techniques. We identified publication trends, prominent authors outlets, evolution of themes based 141 articles published since last 11 years ago. Our framework‐based frequently studied antecedents, dimensions, outcomes OCE, new related m‐commerce augmented/virtual reality. also gaps in current proposed 14 areas future using TCM framework.

Язык: Английский

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Consumer Decision‐Making Processes Regarding Healthy Food Choices: A Systematic Literature Review and Future Research Agenda

International Journal of Consumer Studies, Год журнала: 2025, Номер 49(1)

Опубликована: Янв. 1, 2025

ABSTRACT This study systematically reviews the literature on consumer perceptions of healthy food choices, employing ADO (Antecedents, Decisions, Outcomes) framework to analyze 118 peer‐reviewed articles. The research identifies significant inconsistencies in definitions and understanding, influenced by evolving scientific knowledge diverse information cues. These challenges highlight critical gaps underscore need for strategic marketing interventions segmentation based these perceptions. review proposes a conceptual that elucidates complex interplay between antecedents, decisions, outcomes dietary behaviors. findings aim empower consumers with evidence‐based strategies informed contributing improved public health outcomes. By consolidating fragmented research, this offers valuable insights practitioners policymakers develop effective initiatives encourage healthier eating habits.

Язык: Английский

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Consumer cynicism: Interdisciplinary hybrid review and research agenda

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2724 - 2746

Опубликована: Авг. 3, 2023

Over the years, consumers have been questioning intentions and actions of firms, resulting in a cynical attitude behaviour. Due to severity outcomes that may display, reputed journals prolific researchers addressed core issue their own unique ways. However, no single study offers uniform, comprehensive, contemporary review consumer cynicism literature. Thus, we use an interdisciplinary approach literature spanning 47 years (1976–2022) on research, psychology, organizational domains through hybrid involving bibliometric systematic reviews. Following SPAR-4-SLR protocol, this shows most cited co-cited articles, researchers, keywords research. We infer construct draws heavily from behaviour area, possessing potential be correlated with, extended Also, offer all-inclusive model predictors predictands based ADO-TCM framework. close with its academic contributions, practical implications, future research directions using

Язык: Английский

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Consumer adoption of digital health services: A systematic literature review and research agenda

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(4)

Опубликована: Июль 1, 2024

Abstract Digital health services (DHSs) have revolutionized the healthcare sector to provide quality care facilities that are affordable, efficient, and universally accessible. By making patients focus of delivery process, these can offer more personalized effective solutions thus facilitate a robust resilient ecosystem. The adoption increased manifold during COVID‐19 pandemic gained immense attention from researchers across globe. Despite this, there is limited knowledge about facets DHS consumers' perspective. Thus, it imperative synthesize extant literature holistic view adoption. This article offers an organized, retrospective literature, using framework‐based systematic review approach identify factors contributing To do 63 articles Web Science database over last 23 years were systematically reviewed two well‐known organising frameworks. Antecedents‐Decisions‐Outcomes framework uncovers known associations constructs in literature. Followed by theories‐contexts‐methods information on theoretical, contextual, methodological approaches applied research. Additionally, identifies major gaps existing body few recommendations for future investigation practitioners fields consumer behaviour, technology, management. global perspective this has multiple ramifications foster sustainable system giving insight into perspectives.

Язык: Английский

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Optimizing the Over and Underutilization of Network Resources During Peak and Off-Peak Hours

IEEE Access, Год журнала: 2024, Номер 12, С. 82549 - 82559

Опубликована: Янв. 1, 2024

In 2022, the digital population reached 5.4 billion, leading to network congestion, primarily attributed widespread use of social media, robotic programs, and prime-time television during peak hours. This congestion posed a significant challenge, as sensitive services struggled operate effectively hours, while resources remained largely underutilized off-peak To tackle this issue, we propose implementation Regional Servers. These servers are designed initially store less critical data hours subsequently transfer it cloud optimizing resources. The results demonstrate that deployment regional proved highly efficient in mitigating delays reducing jitters users typically experience successfully addressing challenges by congestion.

