Commentary: Strength-based co-design that EMPOWERs – Lessons from codesigning with older adults DOI
Bernardo Figueiredo, Torgeir Aleti, Diane Martin

и другие.

Journal of Services Marketing, Год журнала: 2023, Номер 37(9), С. 1105 - 1112

Опубликована: Сен. 11, 2023

Purpose This study aims to address the existing gap in co-design frameworks by introducing EMPOWER framework, a strength-based methodological approach specifically designed tackle key empowerment challenges associated with co-designing alongside individuals experiencing vulnerability. The purpose of this is provide set easy-to-remember empowering guidelines enhance process. Design/methodology/approach based on lessons from field, through five years working older adults. Findings framework includes seven overcome common research. acronym refers for extending, multiplying, publicising, outsourcing, widening, enabling and reflecting Research limitations/implications Although extendable other experiences vulnerability, examples provided focus ageing consumers. Practical implications has direct relevance practitioners wishing not only work consumers vulnerabilities but also empower these purposeful research actions. Social drawing adults, can be applied groups Originality/value There relative lack how strengthen process way that empowers To this, paper offers some grounded contributing current knowledge marketing.

Язык: Английский

Neutralising External and Internal Barriers in the Digital Inclusion Process for Seniors - Finding Ways to Effectively Shape Digital and Media Competences among Older People DOI Creative Commons
Łukasz Tomczyk, Izabela Kielar

Technology Knowledge and Learning, Год журнала: 2025, Номер unknown

Опубликована: Янв. 9, 2025

Язык: Английский

Процитировано

1
Másodlagos fogyasztói szocializáció – Online vásárlás DOI Creative Commons
István Kovács, Györgyi Danó, Vivien Surman

и другие.

Vezetéstudomány / Budapest Management Review, Год журнала: 2025, Номер 56(3), С. 3 - 17

Опубликована: Март 14, 2025

Az internet az élet minden területén jelen van, és jelentősége egyre inkább növekszik. A digitális tér a fogyasztói lét fontos színtere mind fiatalabbak, idősebbek számára. Ez alátámasztja online vásárlással kapcsolatos különféle szegmenseket feltáró kutatás – kiemelve generációs jellemzők másodlagos szocializációhoz kapcsolódó tanulási formák relevanciáját. kéthullámú CATI-adatfelvételi módszert alkalmazó tanulmány jelentős demográfiai egyenlőtlenségeket hangsúlyoz. férfiak, magasabb iskolai végzettségűek városokban élők nagyobb hajlandóságot mutatnak vásárlásra, ami tükrözi fiatalsággal fokozott tudással való összefüggést. kevésbé fejlett régiók lakosainak digitálisan hátrányos helyzete növeli kiszolgáltatottságukat megoldások nyújtotta lehetőségek kiaknázásában. kiemeli megbízható információforrások kulcsfontosságú szerepét élmények alakításában, hangsúlyozva mesterséges intelligencia lehetséges formáló hatásait. szokásokhoz kötött lehatárolásával gazdagítja magatartás, ismeretek vásárlás szakirodalmát.

Процитировано

0
Playing with persona: Highlighting older adults’ lived experience with the digital media DOI Creative Commons
Larissa Hjorth, Jacob Sheahan, Bernardo Figueiredo

и другие.

Convergence The International Journal of Research into New Media Technologies, Год журнала: 2024, Номер unknown

Опубликована: Май 8, 2024

During the COVID-19 pandemic lockdowns (2020-2021), almost all facets of life were rendered digital – health, work, schooling, and logistics. In this phenomenon, not only did access become synonymous with social inclusion but inequalities also amplified particularly in case older adults (65 years over). Contemporary represent one most diverse spectrums media users spanning from technologically savvy to non-users. As first generation age through data a data-saturated world, their understandings experiences can teach us much about possibilities limitations new media. Understanding these practices cultural probes like drawing, photos writing prompts enable playful behaviours that elicit thoughts actions allow insight into some tacit lived experience support opportunities for technological use. paper, we ask: How playfully co-design personas enhance adults’ media? focus on six workshops which deployed as representations challenge, explore, provoke help build nuanced tools implementation. Through personas, speculative fiction collide, offering fascinating ways rethink digital-social dimension now future.

Язык: Английский

Процитировано

1
Investigating the Drivers of E-Commerce Continuance Intentions Among Older Consumers in Latin America DOI
Constanza Bianchi, Abu Saleh

Journal of Internet Commerce, Год журнала: 2024, Номер 23(4), С. 384 - 413

Опубликована: Окт. 1, 2024

This study investigates the drivers of e-commerce continuance intentions among older consumers in Latin America. It employs Technology Acceptance Model (TAM) and Unified Theory Use (UTAUT2) to develop test a conceptual model adoption for adults Chile. Data were collected through an online survey involving 202 participants aged 65 over. The findings reveal that attitude toward three UTAUT2 predictors—performance expectancy, effort social influence—are significantly related intentions. Consumer innovativeness also has indirect relationship its impact on attitudes e-commerce. Additionally, facilitating conditions habit are indirectly their influence expectancy. However, hedonic motivation, perceived privacy risk, health condition do not serve as significant predictors enhances understanding consumers' continue adopting American country.

Язык: Английский

Процитировано

0
Commentary: Strength-based co-design that EMPOWERs – Lessons from codesigning with older adults DOI
Bernardo Figueiredo, Torgeir Aleti, Diane Martin

и другие.

Journal of Services Marketing, Год журнала: 2023, Номер 37(9), С. 1105 - 1112

Опубликована: Сен. 11, 2023

Purpose This study aims to address the existing gap in co-design frameworks by introducing EMPOWER framework, a strength-based methodological approach specifically designed tackle key empowerment challenges associated with co-designing alongside individuals experiencing vulnerability. The purpose of this is provide set easy-to-remember empowering guidelines enhance process. Design/methodology/approach based on lessons from field, through five years working older adults. Findings framework includes seven overcome common research. acronym refers for extending, multiplying, publicising, outsourcing, widening, enabling and reflecting Research limitations/implications Although extendable other experiences vulnerability, examples provided focus ageing consumers. Practical implications has direct relevance practitioners wishing not only work consumers vulnerabilities but also empower these purposeful research actions. Social drawing adults, can be applied groups Originality/value There relative lack how strengthen process way that empowers To this, paper offers some grounded contributing current knowledge marketing.

Язык: Английский

Процитировано

1