
International Journal of Sustainable Engineering, Год журнала: 2024, Номер 17(1), С. 1 - 19
Опубликована: Май 21, 2024
Pro-environmental behaviour is worth researching to understand the relationship between consumer behaviours and environmentally friendly consumptions. This research aims investigate impact of citizen science on pro-environmental citizenship when environmental attitude, knowledge, awareness intermediaries in an emerging market like Thailand. The sample 394 Thai citizens was collected from main provinces different regions Thailand, including Bangkok, Khon Kaen, Lamphun, Phuket. PLS-SEM employed test study hypotheses by applying structural equation modelling approach analyse data. findings show that there a positive awareness, knowledge towards behaviour. also reveals these mediated relationships play pivotal role translating consciousness into actionable support sustainable use consumption. Furthermore, increased plays crucial recognising urgency importance engaging practices. Awareness acts as catalyst, prompting individuals reflect their consumption patterns lifestyle choices, ultimately leading more behaviours. Marketers may implement it with green marketing strategies increasing favourable products within consumers.
Язык: Английский