Язык: Английский

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Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(6)

Опубликована: Ноя. 1, 2024

ABSTRACT The aim of this study is to conduct a systematic review the literature on consumer curiosity and its impact behavior. “Scientific Procedures Rationales for Systematic Literature Reviews” (SPAR‐4‐SLR) methodology “Theory, Context, Characteristics, Methodology” (TCCM) framework were employed analyze 122 papers published between 1992 2024. Articles selected from Web Science database using key terms related curiosity. Consumer complex phenomenon that influences various aspects behavior, including purchase decisions, engagement, adaptation new technologies. Curiosity serves as significant moderator mediator in interactions with market, especially context technologies such AI VR. findings indicate growing interest studying recent years, reflected by increasing number publications. practical implications analysis are stakeholders. Businesses can leverage these develop more effective marketing strategies engage consumers stimulating their Understanding how decision‐making also aid development innovative products services better meet consumers' unmet needs. Additionally, academic researchers build theoretical frameworks design future research based identified gaps. Finally, managers professionals apply insights personalize shopping experiences enhance which lead increased brand loyalty competitive advantage. This emphasizes need further role behavior product innovation provides recommendations directions could contribute deeper understanding shapes brands products.

Язык: Английский

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Online Atmospherics: A Systematic Literature Review and Future Research Agenda

International Journal of Consumer Studies, Год журнала: 2025, Номер 49(1)

Опубликована: Янв. 1, 2025

ABSTRACT In the digital era, online atmospherics have emerged as a pivotal factor influencing consumer behavior and engagement in platforms. Online refers to strategically designed elements of web environment aimed at stimulating senses create positive user experiences enhance responses. Given dynamic nature interactions technological advancements commerce, need study is ever evolving, demanding continuous exploration adapt optimize shopping experience. A comprehensive review was conducted on 80 articles published between 2000 2023, utilizing integrated ADO–TCM framework. Through antecedents, decisions, outcomes (ADO) framework, this reveals what we know about atmospherics. The theories, contexts, methods (TCM) framework reveal how Moreover, aims identify significant gaps current literature recommend specific future research avenues. This systematic (SLR) serves crucial resource for practitioners by providing analysis effective atmospherics, aiding development more engaging experiences. Simultaneously, it offers scholars consolidated foundation, facilitating further innovation domain emerging channels.

Язык: Английский

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The Impact of Technological Innovations on Consumer Behavior in E-Commerce

Journal of Organizational and End User Computing, Год журнала: 2025, Номер 37(1), С. 1 - 27

Опубликована: Апрель 11, 2025

This study systematically reviews the literature on impact of technological innovations in e-commerce consumer behavior, using SPAR-4-SLR methodology and TCCM framework. It consolidates research across various technologies, including websites, social media, live streaming, AR/VR, AI. The analysis reveals a growing interest this field post-2017, with focus websites but highlights gap emerging technologies. Key theoretical frameworks are identified, emphasizing need for integration to comprehensively understand behavior. review maps out antecedents, mediators, moderators, outcomes, stressing importance longitudinal studies advanced analytics. approach aims bridge gaps suggest future directions, enhancing practical understanding innovations, contributing more dynamic consumer-centric ecosystem.

Язык: Английский

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Application of web usage mining to investigate online shopping behavior via PC versus mobile devices: evidence from click-stream data

Archives de l'Institut d'Hessarek., Год журнала: 2025, Номер 21(4), С. 67 - 84

Опубликована: Март 1, 2025

Язык: Английский

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The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall

International Journal of Advertising, Год журнала: 2024, Номер unknown, С. 1 - 19

Опубликована: Июнь 2, 2024

Consumers' swiping behavior largely determines their exposure to social media advertisements. According embodied cognition and enactment theory, advertisers might leverage atypical increase attention thus brand recall. To identify typical smartphone swiping, the authors develop a taxonomy of motor actions consumers exhibit when browsing in real life. A mobile eye-tracking experiment then reveals how typicality affects participants' advertising reception. The results indicate that increases consumers' visual ad but, surprisingly, decreases These findings, observed under realistic viewing conditions, suggest motoric vampire effect swiping: It appears demand allocation cognitive resources odd action, which diverts away from ad. Thus, poses threat effectiveness, need continued research ways mitigate these negative effects.

Язык: Английский

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