Can Short Videos Work? The Effects of Use and Gratification and Social Presence on Purchase Intention: Examining the Mediating Role of Digital Dependency DOI Creative Commons
Wenyu Jiang, Hsiu-Li Chen

Journal of theoretical and applied electronic commerce research, Год журнала: 2024, Номер 20(1), С. 5 - 5

Опубликована: Дек. 31, 2024

The main purpose of this study is to examine how use and gratification social presence might influence the purchase intention products presented in short videos, mediated by perceived value, attitude, digital dependency. research model was constructed using structural equation modeling (SEM) tested LISREL technique. Some significant findings our empirical include following: First, significantly enhance consumers’ which subsequently positively influences their attitude towards video content. Second, value videos have positive effects on dependency, consequently enhances intention. Third, dependency mediates relationship between intention, as well We concluded that AI system algorithm increases likelihood users encountering aligned with preferences, thereby fostering a greater Businesses utilizing marketing must content quality, focusing user engagement presence, effectively attract both new returning viewers. When possess strong understanding algorithms can cultivate dependence content, influencing behavior.

Язык: Английский

Where is the Boundary? Understanding How People Recognize and Evaluate Generative AI-extended Videos DOI
Ke Wang, Lehao Lin, Maha Abdallah

и другие.

Опубликована: Апрель 24, 2025

Язык: Английский

Процитировано

0

How to Drill into Silos: Creating a Free-to-Use Dataset of Data Subject Access Packages DOI
Nicola Leschke, Daniela Pöhn, Frank Pallas

и другие.

Lecture notes in computer science, Год журнала: 2024, Номер unknown, С. 132 - 155

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0

Beyond TikTok Doomscrolling: Content Takes Precedence over Usage Metrics in Associations with Wellbeing DOI Open Access
Alicia Cork, Lukasz Piwek, Laura G. E. Smith

и другие.

Опубликована: Авг. 2, 2024

Despite multiple reviews demonstrating minimal effects between time spent on social media and well-being, concern remains high, prompting calls for nuanced approaches using digital footprint data content. This study utilises second-by-second TikTok interactions to examine the relationship behaviours focusing active-passive use dichotomy content consumption. Through analysing donated from 161 users, we identify two behavioural clusters: creation (posting commenting) consumption (watching, searching liking). These clusters challenge as a passive process. Moreover, find types are more strongly associated with well-being than usage metrics, where users higher depression levels consumed animals/wildlife videos, anxiety fewer travel automotive videos. cross-sectional research demonstrates value in granular simplistic dichotomisations importance of understanding media’s impact well-being.

Язык: Английский

Процитировано

0

Understanding Creators' Acceptance of Content Reuse DOI Creative Commons
Riya Sinha, Hanlin Li

Опубликована: Ноя. 11, 2024

Content creators' work has long been reused by various technology developers and researchers; recently joining the ranks of content reusers are emergent generative AI models. However, perspectives acceptances these use cases were often overlooked in process. We present our initial findings on how creators perceive scenarios reuse as acceptable, negotiable, or unacceptable. surveyed 478 Instagram a non-trivial percentage respondents found for search engine display, education, academic research acceptable. Conversely, commercial non-profit models was negotiable scenario most respondents. Receiving compensation likely to make almost all more acceptable creators. Our paves way future into understanding value their work, ethics, best practices using user-generated responsible technological innovation.

Язык: Английский

Процитировано

0

It is time to ensure research access to platform data DOI
Patti M. Valkenburg, Amber van der Wal, Teun Siebers

и другие.

Nature Human Behaviour, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 21, 2024

Язык: Английский

Процитировано

0

Can Short Videos Work? The Effects of Use and Gratification and Social Presence on Purchase Intention: Examining the Mediating Role of Digital Dependency DOI Creative Commons
Wenyu Jiang, Hsiu-Li Chen

Journal of theoretical and applied electronic commerce research, Год журнала: 2024, Номер 20(1), С. 5 - 5

Опубликована: Дек. 31, 2024

The main purpose of this study is to examine how use and gratification social presence might influence the purchase intention products presented in short videos, mediated by perceived value, attitude, digital dependency. research model was constructed using structural equation modeling (SEM) tested LISREL technique. Some significant findings our empirical include following: First, significantly enhance consumers’ which subsequently positively influences their attitude towards video content. Second, value videos have positive effects on dependency, consequently enhances intention. Third, dependency mediates relationship between intention, as well We concluded that AI system algorithm increases likelihood users encountering aligned with preferences, thereby fostering a greater Businesses utilizing marketing must content quality, focusing user engagement presence, effectively attract both new returning viewers. When possess strong understanding algorithms can cultivate dependence content, influencing behavior.

Язык: Английский

Процитировано

0