From Data to Delight: Leveraging Social Customer Relationship Management to Elevate Customer Satisfaction and Market Effectiveness DOI Creative Commons
Ibrahim A. Elshaer, Alaa M. S. Azazz, Sameh Fayyad

и другие.

Information, Год журнала: 2024, Номер 16(1), С. 9 - 9

Опубликована: Дек. 27, 2024

The current study aims to investigate ways through which the data on social customer relationship management (SCRM) enhance satisfaction (CS) as well market effectiveness (ME) in hotel industry. Moreover, it examines mediator role of involvement using media (CIUSM). moderating information processing capability (CIPC) between and (CIUSM) was examined. Therefore, following suggestions from Dominant (S-D) Logic, Social Exchange Theory (SET), Dynamic Capabilities (DCT), this research explores SCRM co-creation organizational performance customers. Using PLS-SEM SmartPLS, 389 participants were analyzed. findings proved that directly improves both due indirect effect CIUSM a among them. Also, showed CIUSM. direct effectiveness. CIPC, moderator, enhances impacts by demonstrating how hotels leverage activity competitive advantage. Based study, three integrated theories provide single framework delve deeply into intricate association performance. ensures hospitality managers engage customers, continuously respond their needs requirements, embrace efficient deploy effectively.

Язык: Английский

The dynamics of coworker envy in the green innovation landscape: Mediating and moderating effects on employee environmental commitment and non-green behavior in the hospitality industry DOI Creative Commons
Amr Mohamed Fouad, Sawsan Haider Abdullah Khreis, Sameh Fayyad

и другие.

Tourism and Hospitality Research, Год журнала: 2025, Номер unknown

Опубликована: Фев. 28, 2025

The current study proposes to investigate the impact of employee green innovative behavior (EGIB) on coworker envy (CE), which in turn affects environmental commitment (EEC) and intention engage non-green (NGB). Furthermore, it investigates moderating role individual value (IGV) perceived organizational support (PGOS) mediating effect (CE) between proposed model relationships. Operating PLS-SEM, 389 valid questionnaires collected from employees five-star hotels were analyzed. findings showed that significantly enhanced negatively influencing positively results also proved moderation CE EEC NGB, respectively. contributes insightful theoretical implications by integrating social comparison theory (SCT) affective events (AET). It has practical impacts catalyzing change inhibiting envy.

Язык: Английский

Процитировано

1

TRANSFORMACIJA HOTELIJERSTVA KROZ GENERATIVNU UMJETNU INTELIGENCIJU (GenAI) DOI

Tomislav Car

Hotelska kuća, Год журнала: 2025, Номер unknown, С. 91 - 96

Опубликована: Янв. 1, 2025

Svrha – Od implementacije online sustava rezervacija do automatiziranih usluga za goste, hoteli kontinuirano usvajaju inovacije u cilju unaprjeđenja iskustva boravka. Među najnovijim tehnološkim trendovima koji značajno transformiraju hotelijerstvo ističe se generativna umjetna inteligencija (GenAI), čiji utjecaj redefinira postojeće modele poslovanja i prilagođava ih suvremenim potrebama na više razina. ovog rada je istražiti primjenu generativne umjetne inteligencije (GenAI) hotelijerstvu, s posebnim naglaskom njezin potencijal optimizaciju operacija, unaprjeđenje korisničkog prilagodbu specifičnim preferencijama gostiju. Obrada teme U radu proučava široki spektar primjena GenAI tehnologija, uključujući personalizaciju marketinških sadržaja, automatizaciju ponude temeljem preferencija Analizirana su rješenja poput virtualnih asistenata korisničku podršku, chatbotova digitalnu komunikaciju predikciju ponašanja korisnika, omogućuju hotelima da prepoznaju odgovore potrebe korisnika stvarnom vremenu. Također, obrađene sigurnosne implikacije etičke dimenzije primjene posebice kontekstu zaštite podataka. Zaključci Generativna predstavlja ključan alat modernizaciju hotelskog poslovanja, omogućujući povećanje operativne učinkovitosti. Međutim, uspješna integracija GenAI-a zahtijeva pažljivo balansiranje tehnološke etičkim standardima zaštitom privatnosti Rad zaključuje budućnost hotelijerstva sve usmjerena prema personaliziranim iskustvima, pri čemu će imati centralnu ulogu preoblikovanju tradicionalnih hotelskih dinamično prilagođeno korisničko iskustvo.

Процитировано

0

Navigating green innovation via absorptive capacity and the path to sustainable performance in hotels DOI
Islam Elbayoumi Salem, Eslam Ahmed Fathy, Amr Mohamed Fouad

и другие.

