Journal of Strategic Marketing,
Год журнала:
2024,
Номер
unknown, С. 1 - 15
Опубликована: Дек. 23, 2024
Mixed
prior
findings
exist
concerning
the
relationship
between
an
entrepreneurial
marketing
orientation
(EMO)
and
small-to-medium-sized
enterprises'
(SMEs')
performance.
This
is
a
problem,
since
performance-enhancing
circumstances
remain
unclear
utility
of
decision-makers
employing
EMO
behaviours.
study
unpacks
SMEs'
performance
under
moderating
role
market
dynamism.
Survey
responses
were
collected
from
916
SMEs
in
Malaysia,
all
major
robustness
checks
addressed.
The
showed
that
consistent
with
much
existing
research,
drove
In
contrast,
this
link
was
positively
moderated
by
dynamism
(a
counter-intuitive
result).
Consequently,
investigation
offers
unique
insights
regarding
where
effectively
managing
likely
to
assist
yield
enhanced
across
dynamic
markets.
Furthermore,
improved
evidence
provided
about
outside-the-firm
perspective
resource-based
theory,
as
lens
conceptualise
nuances
practices
turbulent
environments.
Journal of Consumer Behaviour,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 5, 2025
ABSTRACT
Despite
extensive
research
on
the
influence
of
religion
pro‐environmental
behavior,
little
attention
has
been
paid
to
role
religious
epics—that
is,
narratives
that
embody
core
beliefs
and
moral
values
traditions—as
a
mechanism
for
promoting
such
behavior.
Using
Hinduism
as
case,
this
seeks
bridge
gap
by
contrasting
orientations
idealism
in
Ramayana
with
realism
Mahabharata,
offering
better
understanding
how
these
distinct
epics
can
shape
Utilizing
belief
congruence
theory
theoretical
framework,
four‐study
examines
altruism
mediator
materialism
moderator
shaping
The
findings
suggest
idealistic
orientation
fosters
stronger
behavior
through
heightened
altruistic
values,
whereas
realistic
Mahabharata
shows
less
pronounced
effect,
which
is
further
attenuated
materialism.
These
insights
not
only
contribute
discourse
consumer
ethics,
religion,
sustainability,
but
also
offer
practical
implications
leveraging
fostering
materialistic
world.
Bincang Sains dan Teknologi,
Год журнала:
2025,
Номер
4(01), С. 10 - 17
Опубликована: Фев. 16, 2025
This
study
aims
to
investigate
the
dual
nature
of
Artificial
Intelligence
(AI)
tools
such
as
ChatGPT
a
double-edged
sword.
The
respondents
this
are
Two
Hundred
Fifteen
(215)
Office
Administration
students.
Purposive
sampling
was
utilized
identify
participants
in
study,
including
those
students
who
familiar
with
use
ChatGPT.
used
descriptive
correlational
research
design
that
utilizes
checklist
questionnaire
for
gathering
data.
For
statistical
tools,
percentage
technique,
slovin’s
formula,
Likert
scale,
weighted
mean,
and
rank
order
method
were
used.
findings
revealed
“Sometimes”
AI
terms
both
extent
duration.
effects
contributing
respondents'
dependency,
results
“Disagree”
positive
“Agree”
negative
accessibility.
In
efficiency,
effects.
indicators
listed
under
educational
pressure,
Lastly,
when
it
comes
work
ethics,
they
As
an
output,
researchers
proposed
action
plan
mitigate
perceived
dependency
while
also
empowering
respondents.
is
designed
aligned
based
on
survey.
Journal of Health Organization and Management,
Год журнала:
2024,
Номер
38(9), С. 360 - 388
Опубликована: Окт. 16, 2024
Customer
value
co-creation
behavior
is
promising
but
undertheorized.
To
bridge
this
gap,
study
examines
the
viability
of
a
social
cognitive
theory
positing
that
customers'
shaped
by
their
experience,
self-efficacy,
and
engagement.
