The Influence of Smart Tourism Technologies on Tourist Engagement, Memorable Experience, and Destination Loyalty: The Moderating Role of Place Identity DOI
Bunyod Matyusupov, Belén Bande, Sandra Castro‐González

и другие.

Services Marketing Quarterly, Год журнала: 2024, Номер unknown, С. 1 - 27

Опубликована: Ноя. 7, 2024

Smart tourism technologies (STTs) are essential for destinations to be competitive. While this encourages researchers understand how STTs impact important factors in destinations, there remain gaps the existing research. Therefore, study aims examine and when influence destination loyalty, considering different roles of tourist engagement, memorable experience (MTE), place identity. The information provided by 393 tourists confirmed that significantly MTE, two variables—tourist engagement MTE—mediate relationship between loyalty. Moreover, identity moderates engagement.

Язык: Английский

“Brand love goes through the interactive brand community”: the role of member-to-member emotional bonds DOI
Silvia Sanz Blas, Daniela Buzova, María Cristina Otero Gómez

и другие.

Journal of Research in Interactive Marketing, Год журнала: 2025, Номер unknown

Опубликована: Май 8, 2025

Purpose This study aims to broaden the extant body of knowledge on brand love (BL) by examining scarcely researched direct and indirect psychological, emotional affective antecedents. Using media system dependency theory, BL theory attachment as frameworks, an explanatory model in online communities is proposed. Design/methodology/approach Data from 311 Land Rover owners participating were analysed using structural equation modelling. Findings Emotional member-to-member bonds trigger a strong community. Community positively affects community (BCL), which acts key mediator strengthening customer–brand relationship. Alongside BCL, reinforces BL, highlighting fundamental role dynamics within communities. Research limitations/implications The findings are limited cross-sectional nature survey approach majority male participants sample. Brand managers should foster attachment, members creating opportunities for fun, interaction communication, well keeping them informed about brand-related issues. Originality/value develops that deepens into causes setting, thereby extending concept consumer groups. In addition, research explores individual’s community, thus addressing gap literature media-induced responses.

Язык: Английский

Процитировано

0

Bibliometric Analysis on the Creation of Joint Added Value Through Organizational Social Responsibility DOI
Diana Elena Ranf, Andra-Teodora Gorski,

Cosmin Piele

и другие.

International conference KNOWLEDGE-BASED ORGANIZATION, Год журнала: 2024, Номер 30(1), С. 1 - 8

Опубликована: Июнь 1, 2024

Abstract Creating common added value for organizations and society is a modern topic of discussion in the circles practitioners representatives local communities. Organizational social responsibility, as tool that achieves this connection, has been subject specialized studies since beginning 20th century. The objective article to identify quantitatively analyze publications dealt with “intersection” between terms “joint value” “organizational responsibility”, capitalizing on way which they influence each other, effect amplifying results. method used bibliometric analysis, results highlight relatively recent interest aimed at objective, an intensification scientific effort after 2016. newest works have addressed creation condition ensuring organizational sustainability or starting point achieving alignment sustainable development objectives.

Язык: Английский

Процитировано

1

On the positive impact of fan communities on brands sponsoring rival teams DOI
Thomas M. Hickman, Michael Stoica

Journal of Product & Brand Management, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 19, 2024

Purpose The purpose of this study is to determine if regional proximity and fan club involvement could be used predict success for brands that jointly sponsor a team their key rival. Design/methodology/approach A brand with the rival teams it sponsored was identified. Fan members major college sports served as respondents. Structural equation modeling test model predicted antecedents purchase intentions positive word-of-mouth based on individual characteristics. Findings Results suggest intrinsic social components fanship well facilitate sponsoring rivals. dimension fandom foreshadowed approval joint sponsorship investigated but did not directly enhance sponsor’s equity. Instead, demonstrated fans must first approve arrangement before conferring elevated equity onto sponsor. Increased interaction resulted in higher levels Originality/value This differs from prior studies investigating sponsors four ways. First, dimensions were measured within context community. Second, included both teams. Third, determined proclivity community enhances outcomes sponsors. Fourth, unlike previous research studying sponsors, demonstrates path these brands.

Язык: Английский

Процитировано

1

The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation DOI

Putri Dini Azizi,

Arnold Japutra, Luis Arango

и другие.

Journal of Product & Brand Management, Год журнала: 2024, Номер 33(7), С. 815 - 827

Опубликована: Окт. 17, 2024

Purpose This paper aims to investigate whether consumers’ identification with a brand community makes them more likely engage in compulsive buying behavior. Specifically, this research shows that consumers are experience obsessive passion for brands they identify if also part of communities, which, turn, Design/methodology/approach An online survey ( n = 533) among members the Adorable Representative M.C. Youth (ARMY) Bangtan Boys (BTS) was conducted. A partial least squares approach employed test validity and reliability measurement model as well assess structural equation model. Findings Results show affects harmonious both relationships moderated by identification. Harmonious passion, has positive effect on impulsive buying, whereas obsessive-compulsive buying. Furthermore, consumer hedonic motivations moderate relationship between (i) (ii) Originality/value To best authors’ knowledge, work is first examine potential negative impacts Besides contributing aspects identification, employing distinguishes two types study provides clarification suggested prior studies.

Язык: Английский

Процитировано

0

The Influence of Smart Tourism Technologies on Tourist Engagement, Memorable Experience, and Destination Loyalty: The Moderating Role of Place Identity DOI
Bunyod Matyusupov, Belén Bande, Sandra Castro‐González

и другие.

Services Marketing Quarterly, Год журнала: 2024, Номер unknown, С. 1 - 27

Опубликована: Ноя. 7, 2024

Smart tourism technologies (STTs) are essential for destinations to be competitive. While this encourages researchers understand how STTs impact important factors in destinations, there remain gaps the existing research. Therefore, study aims examine and when influence destination loyalty, considering different roles of tourist engagement, memorable experience (MTE), place identity. The information provided by 393 tourists confirmed that significantly MTE, two variables—tourist engagement MTE—mediate relationship between loyalty. Moreover, identity moderates engagement.

Язык: Английский

Процитировано

0