Breaking the virtual wall: analysing barriers to metaverse adoption in manufacturing industries
International journal of organizational analysis,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 4, 2025
Purpose
The
adoption
of
metaverse
in
manufacturing
holds
significant
benefits,
but
there
are
several
barriers
to
its
seamless
integration.
This
paper
aims
identify
such
and
prioritize
them
a
manner
that
allows
industrial
leaders
strategize
for
smooth
adoption.
Design/methodology/approach
In
this
study,
we
applied
two-stage
methods,
first
the
identification
validation
through
an
empirical
study
Exploratory
Factor
Analysis
(EFA).
A
purposive
sampling
technique
snowball
facilitated
data
collection
from
these
expert
sources.
Through
sampling,
additional
contacts
working
field
were
reached,
resulting
235
possible
respondents;
survey
yielded
104
completed
responses.
Thereafter,
best-worst
method
(BWM)
was
used
measure
rank
barriers.
Findings
results
show
two
most
critical
“Lack
security
privacy”
integration
compatibility
with
existing
systems.”
Such
findings
inform
industry
specific
recommendations
structural
changes,
training
programs,
necessary
technological
investments
collaborative
efforts
overcome
Research
limitations/implications
work
adds
significantly
academic
discussion
by
prioritizing
towards
integrating
technology
manufacturing.
addition,
strategic
methodology
aids
appraisal
ranking
successful
also
identifies
key
acknowledges
other
unexamined
factors
might
be
lurking
background,
as
virtual
economy,
financial
risks
cross-border
legal
issues.
Practical
implications
study’s
conclusions
cannot
generalized
sectors,
thus
indicating
necessity
carrying
out
comparative
multi-sector
future.
Originality/value
To
best
authors’
knowledge,
on
systematic
prioritization
adopting
is
original
contribution
authors.
Язык: Английский
Exploring stimulus to consumers’ virtual shopping environment in the metaverse
Journal of Computer Information Systems,
Год журнала:
2025,
Номер
unknown, С. 1 - 16
Опубликована: Фев. 12, 2025
Язык: Английский
Why are people reluctant to use metaverse products? Investigating barriers based on innovation resistance theory
Online Information Review,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 19, 2025
Purpose
Despite
the
rapid
development
of
metaverse
industry,
adoption
rate
products
is
still
very
low.
While
prior
studies
mainly
focused
on
investigating
motivators
adoption,
this
study
explores
barriers
affecting
consumer
intention
to
use
products,
utilizing
framework
innovation
resistance
theory
(IRT).
Design/methodology/approach
Through
a
survey
conducted
in
China,
we
examined
effects
variables
such
as
usage
barrier,
value
risk
tradition
image
well
moderating
individuals’
innovativeness.
Three
hundred
and
seventy
seven
valid
questionnaires
were
collected
hierarchical
regression
method
was
analyze
data.
Findings
Our
findings
reveal
that
barriers,
significantly
negatively
influence
products.
However,
barrier
do
not
exhibit
significant
impact.
Additionally,
discovered
innovativeness
positively
influences
intention,
indicating
users
with
higher
are
more
inclined
engage
Furthermore,
acts
positive
moderator,
weakening
negative
impact
intention.
Originality/value
The
extends
IRT
by
incorporating
role
individual
innovativeness,
providing
holistic
understanding
factors
impede
widespread
crucial
for
developing
strategies
mitigate
potential
ultimately
promoting
diffusion
Язык: Английский
Training me softly. Metaverse-based immersive and gamified learning through a knowledge management perspective
Journal of Knowledge Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 22, 2025
Purpose
The
digital
revolution,
the
growing
demand
for
organizational
agility,
holistic
capabilities
of
human
resources
and
pandemic
crisis
are
driving
revolutionary
changes
within
outside
boundaries.
This
paper
aims
to
explore
potential
metaverse
advance
learning
knowledge
sharing
in
evolving
landscape.
Moreover,
it
investigates
challenges
related
adoption
management.
Design/methodology/approach
Multiple
case
studies
were
carried
out
using
a
structured
approach
collect
data,
including
interviews,
analysis
publicly
available
information
participant
observation.
Findings
findings
shed
light
on
metaverse’s
enhance
new
era
through
immersive
training,
developing
soft
hard
skills
team-building
activities.
They
also
show
impact
management
processes
organizations
gamified
logic.
Challenges
companies
critically
highlighted.
Practical
implications
Implications
drawn
both
scholars
managers
terms
experiential
management,
stemming
from
that,
beyond
“hard”
skills,
could
act
as
strategic
mover
“soft”
such
relational
social
ones.
Originality/value
In
period
hype
about
technology,
literature
has
gap
regarding
that
adopt
knowledge-based
perspective.
Drawing
study,
this
explores
its
applications
enhancing
highlighting
connection
between
approaches
T-shaped
knowledge.
Язык: Английский
The bright and dark side of metaverse marketing
Global Business and Organizational Excellence,
Год журнала:
2024,
Номер
unknown
Опубликована: Окт. 17, 2024
Abstract
The
metaverse
is
emerging
from
the
amalgamation
of
augmented
and
virtual
reality.
Given
novelty
recency
its
potential
implications
for
marketing,
this
study
aims
to
(i)
explore
how
marketing
could
manifest
evolve
in
consumer
behavior
may
be
influenced
(
what
)
by
(ii)
engaging
a
systematic
literature
review
focusing
on
positives
negatives
),
so
that
(iii)
marketers
can
plan
for,
progress
in,
prosper
informed
strategies
).
sheds
light
impact
through
an
integrative
framework
highlights
bright
dark
side
based
six
key
themes:
increased
digital
innovation
transformation,
new
possibilities,
consumers’
interest
metaverse,
threatened
privacy
legal
challenges,
health
concerns,
sustainability
issues.
also
presents
10
prominent
cases
real
world
enrich
support
findings.
concludes
outlining
directions
future
marketing.
Язык: Английский