How Authoritarian Leadership Affects Employee's Helping Behavior? The Mediating Role of Rumination and Moderating Role of Psychological Ownership

Frontiers in Psychology, Год журнала: 2021, Номер 12

Опубликована: Сен. 6, 2021

Interpersonal helping behaviors, i.e., voluntarily assisting colleagues for their workplace related problems, have received immense amount of scholarly attention due to significant impacts on organizational effectiveness. Among several other factors, authoritarian leadership style could influence behavior within organizations. Furthermore, this relationship be mediated by stressor such as rumination, known a critical psychological health component leading depressive symptoms, hopelessness and pessimism. In the meantime, less research has devoted probe crucial role ownership, which can buffer adverse effects upon rumination. Building conservation resources theory, study investigates employees' behaviors through mediating also examines moderating effect ownership between The data were collected from 264 employees in education banking sectors results show: (i) behavior, (ii) rumination mediates (iii) moderates positive This concludes that needs controlled/minimized. findings are great significance managers, employees, organizations terms policy implications. limitations future directions discussed.

Язык: Английский

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Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement

Journal of Global Scholars of Marketing Science, Год журнала: 2024, Номер 34(4), С. 584 - 608

Опубликована: Сен. 2, 2024

This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital consumption trends. The characteristics such as appeal, attachment, perceived utility, and usability consumer behaviour by utilising Brand Identity Technology Acceptance models. Analysed using structural equation modelling (SEM) AMOS, data from 500 students experienced with was collected through a survey. results show strong connections all studied relationships, emphasising the crucial importance of various attributes promoting engagement. Usability utility essential factors, indicating that businesses should focus on creating products both functional user-friendly. provides distinctive perspectives improving student partnerships competitive environment. It highlights necessity for more research help assistant professionals academics enhance consumer-brand connections, especially digitally adept youth population Malaysia.

Язык: Английский

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Impact of Product Description, Product Photo, Rating, and Review on Purchase Intention in E-commerce

Journal of Consumer Studies and Applied Marketing, Год журнала: 2023, Номер 1(2), С. 137 - 147

Опубликована: Июль 26, 2023

The Covid-19 pandemic in the last 3 years has strengthened E-commerce growth, making online shopping new norm due to restricted offline activities. To aid buyers and sellers conducting transactions E-commerce, platforms have introduced features like product descriptions, photos, ratings, reviews. These created a competitive landscape, benefiting who can use them effectively. Nevertheless, many still struggle optimize these market their products effectively buyers. Failure correctly restricts marketing strategy's effectiveness puts at risk for unanticipated difficulties that may be prevented by determining various effects of on customers’ purchase intentions. Therefore, this research aims analyze impact ratings & reviews customers' intention E-commerce. A quantitative approach is used study, where data analyzed through descriptive statistics PLS-SEM. result study suggested all three description, photo, rating review significantly positively influence In addition, author also found moderation perceived trust affects description intention, while only intention. finding expected give insights optimizing increase

Язык: Английский

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Influencia del K-pop en el comportamiento e intención de compra del consumidor en línea

593 Digital Publisher CEIT, Год журнала: 2024, Номер 9(3), С. 397 - 409

Опубликована: Май 8, 2024

El propósito del estudio consistió en investigar los elementos determinantes comportamiento de compra línea consumidores la industria K-pop. Se propuso un modelo conceptual que muestra una correlación entre las variables. utilizó metodología cuantitativa con encuesta realizada a 50 participantes mediante muestreo por conveniencia ciudad Machala, lo cual limito profundidad conocimiento sobre influencias y percepciones musical Los resultados analizados el software SmartPLS revelaron estrategias marketing influencers valor percibido influyen positivamente intenciones consumidores, mientras actitud hacia marca no se correlaciona intención consumidores. Este subraya influencia crítica percepción mercado saturado productos musicales diversos, destacando su impacto significativo contribución al éxito digital.