Journal of Hospitality and Tourism Insights, Год журнала: 2025, Номер unknown

Опубликована: Фев. 11, 2025

Purpose The study scrutinizes the direct and indirect association between absorptive capacity as independent variable green innovation adoption sustainable performance dependent variables. Similarly, assessed mediating role of performance. research also evaluates organizational culture environmental regulation moderators. Design/methodology/approach current applied partial least squares structural equation modeling (PLS-SEM) administered a questionnaire to general managers department directors in 4- 5-star hotels. Quantitative was employed chosen method. Findings PLS-SEM analysis revealed that has positive impact on innovation. Furthermore, each sub-dimension acts mediator this relationship. Also, our showed regulations moderate link Research limitations/implications primarily emphasizes Oman’s hotel business may limit its applicability other nations with distinct cultures, economies, legal frameworks for environment cultural norms. Originality/value To build an integrative comprehensive framework, present work combines resource-based view (RBV) theory, dynamic capabilities (DC) theory triple bottom line (TBL) theory. This method aims improve understanding by combining several points resource management, skills, sustainability.

Язык: Английский

Процитировано

0

ChatGPT usage intention for tourism and hospitality customers DOI
Mohamed Abou‐Shouk, Ayman Abdelhakim, Sayed Darwish Elgarhy

и другие.

Tourism Recreation Research, Год журнала: 2025, Номер unknown, С. 1 - 18

Опубликована: Март 6, 2025

Язык: Английский

Процитировано

0

From Authenticity to Sustainability: The Role of Authentic Cultural and Consumer Knowledge in Shaping Green Consumerism and Behavioral Intention to Gastronomy in Heritage Restaurants in Hail, Saudi Arabia DOI Open Access
Ahmed Bakr, Ehab Rabee Ali,

Saad Sulaiman Aljurayyad

и другие.

Sustainability, Год журнала: 2025, Номер 17(8), С. 3530 - 3530

Опубликована: Апрель 15, 2025

The present study investigates the association between perceived authenticity (PAU), GCON, and behavioral intention within heritage restaurants in Hail, Saudi Arabia. By integrating cognitive appraisal theory (CAT) Stimulus-Organism-Response (SOR) framework, this research explores how perceptions influence both cultural gastronomic experiences contribute to sustainable consumption behavior. Also, it moderating role of consumer knowledge (CKNOW) enhancing GCON its subsequent impact on (BINT) dine at restaurants. Employing a mixed-methods approach, first conducted content analysis online reviews identify key attributes that shape perceptions. Subsequently, Smart PLS software was employed conduct an 417 valid customers Hail. current aims investigate findings showed students formed significant market share confirm significantly enhances consumers’ experiences, which turn fosters strengthens visit authentic Furthermore, mediates authenticity, purchase intention. Consumer further moderates relationship, amplifying positive effect This contributes growing literature gastronomy tourism by demonstrating crucial interplay sustainability, restaurant sector. It also offers practical recommendations for managers, policymakers, marketers enhance dining experience while promoting environmentally responsible fostering awareness environmental values, can serve critical advancing development Hail beyond.

Язык: Английский

Процитировано

0

From Data to Delight: Leveraging Social Customer Relationship Management to Elevate Customer Satisfaction and Market Effectiveness DOI Creative Commons
Ibrahim A. Elshaer, Alaa M. S. Azazz, Sameh Fayyad

и другие.

Information, Год журнала: 2024, Номер 16(1), С. 9 - 9

Опубликована: Дек. 27, 2024

The current study aims to investigate ways through which the data on social customer relationship management (SCRM) enhance satisfaction (CS) as well market effectiveness (ME) in hotel industry. Moreover, it examines mediator role of involvement using media (CIUSM). moderating information processing capability (CIPC) between and (CIUSM) was examined. Therefore, following suggestions from Dominant (S-D) Logic, Social Exchange Theory (SET), Dynamic Capabilities (DCT), this research explores SCRM co-creation organizational performance customers. Using PLS-SEM SmartPLS, 389 participants were analyzed. findings proved that directly improves both due indirect effect CIUSM a among them. Also, showed CIUSM. direct effectiveness. CIPC, moderator, enhances impacts by demonstrating how hotels leverage activity competitive advantage. Based study, three integrated theories provide single framework delve deeply into intricate association performance. ensures hospitality managers engage customers, continuously respond their needs requirements, embrace efficient deploy effectively.

Язык: Английский

Процитировано

2