The Influence of Electronic Word‐of‐Mouth (eWOM) on Promoting Sustainable Tourism in Bangladesh DOI Creative Commons

Mitanur Rahman,

Md. Nasir Mia

Human Behavior and Emerging Technologies, Год журнала: 2025, Номер 2025(1)

Опубликована: Янв. 1, 2025

In this era of technology, electronic word‐of‐mouth (eWOM) is an influential factor that can impact tourists’ behavior and decision‐making. This study aimed at exploring the influence eWOM on promoting sustainable tourism in Bangladesh. A mixed‐method approach used study, considering both qualitative quantitative data analysis. Ten independent variables related to eWOM, including online reviews, source credibility, sentiment, social media influencers, were identified through in‐depth interviews analysis literature, with promotion Bangladesh maintained as dependent variable. questionnaire was constructed gather information insights from respondents a survey method using non‐probability judgment sampling. total 350 individuals approached questionnaire, 307 responded great interest, resulting response rate 87.7%. The collected thoroughly analyzed SPSS 25, which confirmed validity significance findings. Participants acknowledged reviews recommendations their travel research highlighted value verified users, digital platforms, visual material improve credibility information. results showed strong support for use incentives stimulate travelers’ need government regulatory support. addition, there substantial desire found among participants engage different forums devoted tourism. shows how greatly helps create awareness encourage practices It suggests spreading power via strategic partnerships influencers. Additionally, it emphasizes boosting accessibility fully utilize potential eWOM.

Язык: Английский

Towards an Aporia? Empirical evidence on the relationship between consumer behaviour and metaverse-based virtual stores DOI Creative Commons
Flavio Boccia, Nadia Palmieri

Sustainable Horizons, Год журнала: 2025, Номер 14, С. 100140 - 100140

Опубликована: Апрель 1, 2025

Язык: Английский

Процитировано

0
Impact of Industry 4.0 and 5.0 Technologies on Circular Economy and Sustainable Performance Using Hybrid PLS‐SEM and ANN Approach DOI Creative Commons
Guangju Wang,

Faria Batool,

Safdar Hussain

и другие.

Human Behavior and Emerging Technologies, Год журнала: 2025, Номер 2025(1)

Опубликована: Янв. 1, 2025

This study examined the relationship between Industry 4.0 and 5.0 technologies along with circular economy practices; their impact on energy production, economic performance, environmental peace; how these factors collectively affect sustainable firm performance. pioneering investigates transformative of practices performance in food chains. The objective this assesses to find mediating role strategies has been proven be best alternative overcome scarcity resources by introducing idea recycling, reusing, remanufacturing. Based concept, we used diffusion infusion theory analyze technologies’ society firms’ data were collected through a survey 388 chains from specific areas Pakistan using purposive approach. A hybrid partial least squares structural equation modeling an artificial neural network approach data. Our research contributes existing literature including PLS‐SEM ANN approaches complex relationships which reveals significant implications for policymakers, practitioners, researchers, highlighting importance technologies. Food can implement save time, costs, waste resources, pollution will eventually create peace, growth, good quality products.

Язык: Английский

Процитировано

0
The Influence of Electronic Word‐of‐Mouth (eWOM) on Promoting Sustainable Tourism in Bangladesh DOI Creative Commons

Mitanur Rahman,

Md. Nasir Mia

Human Behavior and Emerging Technologies, Год журнала: 2025, Номер 2025(1)

Опубликована: Янв. 1, 2025

In this era of technology, electronic word‐of‐mouth (eWOM) is an influential factor that can impact tourists’ behavior and decision‐making. This study aimed at exploring the influence eWOM on promoting sustainable tourism in Bangladesh. A mixed‐method approach used study, considering both qualitative quantitative data analysis. Ten independent variables related to eWOM, including online reviews, source credibility, sentiment, social media influencers, were identified through in‐depth interviews analysis literature, with promotion Bangladesh maintained as dependent variable. questionnaire was constructed gather information insights from respondents a survey method using non‐probability judgment sampling. total 350 individuals approached questionnaire, 307 responded great interest, resulting response rate 87.7%. The collected thoroughly analyzed SPSS 25, which confirmed validity significance findings. Participants acknowledged reviews recommendations their travel research highlighted value verified users, digital platforms, visual material improve credibility information. results showed strong support for use incentives stimulate travelers’ need government regulatory support. addition, there substantial desire found among participants engage different forums devoted tourism. shows how greatly helps create awareness encourage practices It suggests spreading power via strategic partnerships influencers. Additionally, it emphasizes boosting accessibility fully utilize potential eWOM.

Язык: Английский

Процитировано

0