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Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM

SAGE Open, Год журнала: 2024, Номер 14(1)

Опубликована: Янв. 1, 2024

Brand Service Recovery Strategies (BSRS) have garnered significant attention due to their transformative potential in traditional business practices. However, the precise influence of BSRS on fostering positive Electronic Word Mouth (eWOM) remains inadequately elucidated within academic literature. Most scholarly investigations tended adopt either a theoretical perspective or overlooked intermediary factors, particularly role consumer attitudes toward brand. Drawing upon Social Exchange Theory, this study presents an empirical model that seeks examine whether attitude brand mediates relationship between and eWOM. Based survey data from 292 Executive MBA students large Chinese university, our confirms strongly impact attitudes, leading increased Additionally, we discover power plays moderating role, highlighting its contextual importance relationship. This provides vital practical insights for businesses, emphasizing need comprehensive strategies involving BSRS, active eWOM engagement, tailored approaches power, ongoing adaptation customer feedback, all contributing improved perception satisfaction today’s environment.

Язык: Английский

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Analysis of Promotional Content on Marketplace Tokopedia and Bukalapak to Improve the Culture of Online Shopping

Mudra Jurnal Seni Budaya, Год журнала: 2024, Номер 39(3), С. 385 - 403

Опубликована: Июль 4, 2024

The online marketplace is one of the most prominent players in e-commerce business Indonesia. Marketplace sites act as third parties transactions by providing places to sell, logistics, and payment facilities. widespread use digital platforms Indonesian society has contributed growth marketplaces. From early observations promotional designs on various marketplaces, they show similarities concept promise, which content that conveys different moments need be celebrated shopping with repeated messages high airing frequency. Then question arises, why there a similarity? So it needs explored further; what design marketplaces Indonesia? considered an effective way encourage consumers continue shopping, so Indonesia widely it. research focused two leading Indonesia, Tokopedia Bukalapak, using analysis methods comparative studies data collection through Google's search engine facility find patterns results showed content, including messages, visualizations, frequency intensity, proving semblance built improve culture.

Язык: Английский

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Navigating the Digital Footprint: Understanding and Managing Online Reputation

International Journal of Science and Research (IJSR), Год журнала: 2024, Номер 13(7), С. 481 - 484

Опубликована: Июль 5, 2024

This research paper aims to explore the concept of a digital footprint and its implications on individuals' online reputation. With increasing reliance internet social media platforms, it has become crucial for individuals understand significance their presence potential consequences may have personal professional lives. will delve into various aspects managing one's footprint, including strategies reputation management, privacy concerns, impact activities branding. By understanding effectively navigating can safeguard make informed decisions about presence.

Язык: Английский

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Complaint Handling and Channel Selection in the Interactive Marketing Era

Springer eBooks, Год журнала: 2023, Номер unknown, С. 571 - 592

Опубликована: Янв. 1, 2023

Язык: Английский

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Factors Influencing Students' Intention to use Online Tutoring Applications in Jakarta

PIKSEL Penelitian Ilmu Komputer Sistem Embedded and Logic, Год журнала: 2023, Номер 11(1), С. 105 - 122

Опубликована: Март 31, 2023

As the COVID-19 pandemic has disrupted traditional learning methods, many students have turned to online tutoring as a supplementary source of education. This study aims identify factors that influence students' intention use applications. Data was collected from 401 student respondents in Jakarta through questionnaire, and analyzed using smart PLS. The results show perceived brand orientation, interactive course features, quality, usefulness, ease use, trust all significant impact on These findings implications for design promotion applications, well policymakers educators seeking support era COVID-19.

Язык: Английский

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Ảnh hưởng của cách ứng phó với khủng hoảng thương hiệu đến thái độ của khách hàng

Tạp chí Khoa học Thương mại, Год журнала: 2023, Номер unknown, С. 40 - 50

Опубликована: Апрель 21, 2023

Bài nghiên cứu nhằm tìm hiểu ảnh hưởng của cách ứng phó với khủng hoảng doanh nghiệp tới thái độ người tiêu dùng đối thương hiệu trong ngành hàng đồ uống và thực phẩm tại thị trường Việt Nam. Nhóm tác giả đã hệ thống hoá các lý thuyết liên quan đến đề xuất mô hình gồm biến độc lập là chiến lược thích phòng thủ khi phụ thuộc sau hoảng. Qua hiện khảo sát dùng, nhóm thu về 246 phiếu hợp lệ tiến hành xử lý, phân tích phần mềm SPSS 20.0. Kết quả cho thấy phẩm, sử dụng càng nhiều (AC) thì khách cực, (DF) trở nên cực. Từ kết này, một số hiệu.

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