Perceptions and drivers of the metaverse adoption: A mixed‐methods study DOI Creative Commons
Nandini Venkatesh Adhini, Ch. V. V. S. N. V. Prasad

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(4)

Опубликована: Июнь 14, 2024

Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.

Язык: Английский

The sweet escape to metaverse: Exploring escapism, anxiety, and virtual place attachment DOI Open Access
Debajyoti Pal,

Chonlameth Arpnikanondt

Computers in Human Behavior, Год журнала: 2023, Номер 150, С. 107998 - 107998

Опубликована: Окт. 17, 2023

Язык: Английский

Процитировано

25

Exploring students’ acceptance and continuance intention in using immersive virtual reality and metaverse integrated learning environments: The case of an Italian university course DOI Creative Commons
Anna Flavia Di Natale, Sabrina Bartolotta, Andrea Gaggioli

и другие.

Education and Information Technologies, Год журнала: 2024, Номер unknown

Опубликована: Янв. 11, 2024

Abstract Immersive virtual reality (IVR) and Metaverse applications are gaining attention in the educational field, showing potentials transforming traditional learning methods by supporting active experiential forms of learning. Our study, conducted within context an Italian university course, employs Extended Expectation-Confirmation Model (EECM) as a theoretical framework to explore key aspects students’ acceptance continued intention use IVR integrated environments settings. The EECM, which bridges gap between pre-adoption expectations post-adoption experiences, provides comprehensive perspective for exploring technology adoption education. Students’ attitudes were assessed before after they completed elective course offered that delved into applications. During students explored practical these technologies, engaging variety from immersive relaxation exercises platforms emerging Metaverse. Contrary common assumptions, factors like performance effort expectancy had limited impact on confirmation. However, when initial matched their perceptions technology’s usefulness, satisfaction, confidence its positively enhanced, influencing integrate tools

Язык: Английский

Процитировано

15

Beyond the real world: Metaverse adoption patterns in tourism among Gen Z and Millennials DOI Creative Commons

Víctor Calderón-Fajardo,

Miguel Puig-Cabrera, Ignacio Rodríguez‐Rodríguez

и другие.

Current Issues in Tourism, Год журнала: 2024, Номер unknown, С. 1 - 21

Опубликована: Март 15, 2024

The Metaverse opens a digital realm that offers transformative possibilities for the sector, promising to reshape way tourists explore, experience, and interact with destinations. objective of this research is measure acceptance technology within tourism industry, particular focus on adoption patterns among Gen Z Millennials from given high education institution. methodology consisted PLS-SEM analysis based sample 218 users, Unified Theory Acceptance Use Technology (UTAUT-2 model), which identified as robust model analysing gap in usage. results work reveal tested has predictability power according behavioural intention use tourism. Specifically, facilitating conditions, price value, social influence, visit destination become significant factors. Also, these findings prove evolution could be analysed also test changes concerning other constructs.

Язык: Английский

Процитировано

12

Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis DOI
Rana Muhammad Sohail Jafar, Yanming Sun, Ben Niu

и другие.

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 18

Опубликована: Окт. 7, 2024

The growing ubiquity of the metaverse among small and medium-sized enterprises (SMEs) offers a game-changing chance for creative business plans improved communication. This adoption reduces consumption physical resources promotes an environmentally responsible model in besides increasing operational efficiency. In accordance with Sustainable Development Goals (SDGs) UNDP, our study attempts to clarify how might improve sustainable performance SMEs. We developed comprehensive based on diffusion innovation (DOI) technical organizational environmental (TOE) paradigms. For data analysis hybrid approach merging partial least squares-structural equation modeling (PLS-SEM) artificial neural network (ANN) was implemented. highlights crucial roles relative advantage, value alignment, compatibility, top management after analyzing from 369 respondents across Chinese SMEs that collected both physically online. understanding decision-makers becomes evident as element impacting ensuing (social, economic, environmental) outcomes. valuable insights Additionally, it appropriate suggestions managers SMEs, policy makers, developers.

Язык: Английский

Процитировано

11

Perceptions and drivers of the metaverse adoption: A mixed‐methods study DOI Creative Commons
Nandini Venkatesh Adhini, Ch. V. V. S. N. V. Prasad

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(4)

Опубликована: Июнь 14, 2024

Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.

Язык: Английский

Процитировано

10